SEO Tip # 12: Have a mobile or responsive site

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Today a pleasant user experience to access your site via mobile devices is essential for SEO .

According to Google, now more people search in the search engine for mobile devices for traditional computers. Therefore, it is no longer optional adapt.

Moreover, it is an important factor in ranking, and now Google has different rankings for mobile devices and desktops and is expected soon, will only have the mobile ranking, which will be replicated on the desktop.

In practice, Google will evaluate aspects such as content, loading speed and usability of your site on mobile devices and consider this as standard for the desktop as well. See the official Google statement about indexing that prioritizes mobile devices.

Of course, even if you do not already have a version of your website adapted for mobile devices, Google will continue to index your site and displaying the results.

How to make?

Check with the site developer or company that developed the possibilities to have the responsive website or mobile.

Depending on the site you will need to redo the code (which often helps to remake the site ).

The WordPress offers some solutions that do not require changes to the theme, such as Jetpack , which provides compatible features to mobile devices, and WPtouch offering an alternative version of your site compatible, using different theme.

First, however, test the site with the duplicate content . Check out how to make this implementation properly in this Google article .

Stay tuned to the amount of content that will be included in the mobile version. If you choose to remove pieces of content, remember that Google will consider this smaller version at the time of indexing, and this can harm your site in the rankings.

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