When a company sets out to make their ads online, they will most likely think about including keywords in their content, as these are still important, even after Google’s algorithm changes.
These keywords are the generators of most organic search results, so even all the content must include them and focus on them.
For the use of these elements, it is necessary to use a combination of long tail and short tail keywords, in this text each of these will be differentiated and some things that should be known about each one will be exposed.
The keywordsShort-tail are simple sentences that contain 1-3 words only. These are the basic keywords you would use when you want to know more about a topic, but more than one general search term. For example, if someone is looking for a watch, they could write in their search engine would prefer “digital clock” or “pink gold watch.” Some short-tail keywords get little creativity and few details, and are far from what you get with long-tail keywords. Some short-tail keywords are a phrase, like “takeaway” when you’re looking for a takeaway restaurant nearby.
Benefits of short-tail keywords
There are some advantages of using clav wordsShort tail in its content. First, short-tail keywords provide more than longer keywords. Someone who is entering or a keyword-short tail or long-tail keyword could find its content, even if you just entered a keyword-short tail.
For example, a keyword like “slim rose gold watch” is a bit more detailed, but also uses the short tail keyword even from “pink gold watch” or “gold watch.” Therefore, one of the main advantages is that there is a high volume of search results. Another advantage is that they are very easy to include in your content naturally, even in meta tags, blog titles, and social communication actions.
You should also be aware of some of the shortcomings of short-tail keywords. The biggest disadvantage of using these short-tail keywords is that while the volume is high, when you only use short-tail keywords in your content, it’s hard to beat all of your competition in the fight for the best ads search engine. There are probably millions of results for “gold watch” so in this case, you also want some more detailed words.
KEY WORDS ABOUT LONG TAIL
The keywords long tail tend to be more than 3 words, but the length is not the only difference. They are mainly intended to be much more comprehensive, detailed and specific to the search.
Benefits or improvements of the Long tail queue Keywords
When using long tail keywords, it has the advantage of being more specific and less extensive. This means that you do not need to worry about having so much competition with the search results. If you use a long tail descriptive keyword to describe the content you’re writing, you’re sure to find results more organic than if you used a keyword-short tail. Since the keywords are so targeted, you will get more relevant results from people genuinely interested in what you are offering or talking about, so your conversion rate tends to be a bit better.
The drawbacks of the words long tail
As you might guess, short tail words, which has less traffic coming in is one of the disadvantages of using long tail keywords. You will not receive so many hits because they are so precise and specific. However, keep in mind that this does not mean that you will not receive the most business; One feels less traffic from people who are not interested in what you are offering.
Having a good combination of short tail and long tail keywords in your content is the best option to get the traffic you are looking for. Make sure you spend some time researching all the keywords for your particular product or niche and include the use of both types to ensure the best results.