Improving the user experience on your event site

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If you want to improve the user experience on your site, we have started well! With the ever-busy schedule, the event organizer is hard to have time to worry about such detail. But, mistake-who thinks that this is just a detail.

Whether for disclosure of information or ticket sales , optimize your user experience is critical to generate even more subscribers and gain audience.

As well as professional events, perform very complex tasks in a short period of time is inherent in their profession. So to help you in this challenge, we separate some tips to improve the user experience on the site of your event. Check it out now!

Optimize your images

Images are very important not only on the site of your event, but in general sites. We must be aware of the quality of the images that will be available, and of course, optimize what is behind it: the alt text .

And what it is? The alt text is the alternative text of the image, ie a text that appears if your image fails to fully charge to the user, whatever the reason. Although many event planners ignore their existence, you should not ignore it.

Seek always describe exactly what the image depicts and if you can, put keywords that make sense to her. This is important not only to improve the search for your site, but to optimize the usability of your participant, allowing accessibility also for people with special needs.

Let the clear information

The participant is already on the site, that is, he wants to know of your event. Therefore, any kind of relevant information should be passed. The demand should be intuitive and easy, but he will give up and probably will not return to your site.

More than inform the basics like event name, date and place. You must make clear for example, how the participant can purchase ticket. So CTAs in strategic site locations for ticket sales should be very well thought out.

ATTENTION! Be responsive and mobile-friendly!

You know what is a responsive site? U m responsive website is one that fits all mobile devices, regardless of screen size.

If this is not yet a priority, it should be. Even the Google penalizes sites that have not been optimized for mobile , that is, if you are not thinking about the user experience on all devices: it’s time to start!

Low speed? No way!

One of the worst experiences that a user may have to navigate a site, no doubt, is the expected load. Nowadays, people are accustomed to many things happening at the same time and if something is expected, it is natural to give up or get angry.

Research confirms that if a site is slow and takes 2 seconds or longer to load, 64% of users give up and go look for another site that loads faster. In addition, 79% of visitors drop out again to buy the site and leave the buying process.

That is, if the site of your event is thought to disclosure and ticket sales, this could become your worst nightmare! So beware!

ERROR 404?

You may have come across the 404 at some site, but you know what it means? The 404 is a code that indicates that your user could communicate with the server of your website, but the server did not find content that has been requested or the page no longer exists. Participants click a link and not find what you want is frustrating, but you can reduce this frustration by finding possible errors on your site. 

Even this seemingly frequent and common in our day to day, it is a point to pay close attention. While you try to reduce the maximum error on the site of your event, is hardly free of them. But wait, you can customize the page 404 of your event and put something important in it, reducing that frustration.

Do not forget the blanks

Not everyone knows, but the blanks are critical on the site of your event. Its biggest advantage, no doubt, is to help separate and define the topics and issues on the site layout.

The whole area without information or images are in the blanks. Their importance is undeniable. But it does not necessarily mean that it should be white, just should not contain images or text, or graphics.

But after all, what are the blanks? Also called negative spaces, with them, you can: prioritize content, optimize information and improve readability.


Now that you’ve noted our tips to improve the user experience on your site, stay on top of new developments in the events market. And if you’re looking for ways to improve their dissemination strategy on the web, optimizing the performance of SEO and conversion rate of visitors to subscribers, know the Promote !

* This article was written by mobLee.