To build trust and demonstrate credibility and transparency to its users is recommended that your site has a privacy policy visible, that explains how the information collected in your address are used. It is also important to include in this term which navigation data is collected while the user is visiting your domain.
In this article we show why it is critical to have these very clear rules and give some tips of what it takes contained in the document.
A privacy policy is nothing more than a report on the practices carried out by your site in relation to the information your visitors are contact data sent by the user, either navigation information (cookies) on the pages, sources traffic, location and more. It is necessary to clarify how these data will be used and for what purposes, and also whether the company will transfer them to partner companies, for example. See our privacy policy to get an idea of how it can be.
The first reason for which your company must display a privacy policy on your site is to demonstrate transparency to its users. The second reason is that as a consequence of this approach, it gains in credibility with visitors.
If the company provides educational material and in return, asks visitor data via a Landing Page , for example, is important to the Privacy Policy available at each of the pages that have form.
And if your company wants to disclose Landing Pages through any Google Adwords ad , this is the third reason why your website should have a privacy policy. Know that this is a requirement from Google. As there collecting visitor information, one may feel that their privacy has been invaded. Thus, to avoid legal action, Google guides so that access to these practices are visible on every page of the websites using the tool for monetization. this also applies to the case of using remarketing campaigns and sites that use AdSense.
The privacy policy should be a complete document – and totally honest – that addresses the key concerns of users regarding the data collected directly, via form, or indirectly, via navigation (cookies and web beacons) on your website.
See what your company should take into consideration when drafting the document:
If your site is an e-commerce, the term should be further detailed, explaining how the bank details are handled, among others. See the extra information required:
As you can see, it is important to detail the most information that your site requests the user and how they are processed and stored. It is important to be transparent and honest in order to avoid any legal problem. Take these tips and ensure the security and credibility of your company!