Having a presence on the Internet has many advantages for any business. These include the possibility of reaching more potential customers, increase sales and save on promotion. But, how to make your small or medium business take advantage of these benefits.
The main thing is to have a defined digital marketing plan and strategies . Within the tactics that you apply, you should not leave out Search Engine Optimization (SEO), in Spanish: optimization for search engines.
SEO is the set of actions you apply on the website and outside of it to improve your visibility and get positioned in the results of search engines. They are tactics that are used for the crawlers to find the web. In this way they identify what it is about, classify it and give it a position on the results page.
By applying an appropriate SEO strategy the business benefits from more organic visits. It allows to improve the branding and increases the credibility in the business. It also favors conversions. Although in principle not all visits are converted into sales, there are more possibilities to obtain customers.
SEO is dynamic and is constantly evolving. A g rosso mode strategy includes generating links, mobile optimization, quality content and technical aspects loading speed. These are some aspects to take care of, but not all. And the way in which these apply changes, so you have to stay always updated.
Misusing these strategies or abusing web optimization will result in poor positioning or penalties.
When an SEO positioning strategy is applied, the web is sought to appear in the top search engines such as Google, Bing or others. Until this happens you have to be patient, be constant and be up to date with the operation of the search engines.
And it is that the SEO takes time, no site will be positioned from one day to the next in the first places of searches. This happens only when it comes to news sites or a very relevant fact. Therefore, you will have to wait months, sometimes more than a year, to position your website.
This does not mean that you should leave the optimization in the background. On the contrary, you have to work until you achieve your goal, even if it means modifying the strategy. The advantage is that once you reach the first positions, it will be easier to stay there. The results take time to arrive but they are long lasting.
Being well positioned improves the online reputation of the business . It is an indication that the site is useful and offers what users are looking for.
And all this is achieved with a lower investment than other promotion strategies. However, it is not free as many people think. You have to invest in factors such as content creation, web maintenance, etc. In the long run, this investment is more profitable than traditional promotion.
There are those who confuse the term SEO with SEM. It is about two different strategies. The difference is that in the SEM (Search Engine Marketing) the ads that appear in the search engines are paid. The results are immediate and the more specific segmentation, on the other hand, is less durable.
We can summarize the characteristics of SEO like this:
If you still ask yourself what SEO is for, we can summarize it as a tool to promote your website. As well as the products and services that you offer on the site. Applying a relevant strategy will allow users to find you faster. Likewise, you will be able to offer them content and accurate information, according to their interests.
A well positioned business will be more competitive. Today, consumers use the Internet to search for information about local businesses, products and services. And more than 90% of Internet experiences start in the search engines according to danangdigital.ie. In addition, 80% of searches are made in Google.
The premises represent 46% of the total searches made in Google. And 18% of local searches end in a purchase within 24 hours.
So, for local businesses it is essential to know how to position yourself in Google to take advantage of these advantages.
Now that you know what SEO is and its importance, we will delve into its benefits and how it helps companies.
A key part of SEO are the keywords. That is, the terms for which you want to position yourself in Google or any other search engine. Choosing the right keywords, focused on the niche you are heading to, will make more people find you.
In others, words will improve the visibility of your website. The keywords must be related to your business , with the products and services you offer. Do not limit yourself to the main keyword, have one for each page that you want to position and look for synonyms with which you can replace them.
When a user searches the Internet, he does not do it for a single term. Chances are you change the search parameters several times. That’s why using synonyms and specific terms will give you more opportunity to position yourself.
By appearing on the results page the user will be aware of your brand. Timely information and quality content will make you remember your memory.
Being in the first places of Google or any search engine is a sign of confidence. Getting there means that the search engine thinks that your website is relevant and that it offers valuable content to users.
Then, whoever sees your site among the top ten places, will assume that you are a reliable source. In addition, there are few users who will go beyond the first page of results in search of information.
The 75% only see the first page of results , according to Search Engine Journal.
SEO will attract qualified traffic to your website. With these techniques you seek to reach people who are interested in your products or services, in order to increase conversions. This is achieved by segmenting users and optimizing with your buyer in mind.
Choosing the right keywords is essential to get quality traffic. It should be noted that not all visits will become conversions. But, the more people enter the web, the more chances there are to sell more, get more downloads, subscriptions or whatever your goal is.
As we mentioned, no website is positioned from one day to the next. In counterpart, when you apply an SEO strategy, the results are more lasting over time. This differentiates it from other campaign types that are only temporary.
It is worth spending the necessary time to plan and execute the SEO strategy. Because once you are in positions you will only have to stay in the first places. If you have questions about how to develop a strategy you can contact us and ask for a free quote .
Web optimization is composed of external and internal factors. This last group includes the actions taken within the website to improve positioning. It is also known as SEO on-page.
The on-page SEO actions are applied not only to facilitate the tracking of the pages by the bots of the search engines. But also in facilitating the browsing of users by the pages, that is, improving the usability of the website.
For this we must pay attention to the design and architecture of the page. So that the visitor finds what he is looking for in a few clicks. The load time of the web must be reduced and a network of internal links must be created to facilitate navigation.
We already mentioned that SEO is not free, it requires some investment. But, in return, the benefits are greater than what you get with other digital marketing strategies. The Return on Investment of SEO is higher than traditional advertising .
This strategy allows reaching the people who are interested in your product or service in an organic way. By identifying your target audience, you apply actions to attract them, convert them into clients and then build loyalty.
In addition, you have the opportunity to identify new market niches. Therefore, to develop new business ideas.
To know if your strategy works or you do not have to analyze the results. This will allow you to know what changes to apply and also to better know the users who visit your website.
Use the online tools to do this analysis. Google Analytics is one of the most used, it is free and offers you valuable information about visits. With this you will obtain data about the audience, their behavior on the web and the conversions.
Among the information you can get is where they are connected from, the devices they use, the time and days they are most active, the pages they visit, etc.
To finish we will give you some SEO tips that will give you an idea of the actions to apply on your website.