Organic SEO: Tags Rank Higher Than Content

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Getting more traffic from search engines is and will always remain one of the main goals of any website owner. Organic traffic meets specific SEO rules that need to be followed carefully. While there are several SEO optimizations that can boost organic traffic, some technical tips can also help.
In this article, we will list 5 technical SEO maneuvers to improve organic traffic, rankings and revenue.

1.Create a sitemap for new content

Content is one of Google’s top 3 ranking factors . Indeed, having a blog can help you index your content faster. An active blog – based on qualitative and informative content, and supported by authoritative links – will help you improve your rankings and thus your organic traffic. In addition, long documents (over 1200 words) tend to be ranked higher and crawled more often.

To summarize, recent content is synonymous with better indexing. But one question leading to another, if you post a lot of content, you have to think about creating an optimized sitemap.
Build a standard XML sitemap using the code below:


<lox> </ loc>
<lastmod> 2017-10-10 </ lastmod>

<changefreq> monthly </ changefreq>
<priority> 1 </ priority>
</ url>

Then, submit it to the Google Search Console. Once the sitemap is downloaded, look for additional errors and suggestions provided by Google. Repair them and update your sitemap regularly to include new pages.

2. Use structured video and data to improve the user experience and CTR

In 2014, Cisco said that video accounted for 64% of all internet traffic. In 2015, Search metrics released a white paper revealing that 55% of all keyword searches returned at least one video in Google’s search results and 8 out of 10 videos belonged to YouTube. And in 2016, Cisco also demonstrated that online video would account for more than 80% of all Internet traffic consumed by 2020.
This year, Google began testing auto-play videos directly in search results. research. These trends show a strong interest from Google for content such as videos.
It seems that Google takes into account this type of metrics when it ranks the websites in the search results. All that the end user prefers will surely get a boost, and the videos are preferred by the user compared to the written content. Indeed, 500 million hours of videos are watched on Youtube every day.
An effective strategy would be to have an optimized mix of text and videos based on the content of the web pages in order to rank them in the search results. Here are some good practices for content-based videos:

  • Use “how-to” educational videos
  • Let the search engines index your video
  • Use descriptive keywords
  • Create a video sitemap
  • Insert a transcript of the video

On the other hand, structured data is also a real asset to increase your organic traffic and improve your CTR. They refer to data that helps search engines categorize and index your content in a creative way for the user. While there is no direct correlation between this data and SEO enhancement, structured data can really help you boost your visibility in the SERPs.
These encodings help search engines understand the meaning of your content. For example, if you are dealing with a scoring organization, you could get a good detailed snippet in the search results using the ” Organization ” or ” Notation ” tags .Once you have added the structured data, test it using the Structured Data Testing tool to verify that there are no errors in the markup code.

3. Optimize your content for RankBrain

Rank Brain is one of the last updates to Google’s algorithm since 1998. The artificial intelligence system has become the third ranking factor and helps analyze search results. RankBrain is actually able to learn the subject of a page and how it is related to keywords searched by users and then decides which results are most relevant.
RankBrain can have an impact on your keyword campaigns. When you define your keywords, you search for relevant terms that respond to custom queries. This is how an SEO strategy works successfully. And logically, if you select keywords that your audience does not search for, your campaign will have no chance of success. This is where RankBrain can play a role.
The RankBrain algorithm is constantly learning and evolving. As a result, your SEO campaign needs to be more advanced and adaptable to changes in search engine rankings.
Google still wants to provide its users with web pages that satisfy the purpose of their searches. If you optimize your online presence by providing quality content and relevant services, you will be ranked higher in Google search results. The stuffing of keywords is always forbidden.
Here are some guidelines for finding synonyms for your main keyword:

  • Find keywords with the same meaning as the keyword principle, but with a different spelling and structure.
  • Use a natural way. Make sure the new keywords do not exceed the main keyword for which you want to be ranked. The new key phrases are only there to give additional descriptions.
  • Use other keywords only when necessary and make sure your content goes naturally when someone reads it!

4. Repair 404 pages with 301 redirects to avoid losing organic traffic

The 404 “Page Not Found” error is the error page that appears each time someone requests a page that is no longer available on your site.
Use an SEO crawler like OnCrawl to find all the URLs that respond in 404 and export the list. Here you can see that 182 URLs return in 404.

Then you can add 301 redirects to their new versions to avoid losing valuable traffic. In addition, use a rel = canonical tag for newly created pages so that the importance of the link effectively spreads to the new page.

5. Optimize Hreflang tags

Hreflang tags are intended to cross pages that have similarities in their content but targeting different audiences according to their language and / or country. This ensures that the right content and the right pages are shown to the right users when they search in the Google search version you are targeting.
The example below shows two hreflang tags that target French speakers in France and Canada:

  • Each of these tags would appear on both pages. This would ensure that Canadians who search on find the pages targeted for Canadians and that French people who search on find the targeted pages for the French.
  • This works in a similar way to the canonical tags that occur when a duplicate version of a page exists. But in this case, the tags help Google to index local content more easily in local search engines. It also helps to convey trust across sites and improve the way Google crawls these pages. To learn more about the mistakes you should not make when it comes to hreflang tags, you can read our article on this topic .