How long do you think your business can survive without customers? What would happen if your customers did not find your contact information? The same is true if they do not find your business on the web. Good reasons to use search engine optimization
Have targeted customers
SEO is a form of pull marketing. People search engines to find answers to their questions. If your site matches their search, they may be your next customers.
Internet users are more likely to believe the results of natural referencing than those of paid advertising.
Although you have to pay for the creation of your site and the optimization of your pages, however, you will not have to pay anything each time a user clicks on your site when it appears in the engine results. of research. The paid search (pay per click) just be for its very expensive.
The effects are lasting
Once you have achieved the desired position on the search engines, it is relatively easy to keep it without spending too much. Compare it to paid listing where you will have to continue paying for each click on your ad.
The results are measurable
The results are easy to measure using Google Analytics or any audience measurement tool. You are able to tell which keywords bring you visitors and even which keywords bring you buyers.