WooCommerce Tutorial: Como configurar Ecommerce no WordPress

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Do you have products or services to sell? Want to make money with WordPress, but do not know how to get started with e-commerce? WooCommerce this tutorial, you will learn how to transform a WordPress ecommerce store.

Ecommerce has dominated the world. It is nothing but a sustainable replacement, cost effective and scalable from brick and mortar stores. It is a process that allows you to establish your own online business, reach a broader target base and make more successful business compared to running a traditional business.

If the numbers are to believe, 70% of buyers think that they will get the best online business, and yet, at least 80% of the US population bought online at least once! These numbers will only increase with each passing year.

If you have thought about starting an e-commerce store, now is the right time to start! And believe us, create an e-commerce is not a big deal. And to facilitate, we think about writing a WooCommerce tutorial: To help you run your ecommerce store in WordPress.

For starters, WooCommerce is an e-commerce plugin designed for WordPress open source. It is a fast platform for small and large companies in line equality. WooCommerce has a variety of functions such as different methods of shipping and payment, variable products and more. WooCommerce this tutorial, you will learn everything you need to set up WooCommerce on your WordPress site and start selling their products.

Why choose WooCommerce to sell your products?

  • Built for WordPress. It allows seamless integration with WordPress and allows you to connect with millions of users of WordPress.
  • Scalable to your needs. Large or small, many or few, WooCommerce meets your needs.
  • Ensures safety. WooCommerce protects your data from falling into the hands of any third-party platform. It also ensures the transaction between the customer and you.
  • Audited by Sucuri. This ensures that the WooCommerce adhere to coding standards and best practices of WordPress.
  • A large and growing global community. There are over 350 employees and more than 1 million WooCommerce installations to date.
  • Well documented. WooCommerce provides comprehensive documentation and guides that cover a wide range of topics such as configuration, SSL, theming, and similar snippets.
  • An array of free and paid extensions. The most defining benefit of WooCommerce is a large number of free and paid extensions. They allow you to customize your WooCommerce with a wide range of features and integrations.

After reading this you must be curious to know how to start an e-commerce store using WooCommerce. Read our tutorial WooCommerce below to find out!

What do you need?

Before beginning this guide, you need the following:

  • Access to the WordPress admin area.

Step 1 – Installing and Activating WooCommerce

How WooCommerce is a free WordPress plugin, it can be installed from the official WordPress plugins directory. First, you need to log in to your WordPress admin area by entering your username and password.

Second, follow these steps to install WooCommerce:

  1. Select Plugins  in the left menu in your WordPress administration area.
  2. In the plugins page, press the button Add New .
  3. Enter WooCommerce  in the plugin search bar.
  4. Find the plugin WooCommerce  in the search results and click the Install Now button.
  5. You will see that the installation of the WooCommerce plugin is underway. When the installation is complete, click the Enable .

If you need more detailed instructions on how to install the WP plugins, see this tutorial .

Step 2 – Setting the WooCommerce

When the installation is complete, you will see a welcome message from WooCommerce asking to run the Setup Wizard . It is the easiest way to set up WooCommerce, then press the purple button to begin. If you accidentally pressed the button Skip Setup , you can still run the Wizard WooCommerce -> Help -> Setup Wizard .

woocommerce run setup wizard

Read another welcome message WooCommerce staff and press Let’s Go ! To start the setup.

woocommerce setup wizard lets go

Step 2.1 – Page Setup

In this step, you will be informed that the WooCommerce will create the main pages (shop, cart, checkout and my account) to your online store. These pages are needed for the WooCommerce function properly. Read this page and click Continue .

woocommerce page setup

Step 2.2 – Local Store

In this step you will have to define your measurement units of position , money , weight  and size  of the store. Set whatever suits you and press the button Continue .

woocommerce store setup locale

Step 2.3 – Sending and Tax

Here you can configure if you are going to send items (uncheck this option if you will be selling virtual goods) and enable / disable taxes. Depending on your needs, select the most appropriate options and press Continue .

woocommerce shipping tax

Step 2.4 – Payments

On this page, you can set the payment methods you are willing to accept. We use PayPal  as an example to our store WooCommerce.

Do not worry if you have to do some research and decide what payment methods to accept, in the last part of this tutorial you will learn how to add WooCommerce payment methods manually. Press continue  when ready.

woocommerce payments page

Step 2.5 – Ready!

All ready! You ended the WooCommerce configuration. Now click Create your first product ! To start adding your products or click Return to the WordPress Dashboard .

woocommerce ready page

Step 3 – Adding and managing products

Step 3.1 – Adding Products

Undoubtedly, to run an e-commerce store, you first need to add products. But before going into detail, it is important to learn the basics of WooCommerce and find out which product categories, attributes and types are:

  • Product Category – Product categories can help to group your products. For example, if you sell clothing, ‘superior wear’, ‘lower wear’ and ‘evening wear’ are product categories. They allow the customer to quickly find the same products. You can create as many categories as you want and edit them at any time.
  • Attributes – attributes help in filtering products. Size, color, fabric and the likes are the product attributes and help the user to choose the desired products easily. You can assign attributes independently of each product or set a global attribute to the entire Web page.
  • Types of Products – WooCommerce saves your time by having predefined types of product:
  • Simple – are sent without any options. For example, a physical book.
  • Grouped – are a group of related items. For example, a dozen shot glasses.
  • Virtual – are products that do not require shipping, as services.
  • Downloadable: These are products that you can download. For example, music, images, videos, e-books, etc.
  • External: You advertise the product on your site, but it is sold elsewhere.
  • Variable: These are products with varying qualities such as size, color, etc. Example clothes.

With so many options, you can get confused when adding products to WooCommerce, but it all depends on what you are selling.

But do not worry, add products to WooCommerce is virtually the same as publishing a new post on your blog. To get started, go to the option Products  and click Add Product  or Create your first product !

add new product woocommerce

Now type the title of your product and add a description. In the description include most important and relevant information about your product.

adding new product woocommerce

Section Product data  is where most of the work is done. In this section, you can customize your product. Using the drop – down menu, you can change its type. We recommend starting with a product simple  to familiarize yourself with this section. It has the following options:

In the General section , set the price of the product you are planning to sell. You can also set a discounted price and even schedule the sale dates.

woocommerce products general section

Section Inventory  helps you with inventorização. Provide your SKU (Stock Keep Unit) here, make sure this product is in stock  or out of stock . Check the Sold individually  if you want to sell your item only one at a time.

woocommerce product section invertory

The section sending  comes to transportation and logistics. Here you can provide the dimensions, weight and delivery class of its items.

woocommerce product shipping section

The section related Products  Panel Product data  allows you to related products and similar products to the user. This allows you to promote your product using up-sells and cross-sells. Just search for a specific product and select it from the drop – down list.

woocommerce products linked products

The section attributes  allows you to add attributes to your product. For example, if you sell different colored T-shirts, you can specify colors here. The option product Custom attributes  also allows you to create custom attributes for their individual products. When finished adding attributes, press the button Save attributes .

woocommerce product attributes section

Section Advanced  lets you create purchase notes to customers and enable or disable the revisions. You can also specify menu requests here and choose custom applications for positions for your product.

woocommerce product advanced section

Now you know how to add a simple product in WooCommerce. But what if your product is virtual, transferable or even outside? WooCommerce provides everything:

  • Adding a clustered product

To add a bundled product, select the Collated option in Product Type. This will remove the price and some other fields of Product Data section. Then you need to add a child product in the product group. To add a child product, create a new product and simple, the linked product section, select the parent item from the drop down menu Grouping.

  • External product

To add an external or affiliate product, choose External / Affiliate  drop – down menu Product Type . He will then ask you to provide the URL to the target site.

  • Variable product

Add variable product is similar to adding a single product. Choose the type of product  as a variable . This adds an additional variation guide to product data section.

  • variations

Tab Variations , you can add the details of the different variations and their differences.

  • virtual product

To add a product virtual , simply check the Virtual check box in the Product Type  (Product Type).

  • Product that can be downloaded

Simply click on the checkbox Transferable  from one product to make it transferable. You also need to specify the download of the file path and the maximum number of times a person can download the file. For unlimited downloads, let the download limit blank.

After defining the type of product and complete with product data entry, scroll to the bottom of the page where you can add a short description of the product. It will be visible just below the title of the product.

Short description product woocommerce

On the right side of the page, you can add product categories, tags, set highlighted image and images of the product gallery. These controls are almost identical to the controls you see when you create a new post of WordPress. The only difference is the option of the catalog profile  that has the following settings:

options explanations
Catalog and search The product is visible everywhere: search results, category and store pages.
Catalog The product will be visible only in the store and category pages, it will not appear in the search results.
Search The product will only be visible in the search results, it will not appear in the store or in the pages of the category page.
Hidden The product will only be visible on the page of a single product and will not appear on any other pages.

After you finish configuring everything press the Post  and check the product page. In our example, it seems:

woocommerce product tee page preview

Step 3.2 – Product Management

You can see all of their products and manage them on the page Products . You can edit, delete, duplicate, characterize a product. When you select multiple products, you can apply bulk actions.

woocommerce manage products

  • To duplicate a product, in the produce section, locate the product and click the option Duplicate . WooCommerce will create a new draft product for you and open it. It is super useful if you have a lot of similar items to sell!
  • You can also mark a product as a highlight. Click the icon Star  in product option. Featured products can be displayed on your home page or be included in posts using shortcodes ..
  • To delete a product, click the Recycle Bin  that comes with the product name when moving the mouse over it.

Step 4 – Managing WooCommerce

Step 4.1 – Order Management

A new order is created when the customer completes the payment process. You can view orders by clicking Orders  in the left menu.

Each application has its own unique request ID and is filled with a number of details – customer email, contact number, address, payment method, and others.

To edit or view a single order, click the Edit  under the order number. You can easily update the status of the order of the single order page and perform other tasks, including changing the ordered item, prices, taxes and the likes.

woocommerce manage orders

Step 4.2 – Coupons Manage

Coupons are a great way to market and sell their products. With WooCommerce you can see coupons already added and add new section in coupons . If you need to edit a coupon, click its name and make the necessary changes.

woocommece coupons section

Step 4.3 – Managing Reports

Section reports , you can see the success of your store. You can see a number of items purchased, gross sales, average daily sales and other statistics.

You can even generate statistics for separate products, their categories or coupons. Select the appropriate period for which you would like to create the report – last month, this month, in the last 7 days or any custom length , and then click Go  to generate the report.

woocommerce reports section

Step 4.4 – Settings

On the Settings , you can change the main options of the store. If you need to change your location settings, currency or API , visit this section. But do not forget to check WooCommerce Help section for detailed instructions and explanation of each configuration before making any major changes. Now let’s go through guides available and brief overview of what can be changed here.


In this tab, you can change the main settings of the store, such as location, currency, enable / disable taxes, display warning to all visitors and so on.

woocommerce settings general tab


You can change various product configurations as units of measurement, enable / disable comments. In page view , you can change the default WooCommerce page, the default product category and size of the product images. Section Inventory change the standard stock options, enable / disable inventory management. You can also activate the option to receive notifications by email when a product is out of stock. Setup methods of downloading files and access restrictions to sell downloads tab transferable products .

woocommerce settings products


You will love this section if you sell your goods worldwide. In shipping  you can add areas of shipping, shipping rates and methods. You can even set a different shipping fee for separate places!

woocommerce shipping settings

check out

On this tab, you can change your payment settings and add new payment methods. The default setting for WooCommerce allows you to choose between 5 payment methods, you can add more methods installing extensions. We will address this issue in the next section of our tutorial WooCommerce. You can also force HTTPS for your WooCommerce store and set other options on the tab Checkout .

woocommerce checkout settings tab


You can change the location of the account page, enable / disable customer registration and set up the overall process of account registration.

woocommerce settings tab accounts


It allows you to configure e-mails that buyers receive. In section E-mails , you can customize email templates and change the sender’s details e-mail ..

woocommerce email settings tab


The last tab API  allows you to enable / disable the WooCommerce API, to enable access to external applications and set their permissions. Webhooks can also be configured in this section.

woocommerce settings tab api

Step 4.5 – System Status

The page system status  is useful for checking the overall health of your WooCommerce store. The WooCommerce version of the type of web server for PHP limits – you can see just about everything here. The button Get System Report  will generate a detailed report in case you need to provide your hosting support team or WooCommerce. Section Tools  you can clear the cache of WooCommerce, enable / disable debugging, reset the user ‘s resources and so on. The tab Logs  retrieves the log file with useful information for debugging errors and troubleshooting.

woocommerce system status page

Step 4.6 – Extensions

Extensions are what makes WooCoommerce so flexible and easy to adapt. Similar to WordPress plugins, the WooCommerce extensions can be installed from the store WooCommerce Extension. Although most of the extensions are paid, they are worth every penny! By using an extension, you can improve your ecommerce store, add more payment methods, shipping methods, integrate tracking solutions and synchronize WooCommerce store with third party services.

woocommerce extensions page


WooCommerce is undoubtedly a great tool to transform WordPress into a ecommerce store fully customized. The best part of WooCommerce is that you do not need in-depth programming knowledge to sell their products with it. We hope this tutorial on WooCommerce helps you configure and manage your store.

If you have any questions or idea about this tutorial, leave a comment. And now you decided to your wordpress hosting, now start your online project.