What is the H1 tag, and why is it important for SEO?

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What is an H1 Tag?

The H1 tag is from the table of contents of the text (it is a kind of title of a book or the headline of a press article). On each page there must be one – and only one – label H1.

To make it attractive to users, the h1 tag is very important. But, for the promotion of SEO, the Meta Tag or Meta Tag of the title will have more weight.

The title is also a header, but not only written for people, but also for robots. Not only is it shown on the page itself, it is also displayed on the browser tab and in the snippet of the source code that activates the link or link on the site. In fact, the title is an alternative, but it is the main heading of an HTML document. If it is absent, the search engine will take the H1 and show it.

Why should H1 be different from the Title?

It is very important to understand that the h1 and the title are different types of headers. These must be combined with dexterity and intelligence. Here the basic concepts of this subject:

Neglecting the rules of uniqueness and uniqueness and relevance of the headers can lead to a site falling before the filters of the search engines. Recently, search engines began to pay special attention to the quality of content and its SEO settings. Duplicating, overexposing, distributing them in a chaotic manner that is inconsistent with the content is punished.


Requirements for writing a H1 Label


It is recommended that the H1 tag be even more concise than the title, without exceeding a number of characters greater than 50. However, it will not be catastrophic if it is longer than that, since it may be impossible to include the full essence of the text in that amount.

Complements and special WordPress plugins allow you to analyze all the metadata directly in the text editor.


Rules for writing an h1


  • It must be unique throughout the site and absolutely readable;
  • Do not repeat the title tag and do not contradict it;
  • That is not very long;
  • It can only be used once per page;
  • It must be relevant to the text and show the semantic essence of the material;
  • Interesting and attractive for the user;
  • There can not be a period (.) At the end and the punctuation marks are recommended to be used to the minimum.


Application of Keywords or Keywords

First, the main sentence of the text must be contained in the title. But it must also be written inside H1. In both texts it is better to do it at the beginning, but it is better that the keywords do not duplicate in these two labels. It is necessary to use synonyms or dilute them in the entries of an H1 and the title.

Some take all the key words and put together the structure of the text around them. Just remember that without interesting behavioral factors, such and how a spread of keywords in the subtitles, there will be a punishment for overshoot.

The H tags are a set of HTML tags that refer to the English word “Headline” which means header (title). And these are important for SEO because they allow prioritizing the relevance of each of the topics around the main topic of the content of the page.

The H tags; besides being used to define a visual hierarchical structure; that is to say, that a title looks bigger or smaller, according to the number of the label, they could give to the searchers specific indications on the structure of the content.

In general, the H1 tag is used for the content title; let’s take as an example, an article about web positioning .

Label H1

<h1> What is Web Positioning? <h1> (This would be the title of the article)

<h2> Types of Web Positioning </ h2>

<h3> SEO positioning </ h3>

<h4> Internal Links </ h4>

<h4> Meta Tags </ h4>

<h3> Positioning in Social Networks </ h3>

<h4> Positioning on Facebook </ h4>

<h4> Positioning on YouTube </ h4>

<h4> Positioning on Twitter </ h4>

As you will have seen in the previous example, H tags are a great way to tell search engines the structure of your site’s content.

If you use a platform like WordPress or Blogger you just have to select the text and select the type of header or title and the editor automatically adds the tags.