Keyword research is the first and most important step in any SEO strategy .
This keyword research is a very important task for two reasons:
- If you position your online or web store for the wrong keywords, you may end up spending a lot of time and effort to position yourself for terms that hardly receive searches, so your website will not receive almost any traffic from those keywords.
- Another common error, if you previously analyze the selected keywords, is that you try to position yourself for unreachable keywords since your competition is too high.
No matter how hard you try to create content, get links or do SEO On Page, you will never see results.
Among the common mistakes in SEO the choice of inappropriate keywords may be the most important and the one that is behind many failures related to positioning.
In this article I am going to tell you how to avoid both situations and how to find the best keywords for your project .
Before getting into keyword research , let’s review what a keyword is and what types exist or how we can classify them.
What is a keyword and what types of keywords are there?
A keyword is a search term on which we want to position the online store or one (s) of the pages of our website.
A keyword can be a single word or a combination of words.
In general we can classify a keyword in the following groups.
- HEAD-TERM keyword: keywords formed by one or two words. Example: “children’s fashion”
- LONG-TAIL keywords: less generic keywords and formed by three or more words. Example: “floating platforms for kitchens”
- NAVIGATIONAL keyword: keywords used to determine a particular brand or website. Example: “Google”, “Zara”, “Initcoms”
- INFORMATIONAL keywords: keywords used to display information about a given topic. Example: “how to get …”, “which are the best …”.
- TRANSACTIONAL keyword: keywords entered with the intention of completing some commercial action. Example: “buy shoes online”, “hire SEO positioning”, “buy cheap free mobile”.
In most cases it is advisable to avoid the Head-term keywords and the Navigational-keywords , since they are usually so competitive that it will not compensate you for the effort and time you will have to invest, and in many cases they are not sales-oriented (often the users who carry out those searches do not intend to buy or contract, but only to consult information).
The ones that interest us and which we should focus on for our SEO strategy are the keyword long-tail , informationaland transactional .
Those keywords will help us get more customers and more sales.
How to generate a list of potential keywords
To generate your list of potential keywords you must be very aware that relevance is fundamental and discard keywords that even if they are related to your sector or industry do not relate to purchase intention or in other words, that the user when entering that search Do not have any intention in buying your product.
For example, if you are a graphic designer, relevant keywords could be:
- Hire graphic designer
- Freelance logo designer
- Services logo design Madrid
Irrelevant keywords would be
- Create a free logo
- Programs to create logos
Although all terms are related to graphic design and logo design, the second block is less likely to convert leads into clients.
Next we will see the most effective strategies to generate lists of potential keywords.
Steal the keywords of your competitors
I know that stealing does not sound too good, but this is a classic technique to get potential keywords. Basically it is about taking advantage of the research work that your competitors have done and copying the keywords they are using on their websites .
This technique can also serve to improve local SEO and impose on your most direct competitors.
There are different tools created for this purpose. One of the most effective is “SEOBook Keyword Analyzer”.
With SEOBook Keyword Analyzer in a few seconds you can extract a list with the keywords that your competitors use in their pages and in a very short time get a good set of potential keywords.
SEOBook Keyword Analyzer
Analyze your competitors, see what they do, the keywords they use or where they get their links, is a highly recommended technique in SEO and with which we can discover very interesting information.
Create a list with keyword combinations from the most likely searches
Stealing the keywords of your competitors is a good strategy as long as your competitors have done their homework and try to position themselves by the correct keywords.
However, you can also create a list of potential keywords from combinations of known or probable keywords.
The first thing you have to do is define a list with the words that your potential customers would use in their searches to locate your products or services.
Now you have to create two additional lists, one with prefixes and one with suffixes.
Finally, using the free MergeWords tool you can easily combine the 3 lists and obtain as a result a single resulting list that will contain a good number of potential keywords.