WooCommerce Vs. Shopify: Which E-commerce platform to choose

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You want to create, you are creating or considering the idea of ​​creating an e-commerce, E-commerce. If this sounds a good idea for you, this comparison guide WooCommerce Vs Shopify is a detailed and impartial review of both e-commerce platforms and will help you decide which e-commerce platform will be the best.

Unlike other comparison WooCommerce posts or Shopify who leave with more questions than answers, we dive deep into every e-commerce platform in terms of installation, features, prices and other details.

In other words, you and I test every platform, so you can choose the best e-commerce solution for your unique needs.

Really compare WooCommerce and Shopify is similar to comparing a 4WD SUV with manual transmission for a 2WD minivan with automatic transmission. Each has its advantages but we all know what offers more torque to overcome any type of terrain. No more talk, we will continue with the guide.

Shopify vs WooCommerce: Installation

Let’s start from the beginning, how easy it is to install a platform? In our reasoning, you do not enjoy your experience at WooC ommerce or Shopify if the installation presents you a challenge. First we with WooCommerce.

Installation of WooCommerce

The WooCommerce plugin is a popular e-commerce for the WordPress content management system that is equally popular application framework.

Also: If you have never heard of WordPress, you should certainly live under a rock. In the same way that WordPress is simple a platform to create all types of sites, including electronic trade (e-commerce).

Once you create your site in WordPress , you can convert it (or part thereof) in an online store using an e-commerce plugin like WooCommerce.

Now that we’re on the same page as you install WooCommerce? For starters you need a WordPress installation before.

Even for totally inexperienced beginners, set up WordPress is a walk in the park. You will simply need:

  • A name for your domain as   hostinger.com.
  • A hosting plan that provides automatic WordPress installation of a click.

If you would like to learn more about the WordPress installation, we recommend that you read how to install WordPress or How to Install WordPress on any machine with Docker if you want to test WordPress on your first computer.

On the other hand, if you have a WordPress site work, you just need to install WooCommerce plugin like any other plugin. Check out the following steps:

  1. Enter the WordPress Admin panel and go to   Plugins -> Add New : Add new WordPress plugin2. On the next screen, search for “WooCommerce” and install the first result as shown below: Add in Woocommerce wordpress3. Activate the WooCommerce, which will install the WooCommerce on your site by adding two menu items. WooCommerce and products in the WordPress admin menu.

Quick Setup Wizard

Then click the purple button “Run the Setup Wizard” that appears at the top of the WordPress administration screen:

Set in WooCommerce WordPress

This setup wizard takes you to all the necessary settings for your E-commerce is working:

setting in wordpress woocommerce

Enter the store address, the currency type and the type of product you want to sell on the first screen (see image above).

The second screen offers some payment options, including (but not limited) PayPal payments and Offline. Choose the payment methods that work for you and then click Continue. M AINTAIN in mind that you can add other payment methods later:

woocommerce payment screen

The Extras screen, you can choose to enable automatic tax calculations:

Calculator rates woocommerce

Activation of the above feature will also install and activate the WooCommerce Services and Jetpack automatically.

Note that this screen can offer a differentiated extra, for example, free theme WooCommerce StoreFront, depending on the options you choose at the beginning of the installation wizard.

Then connect your E-commerce to Jetpack for better security, backups and statistics of your store.

Connect Jetpack in Woocommerce

Note that connect your store to Jetpack requires a WordPress.com account. However, the process is free and simple, do not expect you encounter problems.

After connecting the Jetpack to your E-Commerce, you will be redirected to the last page of WooCommerce installation wizard:

Whole setup - Woocommerce

Adding a new product in WooCommerce

Assuming you are starting from scratch, click the Create Product Image above takes you straight to the Add New Product within your WordPress administration area:

Add a new product to woocommerce

As is evident, the WooCommerce offers a tutorial (in the form of beautiful tooltips) to guide you in the creation of its first product process. We also have a more in – depth tutorial on WooCommerce if you need a more detailed guide on how to set up WooCommerce in WordPress.

Note the image above for the corresponding numbered sections. You can add as many details to its products, including:

  1. Product’s name;
  2. Save the product as a draft, view the product automatically share your new product with social media, change the visibility of the product, set the product and change the catalog;
  3. Write a long description of the product (this is good for SEO);
  4. Optimize SEO of your product through the Yoast SEO plugin;
  5. categories;
  6. Tags;
  7. The data of your product, such as price, product type, tax amount, shipping, linked products, attributes, etc;
  8. Images;
  9. brief description of the product that is displayed next to the main image of the product;
  10. Other details depending on your plugins and other site settings.

And here’s a test product that is created in less than 3 minutes:

New product created

Our example above, we are using the default theme Twenty Seventeen WordPress without widgets in the sidebar or any other modification. The Woocommerce creates the rest for you, including adding breadcrumbs, a friendly URL for SEO and the button Add to Cart.

In addition, the WooCommerce creates the necessary pages for your store, unless the Shop pages, checkout, cart, and My Account.

At this point, you can start selling immediately using WooCommerce. Only post your products, customize your WordPress theme, if necessary send some traffic to your new e-commerce.

Now let’s see how the Shopify organizes the installation to create the first department products.

Shopify installation

Unlike WooCommerce you enter in WordPress, the Shopify is another standalone e-commerce platform. You do not really “install” on your website. Instead, you sign up for their e-commerce the same way you inscribe on services like Facebook and Email services.

They start with the subdomain, ie sualoja.myshopify.com where you store content. You will still need to buy your own personalized domain as sualoja.com in Shopify or a third – party domain registrar.

In addition, the monthly fee for the e-commerce service Shopify covers lodging, too, which means you do not need to get a host.

With that in mind, sign up to buy and create a product test to give you a better idea of ​​the installation process, from the creation of the store until the publication of its first product.

  1. Navigate to Shopify.com and hit the button Start :

Set up shop in Shopify

  1. Enter your e-mail address, password and store name on the next screen to start a free trial of 14 days:
    Sign in Shopify
  2. On the next screen, add your business address:

registration page at Shopify3. You can choose an initial design for your E-commerce or leave this step later.

4. You will be redirected to Shopify administration area, which looks like this:
Shopify themes in

Not bad so far. The user interface looks amazing and all the necessary resources you need to get started are there waiting to be used.

In addition, Shopify offers a button Start Scan on top that takes you to the process of adding a new product.

Adding a new product to Shopify

Click Products in admin menu and then the button Add Product.

Add product in Shopify

You can add new products or import existing products. On the next screen, you will find an intuitive product editor. Just like WooCommerce, this page comes with some features to further improve their products.

Add detail the Shopify products

You can:

  1. Add the title of the product;
  2. Changing the sales channel;
  3. Write a description of the product, organize your product using type, vendor, tags and collections;
  4. Attach images and rearrange them using feature “drag and drop”;
  5. Set prices;
  6. Track inventory;
  7. Add shipping details;
  8. Specify product variants such as colors, sizes;
  9. SEO configuration.

After adding the details of your product and click the Save Product , product editor leads to a preview screen where you can verify that everything is in order.

add details of Shopify products

Press the Next button in the lower right corner. This will take you to the Theme Editor we’ll cover another time.

Get on with our product testing we have created and posted on our shop also tests, using one of your free themes. Here are the results:

Product added to the Shopify

At this point, you can not sell anything using your new Shopify, only if you are using paid plans. In addition, your online store is invisible to the public unless the visitor has a password.

Installing WordPress vs Shopify and main conclusions

  • Both installation procedures are facílimas.
  • WooCommerce offers more settings in the initial setup stage of the Shopify (functions as choose the type of currency).
  • The product editor in WooCommerce comes with more product configurations compared to the Shopify products editor.
  • The WooCommerce is free and you can start selling with WooCommerce immediately after its installation. The Shopify is paid and you need to get one of your plans before proceeding.
  • Shopify comes with SSL (HTTPS), but you still need rather acquire an SSL certificate on their own to your WooCommerce store.

WooCommerce Vs Shopify: Resources

Our comparison of Shopify vs WooCommerce would never be complete without first put its resources on the table and compare both e-commerce.

But when we approached some features, we describe the installation process, we must keep this inclined section as best for you.


WooCommerce comes with numerous features specific to e-commerce, suitable for stores and website developers owners.

Built with over 350 contributors from around the world, WooCommerce is nothing short of impressive in terms of design options, extensibility, performance, security and support.

Design Options

As already mentioned, the WooCommerce is an e-commerce add -on for  WordPress, CMS that generates 26% of all internet so far this writing.

Because both WordPress and the WooCommerce are open source projects, there are virtually limitless design options at your disposal. First, you may be editing the code WooCommerce to create anything you want.

Secondly, there are thousands of free WordPress themes and premium that are compatible with WooCommerce.

Better yet, there are numerous WordPress themes created specifically for WooCommerce. Also, you can easily customize any theme to suit your specific needs.

As an example, the Marketplace Themeforest (TF) is home to more than 10,800 WordPress themes, including mega-themes as the theme Avada and Total WordPress . The average price of a premium theme on ThemeForest is $ 60 US dollars.

woocomeerce vs Shopify

Keep in mind that most premiuns themes of WordPress comes with tools such as drag-and-drop visual Composer page builder , site demo of a click, sliders and an incredible support among other great features.

Also, there are thousands of free themes WordPress reputable trades and best free WordPress themes here .

Furthermore WordPress is provided as an intuitive theme customizer that helps you to change the look of your online store in real time.

woocommerce vs Shopify

The number of options you get inside the customizer depends on your subject, the more advanced the subject, more options to customize the theme you will receive.

Thus, the only limit to the type of store you can create using the WooCommerce and WordPress is your own imagination.


In our world, the design does not mean anything if you have lack of functionality. Well, WooCommerce stands out in this area with many free and premium extensions and also thousands of free plugins and also premium WordPress.

There are numerous WordPress plugins compatible with WooCommerce for crucial features such as:

In simpler terms, the combo of WooCommerce with WordPress offers a free design and extensive functionality to create any e-commerce. No other e-commerce platform Shopify included, can beat the WooCommerce this area.

Features of Shopify

In terms of basic features of an E-Commerce the Shopify it is not too late in relation to WooCommerce.

While it may take a million years to reach the platform at the level of WooCommerce in terms of overall supply of resources, Shopify focuses on taking it to the fast operation without the other technical details.

They will force you to one of your plans ready, and although this is great if you want to quickly get your E-Commerce, it comes at the cost of all the extra features that make WooCommerce the most robust e-commerce solution.

Design Options

The Shopify themes Shop offers 61 high-quality themes of which 10 are available for free. These themes are built by state agencies ensuring that the models are modern and proof-of-future.

They are mobile-friendly and work well on mobile devices, which is great for your visitors. The average cost of a theme in Shopify is about $ 160 dollars.

Also, you can hire developers to create custom themes Shopify or buy third-party themes. At the time of writing the ThemeForest market hosts more than 525 topics Shopify with an average price of $ 60 dollars:

Shopify themes in

Also, the Shopify guarantees a live theme customizer that helps shape your theme the way you want. However, it is not as advanced as the theme customizer in WordPress:

Shopify themes in

Like WordPress, the number of options you get into the Shopify theme editor depends on the chosen theme. The more advanced the subject, the more options.


Unlike WooCommerce which comes with a wide range of extensions and plugins, the Shopify offers a significantly lower number of applications.

These applications help you with:

There are two main disadvantages in Shopify applications, there is a small amount compared with WooCommerce, and secondly the premium Shopify applications require recurring monthly fees of up to $ 1,500 per month.

Extensions Premium WooCommerce has only fees, which means that the Shopify costs more than WooCommerce for the same functionality.

Shopify vs WooCommerce: Design Options / Conclusion Key Features

  • The WooCommerce harnesses the power of WordPress, which means you have more themes and plugins than Shopify.
  • The premiuns themes WooCommerce are much cheaper than the official themes of Shopify.
  • Themes WordPress / WooCommerce have more features and are more extensible than their equivalents at Shopify.
  • You can pay more for the same functionality in Shopify than WooCommerce due to monthly pricing scheme of the former.
  • For the beginner who has never heard about Shopify or WooCommerce, it is arguably easier to start an e-commerce in the last than in the first. Even so, install WordPress + WooCommerce is a matter of point and click although it requires more steps.
  • You can use the WooCommerce and Shopify to sell digital and physical goods.
  • You can use both platforms to sell both online and in your physical store using POS.

Shopify vs WooCommerce: Performance and Security


Out of the box, both platforms E-Commerce are designed for optimal performance and security, Shopify offers high quality hosting, which means that your shop works admirably with respect to speed. Still, you can decrease the speed of your site if you configure the applications incorrectly.

On the other hand, the performance of your E-commerce based on WooCommerce in terms of speed depends entirely on your hosting, if you start with a low-quality hosting, you will have performance problems for sure.

The best solution is to start with the WordPress Hosting that is free of problems such as error 503 service unavailable , slow speed and regular outages among other things.


In terms of security, Shopify begins with a free SSL certificate, which means that your E-Commerce will be safe. No doubt, you need to observe all his other safety precautions the site, such as using secure passwords and just get themes and apps from trusted sources.

The WooCommerce and WordPress offer many security options, including security plugins like Let’s Encrypt ), or purchase an SSL certificate from a third party provider, on their own. Follow other WordPress security procedures , such as using secure passwords and update its facilities, themes and plugins.

When finished, both platforms offer enough performance and safety features that your e-commerce needs.

Shopify vs WooCommerce: Price

WooCommerce prices

The WooCommerce is a free plugin that you can use to configure a fully functional e-commerce without buying premium extensions.

For your E-Commerce you must have:

  • A domain, which costs on average $ 30.00 per year;
  • A lodging that starts at around R $ 6.39  per month (you can always upgrade to the best after your E-commerce grow);
  • SSL for secure transactions, with free Let’s Encrypypt. SSL certificates begin with the value of R $ 28.00 per year, but prices vary widely, which means that this is only a reference value on average;
  • A premium WordPress theme only costs $ 59, single purchase amount.

A basic site E-commerce using the WooCommerce will return some $ 10 a month. There is no upper limit to how much you can spend on your e-commerce because it depends on your specific needs.

While the WooCommerce is free, its premium extensions cost money. In WooCommerce.com, there are over 300 extensions with varying prices. Most of this plugin costs less than $ 60 dollars.

On the official WooCommerce website, they are offering a package of 19 extensions for $ 299 US dollars , which translates to about $ 16 per extension.

Keep in mind that you can start a fully functional e-commerce using only the WooCommerce plugin. Also, you can buy third-party WooCommerce extensions at CodeCanyon for only $ 5 dollars.

With thousands of free extensions WooCommerce, you may never need premium extensions.

Shopify prices

The Shopify offers you a 14 days free trial on a subdomain. However, you can not sell anything (or test the buying process) in the free version. To start selling, you should sign up for one of their paid plans.

At a cost of $ 9 dollars per month, you can avail the plan Shopify Lite that lets you sell on Facebook, add products to any website, talk to customers Messenger and receive payments with credit cards.

Other plans include Shopify Basic for $ 29 / month, Shopify which costs $ 79 dollars monthly, advanced Shopify plan by $ 299 / month and also Shopify Plus for large companies.

Whether you spend a free subdomain to a custom domain, ie sualoja.com instead of sualoja.myshopify.com you receive the additional fee of $ 14.00 to register your domain through Shopify.

Buy premium extensions attract recurring monthly fees, then you should be aware of the extensions that can make a huge impact on your revenue.

Basic arithmetic and monthly pricing model, Shopify is more expensive to run than the WooCommerce.

Shopify vs WooCommerce: Popular Opinion

We went back and here’s what other readers had to say about WooCommerce vs Shopify:

Review Roland Hagendorff

Roland Hagendorff

***David Young Review

David Young

Shopify vs WooCommerce Final conclusion

We chose WooCommerce than Shopify, but why? Thanks to the largest catalog of resources and unlimited design capabilities offered by WooCommerce.

The Shopify has many obstacles in terms of design options, in addition, the price limits you on a platform that is not portable. You can easily move a WooCommerce store to another platform, but we can not say the same of Shopify.

In addition, the WooCommerce offers complete control over your e-commerce store. On the other hand, Shopify controls your store data and everything else, which means that you are at the mercy of their trade policies.

Both platforms offer incredible support, which is commendable for developers. However, the WooCommerce has a large community.

If you install WordPress on your computer, you can test the WooCommerce disk extensively without cause at no cost. The Shopify does not permit or you test the payment process without first invest some money.

In the end, WooCommerce offers a powerful e-commerce and customizable solution that can handle anything that comes along. The Shopify offers an expensive service without all the excellent design options and extensibility accompanying the WooCommerce.

And now we want to know from you, what is your favorite platform of e-commerce? WooCommerce or Shopify?