Write on your blog is a very important element in strategies content marketing . It is through it that you generate relevant content and involves your audience around your brand. So it is crucial to know how to write the entire contents.
However, guidelines and great knowledge of the Portuguese language does not make someone an excellent writer. Some techniques are required for their texts become increasingly assertive to your audience.
So here comes a major challenge: how to write in your blog as well?
In this post, we’ll help you understand the main points you need to think when creating content for your blog.
Are you prepared for a journey into the world of the construction of texts for the web?
So, come on!
Good ideas for the wrong people are just unimportant matters.
The main when you write in your blog is to have a complete content delivered on time and to interested people. Ie, create texts that have a purpose, content and context.
No use you research and write a full post if it is not read by people who want to know more about that subject.
And how do you know who is interested?
Define your persona !
Understand the problems of their potential readers and put yourself in their place. By doing this, you can write to your blog with real goals.
If you already have a well-defined persona, this is the ideal time to research keywords.
Use terms related to the niche of your blog and you are always in demand. For this you can use tools like Google Keyword Planner and Keyword Tool . They show terms related to what you’re searching and indicate the average volume of Google search for that word.
In general, you will work with two types of keywords: head tail and long tail.
Remember to choose keywords based on the topics that your persona is trying to learn more. But avoid writing the same word repeatedly.
Early in the creation and use of Google, in the 1990s, the research results were given in accordance with the exact keyword. Search engines could not analyze semantically. That is, they did not understand that words of the same semantic field spoke of a single subject.
The analysis to put texts as finishers Google was made only by syntax. This means that the texts that repeated the keyword several times were shown at the top of the first page of search engines.
Realizing this failure, the owners of sites and blogs studying SEO techniques began writing the same term repeatedly throughout the text. This made the texts stay well placed as search engine results. So the search engines realized that it was necessary to ensure that the best positions were occupied by repetitive texts.
So, over the years, the algorithms that calculate the percentage of times a word appears in the text have been enhanced. By 2007, it was no longer taken into account the amount of repeated keywords to well to rank text. The important thing now is the relevance of the subject and words in the text related to that content.
Some of the algorithm updates are Panda, Penguin and Humming bird. They are responsible for the title relate to the text of the rest. So if you write about “How to make a birthday party,” the algorithms look for synonyms and words of the same semantic field, for example “balloons”, “party room”, “decoration”. Then, using similar terms and the same semantic area can avoid keyword stuffing (unnecessary repetition of words).
So search bots identify texts that use much the same keyword. They are penalized and no longer appear as finishers in Google.
Now, search engines try to understand the intention of the search each subject. Thus, the results shown are the most useful and related to the keyword.
So the texts most valued in the searches are those that allow a good user experience. So the content is very important. Writing in his blog, your texts need to be educational and complete for users.
Also, repeat causes the text to be tiring. Readers may fail to read to the end because of it.
It may sound easy, but having good ideas is more than just think of subjects you know.
Write on your blog is a way to educate readers. Therefore, you need relevant content.
Of course, whenever you think of a subject, it is important to note your idea. But after that, you need to consider whether it might be useful to the blog.
“And her imagination, like the storks an illustrious traveler saw desferirem flight from Ilisso to African ribas, notwithstanding the ruins and times, – the imagination that lady also flew over the present wreckage to the ribas of Africa youth … “(Machado de Assis, the Posthumous Memoirs of Bras Cubas )
It was easy to understand all the words of Machado de Assis?
When the writing is very far-fetched, the understanding of the text is not complete.
Words difficult to understand, little used and that are not according to the vocabulary of his persona are not recommended.
Your post aims to solve possible problems of blog readers. So be clear and presents the information in an easy way for them to be consumed.
The title is the first contact of the player with your post. He guides and content is what attracts visitors to your site. Especially if you are competing with other content on the first page of search engines like Google.
So the title needs to be well suited to the theme. This is where you will make a summary of all content developed in the text.
A great title needs:
In addition, you can:
Do not forget: the title is what makes people read your text to get to your promise. Develop your content thinking about it.
The communication channel between you and the reader is the internet. So you need to think of texts that work here!
Generally, people look for quick and dynamic readings. So it is important that you build paragraphs and short sentences.
Write on your blog is different essays for school. You do not need an article or text to pass the entrance exam. The grammar rules are still important, but the text format is different.
Calm your heart, take a deep breath and think about whether your post is even ideal for a blog.
And believe me: make short paragraphs makes people read with much pleasure and agility.
You can also use some tricks as:
These points help improve escaneabilidade of your text. This means that the reader will look at the post and understand it at once.
But do not think that making smaller phrases means writing less. You need to make a complete material and show everything you know about the subject. Have content that answers all the questions that your title suggests is a very positive factor.
Depending on your market segment, it is likely that already exist content about the same issues you want to tackle.
Do not be scared!
Search for your keyword on Google (in an anonymous tab) and investigate the top three for that term. Your goal now is to write to your blog a more complete text and interesting than its competitors.
Interactive elements create a good experience for your persona and help educate her more. So, add images, videos and infographics. When necessary, insert hyperlinks in your text to other posts from your blog, and why not, external sites and blogs. The intention is that the reader has the richest collection of information regarding the discussed topic.
After these 7 tips, you can now write to your blog a complete content!
So now it’s time to promote your material.
Disseminate post on your social networks and show the reason for people to read your text. Be creative and share what you did.
Keep in mind that not all people read posts via computer. So, think of the user experience.
Before you distribute your content, remember to adapt it for different devices. This will extend the range of your material.
For this, you need to think of responsive sites. This means create a blog that automatically fits into any device (computer, tablet, mobile, etc.). This type of site changes the layout and appearance of your text elements according to the size of each screen used by the reader.
WordPress is a good option to create a blog. You can find responsive layouts for WordPress now ready for use. And so to finalize the creation of the blog, you can make a mobile compatibility testing that Google itself offers.
You’ve heard the expression above?
It concerns a particular discovery that makes one save in a given situation. Basically, it’s when you change level, gets out in front of people who do the same thing as you.
The “cat leap” to write in your blog regarding its content.
When you develop your ideas, you can think of two types of content: timely and perennial.
Is that subject linked to a specific moment in time. As an example, the daily news and seasonal content .
This type of information is very useful to write to your blog. However, the traffic in your post is just for one season. You will have access peaks, but the text may be obsolete later.
The subjects chosen here have limited life. Examples are tutorials, forms of entertainment and specific settings.
With this information, you earn visits to your blog. Your posts will be helpful at all times.
So, think of the traffic you want the blog to decide the type of content that will develop.
You are now ready to start writing on your blog? Leave your comment about your tips or questions on this subject.