In recent years, a large number of services appeared on the affordable seo market, in which it is rather difficult to understand a person who never densely touched this sphere. And if you do not understand the essence of the purchased service, then most likely you will not get the results you expected at first. Therefore, the purpose of this article will help you understand the structure of the niche of search engine optimization.
Although it is known that Google “plays” with more than 200 classification factors, Mr. Illyes highlights the following points as the most important when it comes to carrying out an SEO strategy.
We are going to see all these affordable seo marketing tactics in which we should focus our efforts to follow the Google guidelines.
The time spent using the mobile device has increased in recent years, this should not be any news for us webmasters.
The semantic web helps search engines to better understand the content of the pages of a website. And this helps improve the ranking.
Well, here I’m not going to roll up a lot.
Basically I have taken from the interview of Mr. Illyes, that you should create the content that really provides the information by which the user has arrived from the SERPS to the web.
We need to create “brand awareness” or what is the same, get reputation and authority on the Internet.
We know that Google has been “guiding” until recently by PageRank to find out how relevant a web page was on the Internet.
The entire SEO market can be conditionally segmented by the services provided, which are divided into the following niches:
1) Automatic promotion systems. During the development of search engines, when the reference factor was the most significant in the ranking of sites, automatic systems were almost the main tool for promoting many SEO studios, as the ease of their use freed professionals from many hours of routine employment. But now the emphasis has shifted strongly towards quality of content, and therefore the desire to pull the project into a slightly competitive TOP on leased links without good internal optimization and without any guarantees can result in a simple budget waste. To date, they can be effectively applied in conjunction with other tools, where they will perform only part of the task, for example, to promote a huge number of low frequency project requests.
2) Affordable seo packages. A very popular service in the English-speaking market segment, the essence of which is to purchase a package of links with certain parameters, run through the database or manually post links on thematic forums or blogs. Using such services, you need to understand how, specifically, to your site, the proposed service can affect, regardless of the huge number of reviews and seller’s assurances. The site hit in the TOP depends on the observance of a large number of site quality parameters, and not observing at least one important can nullify all the work done with the reference mass. Therefore, if you do not understand how the provided service works, and the seller does not give any guarantees of the result, then it is better not to use such services.
3) Freelance specialists. A very large part of the affordable seo market is occupied by this segment. The most difficult moment in it is finding a good specialist who, for a relatively low cost, will be ready to optimize and promote your resource regularly for a long time. To find him you will need to spend a lot of time and energy on interviews and studying commercial offers. Affordable seo consultant usually rarely make deep edits on your site, dopilivayut functionality of your template, or improve the usability of the site, so if you do not have your regular programmer, then the site will most likely be made only basic edits in the form of meta tags, text corrections, files, robots and sitemap. But there is a range of services in which freelancers benefit from all other market players:- In projects with a promotion budget of less than $ 150 per month;
– When it is necessary to delegate part of the work on website promotion;
– The specifics of the project are too large.
In general, if you have found an experienced specialist and signed an agreement with him , then with such long-term cooperation it is very important that he be concluded, otherwise there is a risk of loss of the performer.
4) Established specialists. They are necessary when it is important for you to conduct all the development activities within the company and to understand the intricacies of the ongoing processes. The plus in this segment is the ability to independently monitor all ongoing processes in the development of the project, the downside is the need to regularly spend money on analytical tools and regular training of the employee.
5) Specialized SEO courses. The most popular slogan of this segment is “Why overpay SEOs, if you can do it yourself.” Typically, for the training of a good and affordable seo – the specialist takes about a year, it is through this period that he already has for his shoulders several dozen projects, deduced in the TOP, and is ready to conduct serious projects with a minimum risk of their failure. Good courses on SEO on average cost is from $ 500 to $ 1000. As a rule, they last for several months, and there is a complete analysis of each of the participants’ projects. On consumables in the form of: content, services of a programmer, designer, the reference mass, not including the cost of own time, goes at least as much. Therefore, profitability in this segment of the market appears, if in your work there are from 10 sites in the promotion, or you plan to work professionally in this sphere in the future.
6) Affordable seo agency. Agencies handle the largest part of the market. A very significant advantage is the team work of a large number of specialists, due to which the cost of all edits on the site is significantly reduced. Typically, premium seo marketing studios do a lot of analytical work to develop effective promotion strategies after every major update of search engines, and, based on this work and the experience of promoting several hundred projects, can already give an objective assessment of the budget for promotion, as well as a faster successful campaign for promotion. Therefore, if you need a qualitative final result in the form of targeted traffic from search engines, then you definitely will better contact the Affordable seo marketing companies.
We hope that this classification helped you to understand in more detail what is happening in the affordable seo services india and to save you from spending your budget on absolutely unnecessary services for your project.