“What do you write an article 100% thinking about SEO ? That ended a long time ago! Google is now searching only of well – written articles that meet the user search reason. “
Well, I can not say that this statement is 100% wrong. The evolution of Google’s algorithm is every day by following this path: approaching increasingly the human perspective of a website.
However, despite this progress continuously and every day to improve more, currently the ways that Google uses to evaluate the content of a page are still accurate, and not abstract, like the human sense of satisfaction, so passive manipulation (in the good sense of the word).
Although, in the construction of content, there is a side to think about the user and the side to think of Google, has never been necessary to choose only one of them. Quite the opposite. Today, very well written article thinking of SEO needs to be necessarily very well written thinking about the user. The time to optimize an article enough boldfacing some keywords and add the meta tag keywords is over.
Before entering the subject of the post itself, it is important to remember that the content of a page is just one of Google rankeamento factors. In other words, we will not pass this article a recipe for you to stay first with your post, but some tips practices that Google frowns on and tends to value when evaluating a page. This being understood, let the tips!
If you are writing an article intended to appear in the organic results of Google, you need to keep in mind one thing: a good article in the SEO context always begins by the keyword of choice. This is the most important part of an article, as this will lead not only their writing but also the optimization of some tags that we’ll talk later on.
Even knowing this information, some people have great difficulty in choosing a keyword focus of a text, not knowing what to evaluate when that choice. If you identify with this situation, the following paragraph is for you.
As SEO is not a booklet of rules that everyone should follow, each SEO professional has its way of choosing the ideal keyword to work. After four years working in the area, the method I advocate for the ideal keyword choice works by analyzing four dimensions of a keyword. I believe that to be able to say whether or not I should work with a keyword I need to know it under:
Knowing the keyword in these four dimensions, you become eligible to choose keyword focus of your article. The characteristics of the keywords analyzed that you should prioritize will depend heavily on your goals. However, I will describe here the keyword profile that I consider ideal to work in an article.
Having a good store in a deserted neighborhood street may not be very cost effective, as it would be the first place of Google for a keyword with very little search volume.
For this reason, aim for keywords that have a high search volume is quite interesting to create an article.
The SEO coin is TIME. If you want to place an article with a keyword that is very busy and played probably the effort needs to be invested will be much higher.
It does not mean that we should not work with difficult keywords to position, but we must take this into consideration when choosing the keyword article focus, asking the question, I have time and energy necessary to position the item for that keyword?
Recent studies show that about 70% of clicks on Google results are distributed only between 6/1 Google positions. This means to be positioned close to these placements may be an opportunity, since with less effort than normal is possible to climb positions and enter that area of higher volume of clicks.
The analysis of this parameter when choosing a keyword focus of your article will work as follows: to the keyword in question you are already positioned near these first 6 positions, in most cases it is more advantageous to optimize the page that is already positioned instead of creating an article from scratch. But always worth analysis.
This dimension has a very strong correlation with the concept of short tail keywords and keyword long tail . Keywords funnel fund would be those who bring an intention to purchase more than usual. They are usually long tail.
To become more clear interpretation of this dimension, we put an example in the context of a dental clinic:
The analysis of this dimension is more subjective than the others mentioned here, since the choice will depend on the type of targeting you want to have with your SEO work.
If you choose the keyword focus of your article, taking into account the four dimensions mentioned here, you’re halfway there!
There are some gift tags on blog pages that should be taken into consideration when making a well thought out article on SEO.
The previous choice of keyword focus of the article is essential for the optimization of these tags, since all we will mention here are optimizable through the chosen keyword.
A study by Backlinko in 2016 covered nearly 1 million pages of results and searched for correlations among the top results.
One of the correlations was about the meta title. The study found that, although the correlation is not as strong as everyone always said, yes there is a relationship between being first to have the meta title tag the exact keyword.
Thus, the tip is: always use the keyword focus of the article in the title tag.
In 2009, Google announced that neither the meta description and meta keywords or to contribute more as rankeamento factor. While this information, optimization of meta description is being mentioned in that post for two reasons.
Google encourages the hierarchical organization of a page through the heading tags. They are “h1”, “h2”, “h3” … “h6”. In his article, these tags typically serve as title, subtitle, caption etc. subtitle It is the “h1” referring to the title, “h2” to the subtitle and so on.
The importance of using the article focus keyword in heading tags is proportional to the importance of each heading or subheading concerned.
In the heading “h1” tag, for example, the keyword usage is non-negotiable and is always recommended to use.
Already in the other heading tags do not need to contain all of the keyword, after all it would be neither friendly to the user. Still, whenever you find the opportunity to use the keyword in one of these heading tags, so that does not seem forced and useful, it is recommended.
This tip is related more to the creation of the article content itself. A few years ago a question wandered between the heads of all persons dealing with content production and were intended to rank well on Google.
The question was: How often should I use the keyword in my content? And good … The answer used to vary greatly. It was then that began to emerge a new recommendation agreed by all: the ideal amount of keyword text is 2%. That is, for every 100 words, 2 should be the keyword focus of the article. Despite being a somewhat unfounded number, the rule took and ended up working well for everyone, including me, so this is one of the recommendations in this article.
However, 2% should not be taken literally, causing you to modify your text at all costs to hit that target. They serve only for you to have a parameter and it helps you make better use writing thinking about SEO.
If you are interested in this tip, I recommend you check out this calculator to keyword density made by Master Agency.
Make you spend as much time as possible on your site is a great sign for Google. Closely related to the Bounce Rate, the time spent on the site can mean a good user experience. Have internal links in your article pointing to other related Articles can encourage such behavior.
If that were not enough, doing internal linking you’re also making it easier for Google to navigate through your site, you navigate through links.
The practice also influences the distribution of link juice for your site.
The same study Backlinko I quoted in this article reveals that most of the sites were first contained at least one image.
Below the graph displayed in the study:
There is no evidence that having image on a page is a plus point for Google, but by analyzing on their own if the image would impact or not in position, an argument can now be valid: have an image in the article makes the text more friendly and can possibly hold one more difficult to win user, which in other circumstances possibly abandon the page, Bounce Rate inflating the URL. Not to mention that the image gives another opportunity to use the keyword focus (alt text, image name, etc.).
Check out the list here
Lately much has been said about the text size. The truth is that, like many other “good practices” of SEO, this has no evidence that it is real. Still, depending on your perspective, it may make a lot of sense, after all text that has many words tends to:
In addition, the study also identified Backlinko an interesting pattern in the first Google results: the average number of words of the pages that were first were 1890. Check out the chart below about:
The tip that remains is: always addresses the issues in your articles quite completely!
That is, if the content is already complete and the size he got was less than a thousand words, it makes no sense “filling sausage” so that it is bigger.
The same works in reverse: if the content is less than a thousand words, but could be addressed more fully, do it.
Bounce Rate is the rate of visitors who come to your page and leave within seconds. Again based on the study of Backlinko, sites that have low Bounce Rate generally perform better in Google. Check out the chart below, which shows that:
There are some ways to improve this rate:
Make the user click on your result is only a small percentage of your effort. If the user enters and then exits then it is worse than having not clicked.
So do not promise the snippet (the Google results) something that your article does not deliver. Compose a meta title tag consistent with your post. The same goes for meta description.
Caprice in content, especially in the introduction . The user must feel urged to read your content. Images, videos, infographics can always help in these situations. Make an article that answers user questions.
Not all content needs to be written considering a sought keyword. There are many subjects that people do not seek and which are of utmost importance to them.
A clear example is this article you are reading. There is now a large volume of Google search for keywords like “how to write a good article on SEO”, “writing for SEO” etc.
But there are even no search is content that has the potential to help many people and I hope even if you are one of them.