There is no doubt that building good inbound links or backlinks to your website is hard work. Many resort to the advisable nothing recourse to make comments in other people’s blogs leaving the footprint of the link in their page: a useless SEO effort, since this behavior is crossed out of spam. Now, you can build inbound links in 32 ways that, perhaps, you still do not know.
But building inbound links does not have to be as arduous a job as most people think. Think about this task as you do with social networks: if you are a source of quality content and you expose it to the right people, who you know will share, it will work for you. With this in mind, we want to help you with 32 ideas to get legitimate inbound links.
Keep the blog alive
Have a stable blog . Consistently creating good content for the blog that people will naturally want to link is one of the most tried and true ways and generates inbound links organically.
Establish an RSS feed to your blog . This makes it easier for others to distribute your content and then provide attribution links to your website.
Link other blogs on your blog . A blog must be a social tool. The more you link to others, the more likely you are that one of these bloggers will return the favor.
Write articles as a guest author in other blogs . Make a list of blogs that would be a good option to offer you as a guest author. If they accept it, they should be willing to put a link to the post they direct to your website.
Create resource lists. The lists of resources or recommendations are fantastic for linkbaiting, and they are also useful content for your readers. If you create a comprehensive resource list, it will be easy for other bloggers to link it to their own posts, instead of taking your text to rehash it.
Make newsjacking . Newsjacking consists of using the impact of breaking news for the benefit of your brand, in real time and adding a new perspective. If you are the first blogger to comment on a news, you can reach the top of the results pages thanks to the “freshness” component of Google’s algorithm, and the others will link your news within their own content.
Create content beyond your blog
Create case studies about your most impressive clients. If you make your own clients look good in the case studies of your business, I bet you want a new incoming link suddenly.
Do studies or research . And promise that you will share the data with others! If you do a data collection or interesting research and, in addition, you make the sources of information are from places with some authority, you will surely have new important inbound links.
Write a review of a book or e-book. If you do, for example, a post with a thorough review of the content of another author’s book or e-book, you are very likely to be linked by it (and others!).
Make a free webinar , and publish a copy archived online. If it is informative, the assistants will surely want to share it.
Create free tools . Hubspot, for example, created the Marketing Grader , which many agencies, partners and industry personalities have linked. Just like we just did.
Create templates . In Inbound Emotion we decided that a very useful tool for followers of our blog could be a template to create profiles of buyer people or ideal customers. And here we create and share this downloadable template that we post in our resources section.
Squeeze your skills as a designer
Create infographics . We all love sharing infographics. Another case of our own: our designer made this post so useful on web design trends for 2015 , and we inserted a nice infographic. A post that has already received 1,600 visits and more than twenty shares! Any doubt about the strength of linkbaiting that infographics have?
Create other forms of visual content . Cartoons, content visualizations, tables and graphs and the like are also very popular, since the online content that we like to consume is increasingly visual. If you do, you will see how others take advantage of it for their own content and, in this way, you get more links to your website.
Create a presentation . Cutting an infographic by parts or reusing a presentation of your last seminar or course are ways to create visual content easily. You can use them for your blog, for the resource center or even to a Slideshare account to generate more links.
Create a meme . Memes are known, above all, for their capacity for diffusion and evolution. Thus, if you create your own “phenomenon on the Internet” -and if it is humorous, it will still work better-, you can use it on social networks to amplify it and facilitate its distribution even more.
Speaking of memes , do something fun! Fun content is spread like the wind on the Internet. Think of those “internal jokes” of your industry and capitalize on them to make a humorous content that is linkable.
Use Public Relations skills
Write a press release about interesting news about your company . Post on your website and send it to all your press contacts and industry colleagues for better coverage.
Send a press release that involves another company. This can help you reach hundreds of sites related to this other company when the press release about your company has not had the desired linkbuilding effect.
Be a speaker when you have good news or a good piece of content. Position yourself as an expert in your field or sector before journalists when you have a story of real value. Dedicated there a post or a page on your website so that the media can link as a resource or source of information.