Digital disruption is the name given to the process of optimizing certain functions through technologies that make them accessible to a larger audience. The YouTube is a popular example of disruption as it enables anyone with a camera publish your video to everyone.
By the time the site appeared, studios ironizavam its possible threat and truly believed that no one would watch low quality videos. Well, as we can see, they were mistaken. Today, there are successful channels on YouTube that earn fame and a lot of money.
As occurred in this example, many other niche markets have been hit by the invasion of digital resources. At first they appear as an alternative with lower quality, however, like any resource, are always improving, to the fact threaten former leaders of their respective industries.
To prove this, we will highlight other examples of digital transformation affecting different areas . Check out!
Let’s start with the example of the company Netflix , which was able to reshape a market, helping to end the career of video stores.
If a person paid before 5-9 reais to rent a movie today for less than 20 reais a month she has access to hundreds of them indefinitely. In April 2015, the company was already worth about 32 billion dollars , more than the audience of leading broadcaster in the United States, CBS.
The impact that digital technologies bring to the market and its effects on people’s lives have made many leaders think of digital strategies, changing the structure of its business and breaking down barriers that prevent them from expanding the potential of their resources. This is the digital transformation .
In the coming years, experts argue that the major technological innovations will be in the digital economy , as in the case of mobile payment systems. The ATM network Sibs already offers the proposal MB Way, compatible with 14 banks cards, whose services range from shopping to transfer the smartphone or tablet.
In May 2017, the Portuguese site PUBLIC announced that the company is looking for an investor to complement the strategies of Sibs before the challenge of digital evolution.
In the branch of insurance companies, startups appear to focus on the most appropriate customer and technologies by offering better experiences . The insurance industry is one of the cases where little has evolved and with it, a lot needs to improve.
Therefore, the threat of more compatible services to customer needs and accessible to a wider audience is real and already happening.
In the communication sector, financial transactions and insurance, the future tends to be increasingly digitized. In business, for example, the replacement of bank branches by digital bank is already a reality, and with it, there are already investments in this direction .
Overall, this trend has the main feature of dematerialisation , which brings benefits such as reducing resources and costs to businesses and reducing the amount of services to consumers. Mobility and flexibility are two other features that come with digital disruption.
Of course, the future of each area will depend on innovative leaders, as well as the ability to adhere to traditional brands digital resources and adapt their business according to these models.
A business newspaper article site , Portugal, points to the five pillars of modern business experience as the five forces of digital disruption. See the table below!
From these data, it becomes easier to understand that the digital disruption is not only a trend, but a revolution in the way of doing business, whatever the area of activity.
So while it is necessary to run after this update, hope is created also for a more receptive market, able to accept new ideas , even if they are smaller and less capitalized business.
Article written by James Magnus, founder of the portal TransformacaoDigital.com , project aiming to encourage, assist and educate the market about the topic Digital Transformation in partnership with influencers and national and international companies. In addition, it is a partner and CMO of Clint, Brazil ‘s leader in your niche of expertise, and investor startups Advbox, Start Doing and Kuak.