What is organic SEO traffic?

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How can we increase SEO traffic in 30 days?

What is organic traffic?

The organic traffic of a web page or a blog are all those visits that come from the results page of a search engine,whether Google, Yahoo, Bing or any other.

Organic  traffic is the one that, in most websites, generates a greater number of visits and of higher quality, sincethey are users with a certain interest in the theme of our page or blog, differentiating themselves from direct traffic in which it does not It comes from a search for keywords, but because the user types the URL directly or has previously saved it in favorites.

On the other hand, traffic from sponsored links, that is, paid ads, is not considered organic either.

Why is organic traffic so important?

Organic traffic is fundamental to the success of a website and everything behind it: a brand, a company and, ultimately, an online business (for example, a clothing and accessories store that sells exclusively online), a physical business (a restaurant or a hotel) or a combination of both (a physical supermarket that also sells online).

Its importance is not only quantitative (as we have said it is the traffic that contributes, by far, a greater number of visits), but also qualitative , since the visits that come to our website do not belong to any type of user, but to someone with the following characteristics:

  • You have reached our page by searching through keywords or a related phrase (directly or indirectly) with our business or activity sector.
  • This is someone interested in the subject of our website or, at least, some part of it.
  • It has reached our page in a  natural and non-intrusive way . He or she has looked for us trying to find a solution to their need or problem, and not the other way around. In other words: it is not on our website because we have attracted it with an intrusive or annoying advertisement.

The main keys to increase organic traffic

To increase the organic or qualified traffic to your website it is necessary to  define and correctly implement a series of processes, techniques and SEO positioning strategies  that take into account the different factors that influence the algorithm of Google and other search engines when establishing a position of your page after the searches of the users.

These factors, due to their diversity and variety, have to do with various areas of action such as: the keyword research , the strategy of internal and external links, the architecture of the page, the loading speed, etc.

The positioning of a page is a complex issue , so the choice of the best keys to increase traffic involves an intense exercise of synthesis and discarding important issues, in order to select those with greater weight.

According to these premises, this is our selection of 5 keys to improve our organic traffic :

  1. Define objectives and your buyer person . In order to set a course that guides us in the content and design of our page, it is very important to be clear about what we want to achieve and to whom we are going.
  2. Use the contents from a strategy . It is already known that on the internet, content is the king, but among the tangle of existing information it is difficult to make a difference and have enough visibility. To have greater visibility it is important to elebo optimized content for SEO, based on a previous search of the keywords that interest us most and of actions on and offpage
  3. Make linkbuilding . The links, links that point to our website from other sites, are another excellent way to generate quality traffic, provided that it is done with appropriate methods and approved by Google, that is, they can not be considered spam.
  4. Create responsive content . That is, that all parts of our website can be viewed with comfort for the user from any device. We can not forget that, currently, much of the Internet browsing from the small screens of smartphones.
  5. Practice analytics The monitoring and analysis of results, using the appropriate KPIs, will allow us to optimize our strategies and make the appropriate corrections.