The 7 Top Digital Marketing Strategies To Have A Successful Ecommerce

How to make the most of each Digital Marketing channel
What each of the top Google Analytics metrics means

Do you have an online business or want to have and do not know where to start to have good sales?

It is no longer a secret to anyone that the Internet is dominating everything, especially in the sales business. Nowadays it is common for users make purchases over the Internet, both for the convenience of buying as the diversity of product and company options.

An online business works the same way as a physical business where you need to be present, separate stock, take a good care, understand and relate to your audience and mainly devise strategies to sell and promote its brand.

This is where the first question arises: how do we manage to get an ecommerce success?

I can answer that question with a straightforward answer: Digital Marketing .

The Digital Marketing will bring many solutions, including various types of strategies that fit in various types of business and provide various types of results, depending, of course, of each strategy.

We have prepared this post with 7 key digital marketing strategies so that you can have a base which better tactics and channels for your virtual store and thus reach your audience and have the dream success online.

Let’s start?!

1. Google AdWords

With Google AdWords, you can increase your exposure within the Google search results. It is the strategy that most companies use, as it provides a large and immediate reach, generating more traffic to your site and excellent results in the short term.

There are two types of campaigns:

Research Network

Display ads on Google search results pages or search the partner research networks.

This type of campaign works as a kind of auction: you tell Google which keyword you want to “buy” and how much you want to spend on it.

For example, imagine you have an ecommerce menswear and you know who wants to buy jackets go to Google and search for “buy men’s jackets.” Knowing this, you go to AdWords and says that your ad will appear whenever someone types in that exact keyword and you want to pay $ 0.50 for each time someone clicks on your ad.

Depending on the bid that you give and some other factors, Google will show your ad higher or lower.

google adwords for ecommerce

Display Network

Shows ads on thousands of websites and blogs that partner with Google.

The idea here is to try to understand where your audience navigates and create banners to appear in strategic locations.

If you sell suits, perhaps a portion of your audience is entrepreneurs who read articles in Administradores.com site, soon to be a great opportunity to have your banners there, like Waze made in the image below:

google adwords for ecommerce

Investment cost

You do not need a huge investment to advertise on Google AdWords , but there is always a relationship between the investment value and the return time.

This is because the AdWords billing model. First you set a daily budget you want to spend. This value can be very low, but always advise that you start with at least R $ 10 per day.

After you choose how to pay Google. There are the following charging models:

  • CPC (Cost per Click): amount charged you for every time someone clicks on your ad;
  • CPM (Cost per Thousand): amount charged you per thousand impressions banners. This model is unique in the Display Network;
  • CPA (Cost per Acquisition): amount charged only when a conversion is performed. In the case of an ecommerce, the collection can be done every sale.

Once you set the daily value and choose the billing model, the limit of visitors to your site will be set by bid you do.

For example, if you set your daily budget will be even R $ 10 and want to pay $ 1 per click, you receive a maximum of 10 visits to your site.

To learn more, also read the post Understand what is CPC, CPM and CPA .

The secret to get along in AdWords is exactly understand which ads are paying off, and manage the costs of each keyword purchased.

Tips

  • When deciding which keywords will buy do a search before. There are several tools you can use, as the planner AdWords keywords or by Google Trends , and other miscellaneous offered on the Internet;
  • To have a good campaign you need to do good planning, a survey of personas to understand how best to communicate with his client;
  • It is also essential to a good market analysis for you to understand what your market demands have on the Internet and what your competitors, performing with intelligence and with a high probability of good results.

2. Remarketing

Remarketing , also known as retargeting, is a strategy to win one user who entered his shop but for some reason did not buy.

You must have going into any ecommerce, viewing a product and suddenly, everywhere you go this product appears to you. That’s remarketing.

This helps to make the visitor remember the product for which interested and significantly increases the chances of it coming back and buying.

You can apply this strategy using Google AdWords, appearing on Google partner sites, or Facebook, appearing within the social network as your visitor navigates there.

3. SEO

Search Engine Optimization (aka SEO, which in Portuguese means optimization for search engines), is a set of techniques that has a single goal: to improve your positioning in the organic results (free) of search engines. The main one is obviously Google.

Unlike paid advertising, SEO is a medium to long-term strategy, because you need that Google find your site, consider that you are relevant to your industry and have a lower or higher position.

The minimum time for this to take effect strategy is 3 months. It may seem a lot, but the results are great, because in addition to receiving visitors without paying for them, you will have a lot more likely to buy visitors.

For the strategy to work you must think of everything from the moment of development of your online store. See the main points to consider:

Have a blog for your online store

This is the best tip I can give in relation to SEO for your ecommerce.

With a blog you can impact your persona at various times, adding more value to your brand and helping with sales. The more content you have, the authority will have its mark in the online world.

For example, Munneart, an ecommerce selling handicraft products, has a blog in which he speaks of artisans , the appreciation of the Northeastern culture and crafts. At the end of each post, there are links to products that have to do with that subject.

Currently the most important factor for Google positioning as well a website is the quality of content. The seeker has advanced algorithms and artificial intelligence can identify if your text is original and is relevant to a person who search for a particular subject.

Have a shop optimized

Besides the content, Google considers the structure of your site to find your pages and consider its relevance to visitors.

Imagine you’re in a library and need to find the book A Song of Ice and Fire. To find it you will first in the section of the book – in Make Believe Books case – then will search for books that begin with the letter A to find it.

And how to know if the book is interesting for you?

Once with the book in hand you will look at the cover, read the synopsis on the back cover and maybe even see the first chapter and then decide if it’s a book that appeals and will buy.

Google acts in the same way to find your pages and understand if your content is good or not. It will use the devices that your pages to rank them, so it is important that, since the creation of the virtual store, you have to pay attention if it is prepared to SEO. So it will be much easier to perform optimizations that the engine requires to rank.

The main points you should optimize are:

URL of the page

The URL of your website needs to be friendly without those thousands of numbers and letters, and is of utmost importance here that contains your principal.Errado keyword: http://meusite.com.br/?cat_id=42Correto: http: //meusite.com.br/sapatos-masculinos

Title and meta description

All page of your website must have a title and meta description with the main keyword you want this page to be encontrada.O title is the main factor that Google considers when displaying the results of a search, so use words intention of compra.Por example, if your store has a category of men’s jackets put the title “men’s jackets – buy” or “buy Men’s jackets,” so when someone uses the keyword “buy men’s jackets” will be easier you have a good position because the title contains all the keywords searched;

responsiveness

His shop has to be presentable and available for all device types. Google also analyzes this factor when classifying your pages;

velocity

Your site needs to have a fast loading information because most users – no matter how interested they are in your product – will leave your site if it takes too long to load. Read more about it in the post Site speed: learn to test and let your faster page⚡ ;

Information structure

Every page of your site should communicate with each other, develop their categories and subcategories as a pyramid, where one thing always leads to another. Let your content always available, with a maximum of three clicks to get to a page;

For example, if you own a unisex clothing store and a customer is searching for “short dress”, separate your categories thinking of clicks of your customer to get this product:

  • 1 click the home;
  • 2nd click the category of women’s clothing;
  • 3 click the subcategory dresses.

Design

The website design can help in your search optimization, because if your pages are nice, users will be more time on your site. Not to mention that a good design greatly influences the sales of your ecommerce;

internal links

Always put your site links within their pages. They should relate to something that you are offering and bring something more to your customer. Do this, for example, posts related or related products at the end of every page;

correct use of keywords

Optimize all of your ecommerce with words that you really searched and saw their relevance to customers. Search the way their customers are looking for what you offer and put this word in the texts of their content (blog posts, product description, etc.);

If you are still opening your shop use these items as criteria to choose your platform, otherwise you run the risk of having a virtual store that is not found and live depending on investments in paid ads.

4. Social networks

Speaking today you should be on social networks is so obvious as to say that you need an e – mail to communicate.

But there are some important points for you to succeed in using it in favor of your ecommerce.

The first thing is that you do not need to be active in all social networks. You need to understand in which your persona is and start communicating there.

Another important point is that social networks every day decrease its organic range. In other words, fewer people see your posts without you having to shell out some money.

This means that social networks have become bad? Not even! You keep getting impact people for free, but you will get more work it will have to maintain a high frequency of posts and have more followers.

When and where do I paid campaigns?

Campaigning is always a risk because there is always the possibility of his return is less than the amount invested. But once you understand the audience that best responds to your ads, campaigns have running becomes an essential mechanism for the growth of your ecommerce.

The tip is to always start small with no expectation of revenue for the first time. Once you find the perfect formula of audience segmentation and text / image ad, you increase your investment.

You will know that hit this perfect formula when the average of the sales made through this campaign is greater than the average cost for each sale.

For example, if you had three requests coming from a campaign that add up to 500 reais and 250 reais you spend on a campaign, it means that you received on average $ 166.66 per order and spent R $ 83.33 to win each of these requests.

You can do paid campaigns in the following tools:

  • Facebook Ads : serves both as Instagram to Facebook. Asbenefit you increase your fan base, directs your customer to products in the virtual store, announces promotions, content, engages publications, among others;
  • Google AdWords: if you want to advertise on YouTube will be using this tool;
  • Twitter Ads: here you can promote their publications, their own to gain followers or a particular issue to appear on the Trending Topics.

5. Email Marketing

Many say that email marketing is dead, but this is far from true. Email Marketing is one of the most used by business strategies, for those who use the internet and do not have an email?

The most important tip here is: never buy email database. Build your so to build your own brick by brick company.

How to build my emails base

Seek ways to capture your customers’ email, because if these users deliver you your email, it means that he is interested in what you are offering.

Some tactics to achieve this are:

  • Pop-ups: those windows eyes jump as visitors navigate through the virtual store. Lance this pop-up intelligently, causing the client to make a point of leaving your contact. Show him something that really interest (as a discount) and not do get upset when “muddled” in your navigation. Read more about the topic in the post 7 Ways to Generate Leads with pop-ups without disrupting the user experience .;
  • Materials and content: create good content for their clients and offer to them, asking for your contact.

Tips for better use of the strategy

  • Customization: the secret of a good email marketing is in its customization. Make sure your email is attractive and cool to read, with a design that is not tiring and not boring;
  • Frequency: set days and times to send your e mails. Make your plans and mount an editorial calendar to do random shots;
  • Metrics: it is quite essential that you to measure the results of advertising you do in your Email Marketing. It is this measurement that you get to know information such as how many people opened your email, number of clicks on links within the email, among others. With this information you can already plan for more campaigns Email Marketing;

6. Content Marketing

The Content Marketing is a leading Digital Marketing strategies. Its content will be the key to almost all strategies mentioned before.

Good content will offered:

  • Market authority, which means that you have a differential compared to its competitors, it is dedicated to provide free information to help customers make better decisions in the future;
  • Better position in Google: with quality content you will have at hand the main strategy to appear on the first page of Google. The engine is very smart and not just you have several keywords loose by your site. A good content uses keywords intelligently and with true value for those who are searching;
  • Cost reduction: one of the best features of this strategy is that customers will come to you for free and organically, with recurring visits and great potential purchase;
  • Relationship with your customers: study the buying journey of your persona and write content based on the needs, desires and her search times will you get the attention of your potential customers;
  • Sales: having your customer as a fan, he will share their information and experiences, bringing more people to your brand and even becoming a recurring customer purchases.

What should I have to make Content Marketing

For the Content Marketing to work, you need to draw a complete strategy for your future clients enxerguem the real value of your company.

That means not just write a post on a blog or Facebook post. The results will appear when the whole machine is running.

Dynamic Content Marketing works as follows:

  1. You identify what are the pains of their personas and what they seek on the Internet to resolve this pain. For example, a person who is in need of a cell and enjoys very photographs may wonder what are the best devices for this purpose;
  2. Once identified the type of content that your persona demand, you will create it giving the best content that may exist. In the above example, we can create posts on our blog with reviews of mobile;
  3. You need to disclose their content channels so that more and more people see that you are expert on the subject and you have more and more authority. The more authority, more people trust you more and feel secure to buy;

Some tips to avoid mistakes in strategy

  1. Do not write content about your company. People will not see your content if you keep talking about how old your business is and how many customers you have. They want to know how your product will solve the problems of her life;
  2. Always create epic content that actually helps people. Create any content just to say that is not going to do the work strategy;
  3. If your market is very comprehensive look for a niche so that you can be considered an expert;
  4. always think of the search engines. Look optimize your content for you to be found, otherwise you will have a monalisa in a closed museum.

7. Inbound Marketing

Speaking of content … If you managed to understand the dynamics of Content Marketing will be easier to produce this strategy.

The Inbound Marketing , also known as attraction marketing is nothing more than a complete strategy to be found by your potential customers through content, educating them to understand that they need your product and eventually buy from you.

The Content Marketing is the fuel that will make your inbound marketing strategy work.

Inbound Marketing is a process that can be separated into five parts:

1. Attract Visitors

This is the first phase, is where you will look for ways to show your pro client. It’s time for you to attract your persona to your site.

How to do this? First think you need to attract the right customers, right? When you specifically know the personas you want to achieve, you need to think about what means are needed to achieve them. At this stage you can produce content:

blog

Publications made in accordance with the purchase of your persona journey sales funnel, make thinking content basically these steps:

  • Top of the Funnel: are the personas who do not know they have a problem, ideal time for you to awaken their attention to a matter of interest;
  • Half of the Funnel: are the personas that have realized they have a problem and are looking for possible solutions, or to have found these solutions, but need something that will make them understand the urgency to address it. Perfect time for you to show that the solution of this problem is urgent.
  • Background Funnel: here is the time of purchase of your persona decision, she already knows it has a problem, you know how to solve it, simply choose how and with whom. Ideal time for you to point out their differences, show its main benefits that will deliver to your persona the best solution;

Social networks

Following the flow of interaction, to complete your posts to your blog, publicize them in all your social networks. Here is where you will be able to know the opinion of their personas, interact with them and still look more closely;

IF THE

To get you many visitors, it is essential that your book appears in the first pages of Google, as we mentioned in item 3 of the post;

Virtual store

As has also been said in item 3, his shop has to be entirely feasible and structured thinking in their personas, with defined keywords for each page, with product descriptions, images etc .;

2. Convert visitors into Leads

Once you have a good volume of visitors, it’s time to make them become Leads .

In this phase you have to make these visitors who have come from the first phase to pass some form of contact.

How to get it? Using all the resources we approach the Content Marketing Strategy: eBooks, checklists, manuals, videos, consultants etc.

The most popular ways to convert visitors into Leads is using pop-ups or landing pages with forms.

3. Relate to your Leads

Leads are not all at the right time of purchase, so your mission is to both educate them as to make them have your company as a trusted channel for future purchases.

That still does not mean you should have to try to sell it. While he is only looking for content about how to troubleshoot, is not ready to be approached with commercial communication.

You know he’s ready for it when it fails to see problem solving content and look for buying analysis of content.

4. Sell

Once you have identified your Lead is in the purchase phase, you begin to approach it with selling content.

If you sell shoes, start talking about the shoes you sell that may be of interest. If you sell clothes, start talking of coats that you are launching the next winter collection.

For more efficiency at this point you need to target your Leads based on his preferences. If they came to you through a content about race, offer only running shoes, not a casual sneakers.

5. Analyze the results

The biggest advantage you work with Digital Marketing is that you can analyze each millimeter results.

You can know if you are reaching the expected result and this will make your business grow quickly, if you create a data analysis of culture in your company.

The main indicators to assess if your ecommerce is performing well are:

  • Lead amount generated;
  • Lead amount converted into sales;
  • visits conversion rate in sales;
  • Average value per application

Well, after all that has been said, it is now to work!

You have 7 strategies in hands that will make your brand grow and get many sales. Of course, for all these strategies, there are times and appropriate needs.

What I advise is to create a virtual store that supports all these strategies and put all these strategies on paper, separating those that are viable for your business. But do not forget to treat them as a priority because, as I said from the beginning, there is only one solution to make your brand succeed: Digital Marketing.