How to write well and create irresistible content?

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If you are a digital entrepreneur, knows the importance of creating compelling content to attract their audience.

But what can happen is that not always know how to write well, and this makes many people give up trying to create good content or even believe that it is necessary to hire someone for this role.

Of course you can always hire a fixed person for that task or a freelancer to write content for your business. The big problem is that many digital entrepreneurs who are starting now can not invest a lot in the beginning, and hire someone for this task implies spending often beyond planned.

So if you are an expert in your area, why not try to create your own texts? After all, you have a lot of knowledge about your niche.

We know that writing is not the strongest of all people, but know that you can create good content, you just need to start putting the hands-on and practice.

To help you in this task that at first it may seem complicated, separated 20 tips that teach you how to write well. In this post you will learn:

  1. Think about whom you write
  2. Understand your communication channel
  3. Set your content
  4. Write something that is memorable, enjoyable and interesting
  5. Impact the reader from the beginning of the text
  6. and structure your text
  7. Divide your text into topics
  8. Divide the threads in subtopics
  9. Create lists
  10. exemplifying
  11. Be succinct
  12. Avoid questions
  13. Interact with the reader
  14. Create a scannable text
  15. Use connective
  16. Avoid repetition of words
  17. Write with proper grammar
  18. Do not highlight all the parts of your text
  19. Do not overdo the links
  20. Do not forget the call to action

1. Think about whom you write

It’s often said that you need to always think about your audience before applying any strategy in your business. At time of writing, this would be no different.

You must be tired of knowing that the persona is a representation of your ideal client. So, nothing better than to take it into consideration when you are creating your content.

This should be done because, when you think for whom you write, you get not only tailor the content to this audience, but also the language, which will facilitate communication between the audience and your brand.

There is no way to write well if you do not clear who is your reader.

And even if he is not your customer, it’s likely that people who have access to their content are those that, in some way, show interest in what you are talking about. That is why the profile of your readers certainly will hit with his persona.

So, spend time researching and mapping out this profile so that everything you write is to be well directed to the persona of your business.

(You still do not know how to map your audience? Check out our post with the step by step to create your persona .)

2. Understand your communication channel

How to write well without knowing where their content is available?

It may seem cliché, but set in advance how your content will be delivered to your audience is key to your texts have the expected impact.

It is even possible to write a text that will be available on a blog, sent as rich material or made available in an e-book, for example. We even have a post here on the blog that teaches you how to turn a post into an ebook .

However, you will notice that even if the theme is the same, the way to approach the subject in each of these communication channels is different.

Imagine writing a text to your blog and put it in its entirety in a publication of Facebook?

That would not be very suitable, after all, the text for the blog is something deeper and more long, while Facebook’s publications are shorter. Of course you can make a post on your blog text in your social networks, but it certainly will not have the same text your post.

Therefore, to write well, always keep in mind the communication channel in which you provide your content to adapt it to the reality and needs of each channel.

3. Set your content

You can have multiple specialties, but at time of writing, clearly defines its content.

Even if your business address a range of issues, you do not need to talk about all of them at once. Even because if you do, you are without subjects to write at some point.

So our third tip to help you understand how to write well is: choose a central theme and sub-themes related to think of it that can be exploited.

After doing this, select only one of these sub-themes and develop the most you get it, without necessarily putting in another discussion topic.

This way, you get to have a clear focus on your text, which will address as much as possible of the subject on which you choose to write.

4. Write something that is memorable, enjoyable and interesting

There is no point writing a text that is structurally good if it is not memorable, enjoyable and interesting. This is because if people are not interested in reading your text, there is no sense to create this kind of content.

We are not saying here that to write well you have to create something extraordinary as the authors of their favorite books. Of course, if you have this gift, it will be even easier to follow this tip, but if this is not your case, you may think as follows:


  • Memorable: The subject that my text addresses is something that will make people remember him? That is, a subject sought by readers?
  • Nice: I write in a clear, objective, and anyone interested in the subject about which I speak can understand all my text?
  • Interesting: My text only repeats what everyone already know or I speak of something new, different and that arouses the reader’s curiosity?


Even if your business is on a topic much discussed today, you can always write better than what your audience already has access.

Then, make a competition research , see what is being done in your market and try to do a different approach to your niche, always seeking to plug the gaps left by your competitors.

5. Impact the reader from the beginning of the text

A good text is that generates impact since its inception, and when we talk about this we primarily mean the title.

You need to call the reader’s attention as soon as he see your text. So a tip on how to write well is to start the text with a question or answer a question of your audience.

Let’s take this same post as an example:

You saw that, as its title suggests , the reader already impactamos because we started with a question of a doubt that you can even have. When reading the question How to write well and create compelling content? we can get your attention because you know, from the beginning, that this text will bring answers to this question.

Another way to do this would now begin this text answering the main question. We assume here that you want to learn some techniques to write well. So another title we could give it 20 tips for you to learn to write well .

Also, use the introduction of its text to also impact. Take a short introduction, but to give the reader a clear idea of ​​what will be discussed in the text. This will cause it to be interested in reading the entire contents.

6. Structure and your text

All text should be structured before beginning to be written.

In our tip 3, we talk to choose a topic and, within it, to elect subtopics on which you could talk. This is already the beginning of the structuring of its content.

After that, basically, the next steps to get your text structure are:

  • Search on the chosen topic;
  • Choose a keyword;
  • Check that the chosen keyword has a high demand (for this, use tools such as Google Keyword Planner );
  • Divide the text into introduction, development and conclusion;
  • Create an outline for your text (this is where you put all the ideas on which you want to write, trying to create a hierarchical order according to each topic text).

If you create a structure for your text before writing it, you realize that it will be much easier to develop the topics chosen subject from their outline.

7. Divide your text into topics

Once you have defined the structure of your text, you can now think about the subject on which write on topics. This is especially important for texts to be made available on the internet.

Unlike the history books as novels and adventures, linked online content should not be very extensive chapters.

Even if you write on the same subject, it is important to divide it into threads with captions that give an overview of what will be discussed in that topic. This is important because many users, before reading the entire text, pass only the eyes scanning the content (we’ll talk about later in this post).

So a way to draw the attention of readers is showing to the topics throughout the development of your text, on which address every part of your content.

8. Divide the topics subtopics

Still thinking about the readability for users, whenever you find it possible and necessary, make subtopics within the topics of their texts.

This can help you to highlight issues that you think very relevant to your audience and who are included on a topic about which you speak.

Let’s give you an example for clarity:

Suppose you want to write an ebook about violins. You want to explain everything in detail about this instrument and also give tips to hear music, where to study violin, among many other topics.

You can then divide your ebook as follows:

Title: Complete guide on violins

Topic: How a violin

Subtopics: 1. pegs; 2. The tuner; 3. The strings; 4. The easel; 5. The standard; 6. The arc.

You would realize how easy for the reader of this ebook to find exactly what he is looking for without necessarily read the entire text?

(Be sure to read our post that teaches how to create an ebook from planning to execution.)

9. Create lists

Create a list in the text is a great way to draw the attention of readers, especially when you’re doing a walkthrough or trying to indicate something that users need to follow in that order.

Your lists can be numeric or just off (using bullets to mark each list item).

The important thing is to know the right time to use them and not ignore this feature which is very interesting for those who want to create great content for your audience.

That’s because the lists help readers better understand the steps that should be carried out and can even make that part of the text is in memory of those who read it.

10. Demonstrate

Our tip number 10 how to write well is, exemplifies where necessary and possible, especially if your text is too technical.

It is very important, as we have said, to create a clear content and that leaves no doubt to your reader. So if you realize that there is a subject in your text that needs to be clearer, feel free to exemplify.

You can use examples from their own business or make assumptions. Regardless of sample type you use, of course, it will help your audience to fully understand the information that you want to spend.

11. Be succinct

Be succinct does not mean that you should write little, but you can and should create paragraphs and short sentences. This rule is even more important when your content is available on the Internet.

Remember we talked about in Tip 7 about creating topics for your content to be easily scanned by the reader?

The logic here is the same: when you write short paragraphs, makes the reader has the feeling that your content is nice and easy to read.

Already short sentences help in time of the reader acquire the knowledge that you are going in your text. This is because long sentences need a bigger reason for them to be better understood as short sentences are very direct and objective.

12. Avoid questions

Your text must be as clear as possible to avoid objections and doubts of those who are reading.

If you have a defined persona and know the language it uses is more conversational, avoid writing flowery way. That hinder communication and will cause people do not read their texts.

Knowing how to write well is also able to transmit their knowledge in a simple and objective way.

13. Interact with the reader

We’ve talked here for you to start your text with a question or at least answering a question of your audience. But beyond that, another way to get and keep the attention of readers is interacting with them throughout the text.

Ask questions and give the answers during the development of its contents. If possible, write as if you were talking face to face with the reader (but always with a proper written language).

This is a way to bring the reader to your text as it will feel comfortable and part of what you are writing.

14. Create a scannable text

Now we arrived in to announce some tips there back: the escaneabilidade text .

Having a scannable text means writing so that even if one does not read all its contents, she has an idea of ​​what you will speak only through the look in your text.

That’s why topics, subtopics and lists are so important because they highlight the key parts of a content.

The golden tip here is you think of the letter F. We will explain it to you better.

Think of your text as this letter. At first, you can write more, after all, the reader is beginning to read, so he can still pay close attention, even if the paragraphs and sentences are greater.

But with the development of reading, some people end up giving up to get to the end. So it is possible that they only read the topics and some key phrases for each topic.

So the middle to end of the text, try decreasing a little more information so that the reader does not get to the end of your content so do not miss important information.

This is also good for those who read the entire text, because it may be that the person is already tired at the end. So, to put key information at the beginning of your text, you help all your readers.

15. Use connective

You’ve heard about connective?

Yes, we are coming here in a grammatical area of ​​our language.

However, unlike what you may think, the connective are not as complex as you learned in school. Including, it is likely that you use them more than you think.

Words like so, so, so, that way, after all , are called connective because they connect the ideas in a text.

So if you want to learn how to write well, it is essential to know at least the connective most used in Portuguese so that the development of your text is fluid and especially for your paragraphs and sentences are always intertwined.

How to write well - connective table used more

16. Avoid repetition of words

Knowing how to write well is essential for those who want to create content and write well to have a well-written text.

This phrase was strange and repetitive, is not it?

Now imagine if you had to read an entire content so that constantly repeats the words. It would be tiring to finish a text like that, do not you think?

When writing your content, is always attentive to the words you use to not repeat them all the time. This is very common to happen when we write about a technical subject which requires more detailed explanations.

To avoid repetition, use more pronouns in their texts to resume under the above sentence.

This task may seem a little complicated at first, but as you practice writing, notice that it will become more automated and you will have many problems to avoid the repeated terms. As we have said here, write well is a matter of practice.

17. Write with proper grammar

We know that the Internet makes room for many types of writing, and it has been even a concern by some teachers who feared that the internet writing took the place of grammar.

But as you’ve probably noticed, it is not because we are constantly connected to forget how to talk in person and write on paper.

Of course some typing vices may end up happening. That’s why you should always be aware of the grammar of their texts.

Avoid too much use the gerund, is not redundant, check spelling and typing errors and avoid abbreviations of words commonly used on the Internet.

Even if your content is digitally linked, it is always important to write with the right to written Portuguese.

18. Do not highlight all of your text

You may have seen many online texts with words in bold, italic and underlined.

These tools are great to highlight important parts of their content and, if well used, can help the reader understand what is most interesting in their texts.

But the big problem is that for a long time, people believed that highlight key words in a text would help this content rankear better in search engines. This was really one of the good SEO practices , but we know that, currently, this is not recommended as most.

Content producers began to highlight both the words in their texts that ended up not making sense anymore, since it did not help in the reader’s experience.

Of course you can and even should highlight some terms, but be careful not to overdo it.

19. Do not overdo the links

As well as highlights along the text, linking to other strategic content that you’ve written is also widely used for online texts.

But the big problem is that people end up putting too many links over the texts, which makes the reading is not fluid, particularly if the reader open any links you place.

That’s why if you want to know how to write well, should choose strategic links and are really useful for the user. Place the links only in words that you know your persona will have questions and need help to better understand the subject matter.

20. Do not forget the call to action

The call to action is critical to any text, aiming to make a person better understand your business. This is because the CTA that will take the user to do some action after reading your content.

So when you make a text, never forget to put the call to action in your conclusion.

But be careful with the type of CTA you place. It should always be clear, after all, you want to lead the reader to an action, and not confuse you. So, put only one call to action for text so that users know exactly what they should do.


You did not think it would end this post with only 20 tips, is not it?

Our bonus tip to help you understand how best to write: review all its contents .

Whenever you finish writing a text, review it to make sure that you wrote everything that was planned. In addition, this review will also help you to understand if you have repeated many words, used the appropriate connective and has a term with typo.

However, the tip does not end here.

Something very important is you take a longer time between the writing and text revision. This is because if you revise your text shortly after writing it, it is likely that your reading is vitiated, as you just read the content while writing. Therefore, we recommend that you leave to revise a day after writing the text.

Another option is you ask a friend or family member to read your text and tell you if it finds something that can be improved. This will help you because you will have to read someone who did not write the text, since it was you who created all of the content, it may be that it is very clear to you and therefore you does not see improvements that can be made.

The important thing is to never let you review all of your content.

Do you like these tips and believes he is ready to write about what you know best, but still do not know how to start?

Meet the Challenge 30 Days , a completely free course and online teaching you to create your own ebook from scratch and market it on the internet in just one month.