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In recent weeks, staff working with SEO (content optimization for search engines) has been concerned about and debated a lot about the recent changes that Google has been promoting in their algorithm, dubbed “Panda Update”.

Google’s basic idea with this update is to penalize websites that produce pages only in order to attract visitors organically to fill them with advertising – the so-called “content farms”. These sites use techniques to produce cheap content and “dribble” Google, copying third-party content, make low-quality content and full of relevant keywords etc.

This week Google itself made an announcement to clarify what are the main points that will take into consideration when assessing the content of a page or site. They are very direct questions that are the basis for the tool algorithm. Let them:

  • Would you trust the information presented in this article?
  • This article was written by an expert or enthusiast who knows the topic well, or is something more “shallow”?
  • This site has duplicated or redundant content in the same or similar topics with only minor variations in keywords?
  • Would you feel comfortable leaving the information from your credit card on the site?
  • This article has errors related to facts, style or grammar?
  • The topics of the site are created from a genuine interest of the readers or is producing content just trying to guess what can have a good ranking in search engines?
  • This article provides content, information, reporting, original research, or analysis?
  • This page generates substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • The article reflects the two sides of the story?
  • The site is recognized as an authority on the topic?
  • The content is produced or outsourced to a large number of producers or is spread over a large network of sites, so that individual pages did not gain much attention or care?
  • The article was well edited or appears to have been produced in a sloppy way?
  • If it was a health-related research, you trust the site information?
  • Would you recognize this site as an authority when mentioned by name?
  • The article provides a complete and clear description of the topic?
  • The article contains some interesting analysis or information that goes beyond the obvious?
  • That’s the kind of page you put on the bookmark and share with a friend?
  • The article have an excessive number of advertisements that distract and interfere with the main content?
  • You would expect to see this article in a printed magazine, encyclopedia or book?
  • Articles are short, no substantial or without other useful information?
  • The pages are produced with care and attention to detail?
  • Users would complain if they see pages from this site?


After a long time being half negligent, Google began to make significant moves to penalize people just trying to find shortcuts to better position in search results.

SEO Techniques – if well done – continue to be important to improve the performance of the site, but do not believe in technical or business offers that promise great results in the short term.

In addition to these “magic” they tend to be less and less effective, depending on what is done this may end up being shot in the foot.

As a company, think that the best way of not having to worry about it is producing original content, informative and quality .