Add meta description and keyword in your WordPress blog may seem trivial to you, but they can be of great value when it comes to ‘SEO WordPress’. In this tutorial SEO for WordPress we will show you how to properly use the meta title, keywords and meta description on your WordPress blog and improve your SEO strategy in a more comprehensive way. Let’s start.
Before starting this tutorial WordPress SEO, you will need:
These are the famous meta title, meta description and keyword. Currently only the quality of the content of the sites is not enough. With virtually thousands of sites available, users rarely have the opportunity to visit all of them and end up clicking on the first three results, which are the most popular. And that’s why the SEO WordPress is considered the Holy Grail of marketing on the web: an SEO may very excellent driving traffic to your site.
The blog title is the self-description that tells the reader about the subject of the blog. So no need to say it is the most important item in this list, since a poorly designed headline can harm all the SEO of your WordPress site.
The meta description will help your blog in two ways: it facilitates the work of search engines to pre-drill the content and attracts users to display a concise and coherent summary of the page.
On the other hand, the use of keywords has many controversies. While many SEO experts believe that this is a significant factor, there are those who say that the keywords are not that important, including Google .
Finally, considering that the search engines refuse to specify the weight of each factor in the ranking of a website, we do not know exactly how much the meta description and keywords weigh in time to help the SEO of your blog. Yet we know that these items play a major role in the WordPress SEO and this should be enough to warrant their attention.
There are many other plugins that you can use to add meta description, meta title and keywords in your WordPress blog. In this guide we will use the best WordPress SEO plugin, this tutorial in English.
Best WordPress SEO plugin, the Yoast SEO, was developed by Joost de Valk, which is considered an SEO guru when it comes to WordPress. Even though WordPress is already a pretty decent CMS platform for SEO, SEO Yoast can be used to equip your site with additional weapons and who know how to be the difference in the site ranking.
A popular feature of Yoast page analysis is related to the details that are likely to be ignored, as the alt tags of images, post density and sentence structure. Let’s use the plugin to add titles, meta description and keywords in the WordPress blog.
By default, you have several tools at their disposal in the Yoast SEO. But to benefit from all the advantages of this plugin, we strongly recommend that you enable some advanced settings manually. Both the meta title as the meta description are already enabled, but the keyword meta should be enabled using the advanced settings as we mentioned above (we’ll show you how to do this nod course of this guide).
To enable the advanced settings within your WordPress dashboard go to the SEO> Panel section . From here, select the Resources tab ( Tab ) and find the Advanced Settings page option. Set this option by clicking the Enable button . This action prompts you to update the page, and after that, you should already be able to view the advanced options.
To add meta title or Title SEO in your post, navigate to the section Posts> All Posts and choose which of the existing posts you want to add the meta title.
The meta description on WordPress can be added in the same section that you used to add the meta title. Just below the title SEO field, there are two additional fields that are Slug and Meta description. Just insert a brief and compelling description of your post. And once again the Yoast informs if the size is appropriate through the colored bar.
In the meta description, be sure to add relevant keywords and have also been added in the post. When finished, close the Sample Editor and save the changes by clicking the Update button.
Unlike the meta title and meta description, the keyword meta must be manually added to the Yoast SEO. To do this, go to the SEO> Titles and Meta Data and choose another option. The plugin will ask if you want to use the keyword meta tag, enable this option. Save your settings and voila, you have already completed the first part.
To add meta keywords on a post, you need to follow the same path. Select the post in Posts> All Posts, scroll to the bottom of the page, in the section of Yoast plugin, and just below the Preview Sample you will see the Keyword field in Focus.
You must add up to ten words, all separated by commas. Of course, apply good SEO practices here too, choosing keywords that describe your article and are present in it.
As mentioned earlier, Google said that the meta keywords are not a factor in your page ranking algorithm. Other search engines are less specific yet on the subject, which means that their relationship may increase depending on each search engine the player is using.
There are several ways for you to improve SEO on WordPress. In this tutorial SEO WordPress, we saw one of these ways, it is like adding keywords, meta title and meta description on your WordPress using Yoast plugin.