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How often should I publish new content?

You have already launched your blog and, after uploading your first post, the million dollar question arrives : how often should I update content? It may happen that, after the initial euphoria of writing the first articles, you start to realize that your blog is here to stay (in fact, that should be the goal) and that dedicating the necessary time can often be all a challenge. More than 50% of blogs, in fact, die before reaching the year of life.

Now, how often are we supposed to update our blog with new content to catch pace and that this does not end up happening to us but, at the same time, not die in the attempt ?

Already to start Google likes fresh content , the more you update your blog the more you will consider it because you will realize that you are serious and more pages you can index to offer them back in your search results. And the same happens with all those people that you want to end up becoming readers; they want (want) useful and quality content, but the competition is tough. The more you write, the more opportunities you will have to convince people that what you offer is worthwhile and receives more traffic . Ideally, therefore, write daily. But, make no mistake, the ideal is usually not exactly easy, right?

As in everything, there is no magic formula and in the end it is a matter of work and perseverance (there is no other) but, as we always try to do, with this post we tell you how we organize ourselves, especially in this first stage in which it is easier to lose the north 😉

Mark your own rhythm, but meet

We are perfectly aware that the ideal would be to write daily , but at the moment we have chosen to go putting ourselves to the test, pick up rhythm and, little by little, adjust . What we did from minute 1 was to mark a frequency of publication and stick to it. For now, we write new posts three days a week(We publish on Mondays, Wednesdays and Fridays). The weekly plenary will arrive😉

Laying the foundations of a publication routine helps a lot, at least to us. Not because we have managed to get used to who reads us to that same routine (we have only two months with the blog and it is still early, although that is the goal), but to organize ourselves. We set out to meet, yes or yes, and that we are doing, against all odds . It is not about turning your blog into an obligation that ends up being a Calvary, think it is an opportunity . You’ve started it because you’ve wanted it and you have a goal , but to get to it you’ll have to put something on your part , right?

If you do not meet once, there will be a second

Think that if you fail once, it will be very easy for it to happen again . How many times has it happened to us all with anything? Once we do not comply with something, we have the perfect excuse to let it happen again: “Total, nothing happens this time …”. Set your pace, but comply. Commit yourself, and before anyone, with yourself .

While you stick to the plan, everything will go better, write more or less frequently. But, yes, if you want to get traffic , think that to get results you must write at least three post per week . The good thing is that the more you write, the more comfortable you will feel and the less time you will have to invest.

SOS! Will I be able to generate enough content?

You have already marked a frequency of publication of new posts. But that’s not where it ends: it’s not just about taking time to sit down and write, you’ll first have to know what you’re going to talk about . And, then, depending on how ambitious your plan for new content is, another million-dollar question may come to your mind: will I be able to generate enough content (useful and quality) to be able to comply?

It has helped us a lot to make us an editorial plan . Before launching the blog, we shared some 50 ideas for articles and listed them. Along the way have been emerging new ideas for post, we have already published even earlier than others we already had, but it gives you peace of mind knowing that you have a “cushion” to fall back on so that you can comply with your publishing routine if inspiration does not arrive .

Write down each new idea

While you watch TV, you read articles from other bloggers, during a conversation, while you are rambling about your stuff, … In the end, ideas come up . Although the inspiration does not come to you working, do not ever stop writing down that new idea that at least you have found interesting to explore. The mental notes do not count, we run the risk of losing them, and I say it from experience 😉In a notebook if you have it on hand, on the mobile phone, … Anywhere, but point to each new idea.

Levels of demand vs. frequency of publication

You may have put a high level of demand and you find it difficult to maintain if you want to publish with a frequency too high . There are articles that require more research and development than others and it is not always easy to have the necessary time. It is not about lowering your levels of demand, in the end whatever you do, feel satisfied that you have done your best and according to your objectives. Nothing happens because, even if you have proposed it, not all your articles have the same “brilliance”.

I recently read an interesting article about it ( How to write a post in 20 minutes ) in a blog I just discovered and whose author is Víctor Campuzano , on how to manage to meet and write every day without dying in the attempt from his own experience. Do not forget to take a look.

You organize yourself as you organize, and if the time comes when you ask yourself if it is worth it (the principles are hard), always keep your goal very well in mind: What do you want to achieve with your blog? If the goal is worth it, the blog also, take care of it.