Do you have an online business or want to have and do not know where to start to have good sales?
It is no longer a secret to anyone that the Internet is dominating everything, especially in the sales business. Nowadays it is common for users make purchases over the Internet, both for the convenience of buying as the diversity of product and company options.
An online business works the same way as a physical business where you need to be present, separate stock, take a good care, understand and relate to your audience and mainly devise strategies to sell and promote its brand.
This is where the first question arises: how do we manage to get an ecommerce success?
I can answer that question with a straightforward answer: Digital Marketing .
The Digital Marketing will bring many solutions, including various types of strategies that fit in various types of business and provide various types of results, depending, of course, of each strategy.
We have prepared this post with 7 key digital marketing strategies so that you can have a base which better tactics and channels for your virtual store and thus reach your audience and have the dream success online.
With Google AdWords, you can increase your exposure within the Google search results. It is the strategy that most companies use, as it provides a large and immediate reach, generating more traffic to your site and excellent results in the short term.
There are two types of campaigns:
Display ads on Google search results pages or search the partner research networks.
This type of campaign works as a kind of auction: you tell Google which keyword you want to “buy” and how much you want to spend on it.
For example, imagine you have an ecommerce menswear and you know who wants to buy jackets go to Google and search for “buy men’s jackets.” Knowing this, you go to AdWords and says that your ad will appear whenever someone types in that exact keyword and you want to pay $ 0.50 for each time someone clicks on your ad.
Depending on the bid that you give and some other factors, Google will show your ad higher or lower.
Shows ads on thousands of websites and blogs that partner with Google.
The idea here is to try to understand where your audience navigates and create banners to appear in strategic locations.
If you sell suits, perhaps a portion of your audience is entrepreneurs who read articles in Administradores.com site, soon to be a great opportunity to have your banners there, like Waze made in the image below:
You do not need a huge investment to advertise on Google AdWords , but there is always a relationship between the investment value and the return time.
This is because the AdWords billing model. First you set a daily budget you want to spend. This value can be very low, but always advise that you start with at least R $ 10 per day.
After you choose how to pay Google. There are the following charging models:
Once you set the daily value and choose the billing model, the limit of visitors to your site will be set by bid you do.
For example, if you set your daily budget will be even R $ 10 and want to pay $ 1 per click, you receive a maximum of 10 visits to your site.
To learn more, also read the post Understand what is CPC, CPM and CPA .
The secret to get along in AdWords is exactly understand which ads are paying off, and manage the costs of each keyword purchased.
Remarketing , also known as retargeting, is a strategy to win one user who entered his shop but for some reason did not buy.
You must have going into any ecommerce, viewing a product and suddenly, everywhere you go this product appears to you. That’s remarketing.
This helps to make the visitor remember the product for which interested and significantly increases the chances of it coming back and buying.
You can apply this strategy using Google AdWords, appearing on Google partner sites, or Facebook, appearing within the social network as your visitor navigates there.
Search Engine Optimization (aka SEO, which in Portuguese means optimization for search engines), is a set of techniques that has a single goal: to improve your positioning in the organic results (free) of search engines. The main one is obviously Google.
Unlike paid advertising, SEO is a medium to long-term strategy, because you need that Google find your site, consider that you are relevant to your industry and have a lower or higher position.
The minimum time for this to take effect strategy is 3 months. It may seem a lot, but the results are great, because in addition to receiving visitors without paying for them, you will have a lot more likely to buy visitors.
For the strategy to work you must think of everything from the moment of development of your online store. See the main points to consider:
This is the best tip I can give in relation to SEO for your ecommerce.
With a blog you can impact your persona at various times, adding more value to your brand and helping with sales. The more content you have, the authority will have its mark in the online world.
For example, Munneart, an ecommerce selling handicraft products, has a blog in which he speaks of artisans , the appreciation of the Northeastern culture and crafts. At the end of each post, there are links to products that have to do with that subject.
Currently the most important factor for Google positioning as well a website is the quality of content. The seeker has advanced algorithms and artificial intelligence can identify if your text is original and is relevant to a person who search for a particular subject.
Besides the content, Google considers the structure of your site to find your pages and consider its relevance to visitors.
Imagine you’re in a library and need to find the book A Song of Ice and Fire. To find it you will first in the section of the book – in Make Believe Books case – then will search for books that begin with the letter A to find it.
And how to know if the book is interesting for you?
Once with the book in hand you will look at the cover, read the synopsis on the back cover and maybe even see the first chapter and then decide if it’s a book that appeals and will buy.
Google acts in the same way to find your pages and understand if your content is good or not. It will use the devices that your pages to rank them, so it is important that, since the creation of the virtual store, you have to pay attention if it is prepared to SEO. So it will be much easier to perform optimizations that the engine requires to rank.
The main points you should optimize are:
URL of the page
The URL of your website needs to be friendly without those thousands of numbers and letters, and is of utmost importance here that contains your principal.Errado keyword: http://meusite.com.br/?cat_id=42Correto: http: //meusite.com.br/sapatos-masculinos
Title and meta description
All page of your website must have a title and meta description with the main keyword you want this page to be encontrada.O title is the main factor that Google considers when displaying the results of a search, so use words intention of compra.Por example, if your store has a category of men’s jackets put the title “men’s jackets – buy” or “buy Men’s jackets,” so when someone uses the keyword “buy men’s jackets” will be easier you have a good position because the title contains all the keywords searched;
His shop has to be presentable and available for all device types. Google also analyzes this factor when classifying your pages;
Your site needs to have a fast loading information because most users – no matter how interested they are in your product – will leave your site if it takes too long to load. Read more about it in the post Site speed: learn to test and let your faster page ;
Every page of your site should communicate with each other, develop their categories and subcategories as a pyramid, where one thing always leads to another. Let your content always available, with a maximum of three clicks to get to a page;
For example, if you own a unisex clothing store and a customer is searching for “short dress”, separate your categories thinking of clicks of your customer to get this product:
The website design can help in your search optimization, because if your pages are nice, users will be more time on your site. Not to mention that a good design greatly influences the sales of your ecommerce;
Always put your site links within their pages. They should relate to something that you are offering and bring something more to your customer. Do this, for example, posts related or related products at the end of every page;
correct use of keywords
Optimize all of your ecommerce with words that you really searched and saw their relevance to customers. Search the way their customers are looking for what you offer and put this word in the texts of their content (blog posts, product description, etc.);
If you are still opening your shop use these items as criteria to choose your platform, otherwise you run the risk of having a virtual store that is not found and live depending on investments in paid ads.
Speaking today you should be on social networks is so obvious as to say that you need an e – mail to communicate.
But there are some important points for you to succeed in using it in favor of your ecommerce.
The first thing is that you do not need to be active in all social networks. You need to understand in which your persona is and start communicating there.
Another important point is that social networks every day decrease its organic range. In other words, fewer people see your posts without you having to shell out some money.
This means that social networks have become bad? Not even! You keep getting impact people for free, but you will get more work it will have to maintain a high frequency of posts and have more followers.
Campaigning is always a risk because there is always the possibility of his return is less than the amount invested. But once you understand the audience that best responds to your ads, campaigns have running becomes an essential mechanism for the growth of your ecommerce.
The tip is to always start small with no expectation of revenue for the first time. Once you find the perfect formula of audience segmentation and text / image ad, you increase your investment.
You will know that hit this perfect formula when the average of the sales made through this campaign is greater than the average cost for each sale.
For example, if you had three requests coming from a campaign that add up to 500 reais and 250 reais you spend on a campaign, it means that you received on average $ 166.66 per order and spent R $ 83.33 to win each of these requests.
You can do paid campaigns in the following tools:
Many say that email marketing is dead, but this is far from true. Email Marketing is one of the most used by business strategies, for those who use the internet and do not have an email?
The most important tip here is: never buy email database. Build your so to build your own brick by brick company.
Seek ways to capture your customers’ email, because if these users deliver you your email, it means that he is interested in what you are offering.
Some tactics to achieve this are:
The Content Marketing is a leading Digital Marketing strategies. Its content will be the key to almost all strategies mentioned before.
Good content will offered:
For the Content Marketing to work, you need to draw a complete strategy for your future clients enxerguem the real value of your company.
That means not just write a post on a blog or Facebook post. The results will appear when the whole machine is running.
Dynamic Content Marketing works as follows:
Speaking of content … If you managed to understand the dynamics of Content Marketing will be easier to produce this strategy.
The Inbound Marketing , also known as attraction marketing is nothing more than a complete strategy to be found by your potential customers through content, educating them to understand that they need your product and eventually buy from you.
The Content Marketing is the fuel that will make your inbound marketing strategy work.
Inbound Marketing is a process that can be separated into five parts:
This is the first phase, is where you will look for ways to show your pro client. It’s time for you to attract your persona to your site.
How to do this? First think you need to attract the right customers, right? When you specifically know the personas you want to achieve, you need to think about what means are needed to achieve them. At this stage you can produce content:
Publications made in accordance with the purchase of your persona journey sales funnel, make thinking content basically these steps:
Following the flow of interaction, to complete your posts to your blog, publicize them in all your social networks. Here is where you will be able to know the opinion of their personas, interact with them and still look more closely;
To get you many visitors, it is essential that your book appears in the first pages of Google, as we mentioned in item 3 of the post;
As has also been said in item 3, his shop has to be entirely feasible and structured thinking in their personas, with defined keywords for each page, with product descriptions, images etc .;
Once you have a good volume of visitors, it’s time to make them become Leads .
In this phase you have to make these visitors who have come from the first phase to pass some form of contact.
How to get it? Using all the resources we approach the Content Marketing Strategy: eBooks, checklists, manuals, videos, consultants etc.
The most popular ways to convert visitors into Leads is using pop-ups or landing pages with forms.
Leads are not all at the right time of purchase, so your mission is to both educate them as to make them have your company as a trusted channel for future purchases.
That still does not mean you should have to try to sell it. While he is only looking for content about how to troubleshoot, is not ready to be approached with commercial communication.
You know he’s ready for it when it fails to see problem solving content and look for buying analysis of content.
Once you have identified your Lead is in the purchase phase, you begin to approach it with selling content.
If you sell shoes, start talking about the shoes you sell that may be of interest. If you sell clothes, start talking of coats that you are launching the next winter collection.
For more efficiency at this point you need to target your Leads based on his preferences. If they came to you through a content about race, offer only running shoes, not a casual sneakers.
The biggest advantage you work with Digital Marketing is that you can analyze each millimeter results.
You can know if you are reaching the expected result and this will make your business grow quickly, if you create a data analysis of culture in your company.
The main indicators to assess if your ecommerce is performing well are:
Well, after all that has been said, it is now to work!
You have 7 strategies in hands that will make your brand grow and get many sales. Of course, for all these strategies, there are times and appropriate needs.
What I advise is to create a virtual store that supports all these strategies and put all these strategies on paper, separating those that are viable for your business. But do not forget to treat them as a priority because, as I said from the beginning, there is only one solution to make your brand succeed: Digital Marketing.