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What exactly is search engine ranking?

The term search engine ranking is used in the jargon of online marketing to describe the order in which the results found with a particular search query are displayed by a search engine such as Google or Yahoo.

In particular, the search engine ranking may also mean the placement of a single website that it occupies in the list of search results. Here it is spoken of that it should be improved or optimized. The ranking varies from search engine to search engine and depends on the parameters used for the search.

How does a search engine ranking come about and how can it be influenced?

Search engines process inquiries fully automatically. They use algorithms to list and process results, which are ultimately responsible for the ranking. It is a core task of online marketing to influence this algorithm for its own benefit or to match it as precisely as possible through search engine optimization of an Internet presence, so-called SEO . This can happen, for example, through meta tags in the source code of a website. The search engine registers these tags and then uses them for the evaluation of the search results for a particular query and thus also for the search engine ranking of the corresponding page.

We’ll explain how Google really works

Google guards its search algorithms like a state secret. Therefore, it is not surprising that all sorts of rumors about search engine ranking are in circulation.

We’ll explain how Google’s search engine ranking really works. To help you take SEO action that will actually improve your Google positioning.

Myth 1:

AdWords ads affect the organic search engine ranking

Many website owners believe that pages that show Google AdWords ads are also listed on organic search engine rankings *. Google denies this, however. A connection between paid and unpaid search results could never be proven.

Myth 2:

The more backlinks, the better the search engine ranking

This statement is only half true. Because in terms of backlinks not only quantity counts but also quality. Thus, backlinks from inferior sites can even adversely affect search engine rankings.

The statement reads as follows: The more backlinks of high-quality and topic-like websites, the higher the search engine relevance.

Who wants to rise in the search engine ranking should not generate randomly backlinks. Because only backlinks, which originate from well-ranked portals and are compatible with their own website, have a positive influence. In addition, the link texts and the environment of the link should fit professionally.

In the side monitor Offpage analysis you can analyze the quality and quantity of your entire backlinks .

You can also check individual backlinks there . To do this, click on “List backlinks” in the Offpage analysis. Already the websites and link texts of your backlinks are displayed. You can see the quality of the linking domain and whether the individual backlinks with your website are subject-specific.

Myth 3:

Backlinks from .edu or .gov sites are especially valuable

Just because a website ends in .gov or .edu, backlinks from this page are not automatically worth more. Again, the quality of the website, the link text and the environment counts.

Myth 4:

Backlinks are the most important criterion in search engine ranking

Backlinks certainly have a strong influence on the search engine ranking. But Matt Cutts, Google’s quality officer, revealed in an interview that quality content is far more important to successful search engine rankings. Never forget your Onpage SEO .

Myth 5:

Outbound links to popular websites improve search engine rankings

Simply put links to Wikipedia, Amazon and other well-ranked portals and your own website is already growing in the search engine ranking ?! This is too good to be true.