The organic traffic of a web page or a blog are all those visits that come from the results page of a search engine,whether Google, Yahoo, Bing or any other.
Organic traffic is the one that, in most websites, generates a greater number of visits and of higher quality, sincethey are users with a certain interest in the theme of our page or blog, differentiating themselves from direct traffic in which it does not It comes from a search for keywords, but because the user types the URL directly or has previously saved it in favorites.
On the other hand, traffic from sponsored links, that is, paid ads, is not considered organic either.
Organic traffic is fundamental to the success of a website and everything behind it: a brand, a company and, ultimately, an online business (for example, a clothing and accessories store that sells exclusively online), a physical business (a restaurant or a hotel) or a combination of both (a physical supermarket that also sells online).
Its importance is not only quantitative (as we have said it is the traffic that contributes, by far, a greater number of visits), but also qualitative , since the visits that come to our website do not belong to any type of user, but to someone with the following characteristics:
To increase the organic or qualified traffic to your website it is necessary to define and correctly implement a series of processes, techniques and SEO positioning strategies that take into account the different factors that influence the algorithm of Google and other search engines when establishing a position of your page after the searches of the users.
These factors, due to their diversity and variety, have to do with various areas of action such as: the keyword research , the strategy of internal and external links, the architecture of the page, the loading speed, etc.
The positioning of a page is a complex issue , so the choice of the best keys to increase traffic involves an intense exercise of synthesis and discarding important issues, in order to select those with greater weight.
According to these premises, this is our selection of 5 keys to improve our organic traffic :