What is a long tail keyword?

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A large volume of terms of this type can be equated to the traffic obtained by fewer higher category terms.

Positioning of long tail or long tail

Objective of categorizing keywords

The categorization of the keywords fulfills a double function:

  • Determining the generic keyword cap of your site is an unmistakable starting point for an effective keyword consultancy , in which resources are not wasted.
  • Grouping words with similar characteristics or sharing levels of architecture on the web (for example: long tail keywords could be blog tags, semi-generic keywords would be services …) we can monitor changes on a large scale  positioning rankings and determine if they are problems in a specific group of words.

Keywords long tail and architecture

These terms are awarded to terms that entail crossings of different categories “hotel near the sea in Alicante”, “Hotel with free wifi in Alicante”, “hotel with heated pool in Elche”.

What does this long tail graphic represent?

This chart consists of:

  • a vertical axis that shows the number of monthly searches that a keyword has per month, 
  • and a horizontal axis in which all the words composed of the same family are represented.

That is to say, for the word: sneakers, there would be a family of compound words such as: sports shoes, branded sports shoes, waterproof sports shoes, etc …

When we make a graphic representation of how many monthly searches all the compound words belonging to the same family have, we obtain a graph with a long tail aspect.

Shorter compound words (eg, white shoes) have more searches and are usually more competitive, making it more difficult to get good positions in Google results.

The longer compound words (eg, white-label shoes), tend to have fewer searches, but are also less competitive and therefore it is easier to get good positions in the Google rankings.

So, when we refer to the keywords long tail , we do it on the set of words composed of the same family that have few searches, low competition and that are easy to place in a good position in the Google search results.

If your company opts for an SEO strategy based on long tail keywords, you will need a blog.

The blog is the tool that allows us to work on many keywords in an agile way. Each article you create may be designed to position a long tail keyword (little competed and with an interesting volume of searches).

The sum of many well-positioned blog articles can be a better strategy for attracting traffic, than trying to get a good ranking for a handful of keywords with many searches, but very competitive.