If you’ve been writing blogposts for a while, maybe you’ve reached a point where you’re looking for other ways to tell your story or share your ideas.
If you have not tried other content formats, beyond the publishing house, starting a podcast is an excellent alternative.
A podcast is a radio program on-demand, usually driven by one or more persons.
You can be focused on the personality and opinion podcaster or focus on a topic, or both. Being prerecorded, your audience can listen wherever and whenever you want.
The content in audio format is being implemented very creative ways in content marketing plans of the most prestigious brands such as Slack ( ( The Growth Show ).
Compared to other popular content formats (such as video or blogposts), implement a series of podcast as a tactic within your content marketing strategy offers a number of advantages, which way to enumerate:
Let us pause a second in the statistics. According to a report from Edison Research :
“There are 30 million active blogs on the Internet, but only 200,000 active podcasts”. – Rob Walch
only 10% of manufacturers are implementing podcasts within your content strategy.
To introduce a format less collapsed content , there are greater chances of reaching your audience more easily and without much noise.
Even to position yourself in podcast directories like iTunes (as discussed below) will have a prominent place in less conventional engine search for brands place, but widely used by users.
Create a podcast can improve your conversion rate and sales. Some case studies found that the audio itself has managed to increase the conversion rate to 10.4% . Even if you succeed with your podcast, you can offer alternative ways to generate revenue for your brand.
With a podcast, you can share information with your audience and position yourself as an expert in your industry. For example, you can generate interviews with leaders and experts from your industry around topics of great value . Even, you will generate more confidence with them if you talk to them, instead of just exchanging mails.
This will improve your reputation, you apart from the competition, will motivate your potential customers to seek more information about you and will grasp the attention of new talents (or press).
It allows you to build a deeper connection with your audience.
Hear someone’s voice will always generate more closeness to see his words through a screen.
With that kind of connection, you can earn your trust and grab their attention in less time than it would take you read a post.
In terms of content brand, a blogpost of 1500/2000 words in length and worth reading probably will capture your attention for 5 or 10 minutes.
However, if longer, probably you will not end up , or you limitarías to scan. A podcast can be heard by at least 30 minutes without your audience is distracted by something else.
In addition, your audience can take you wherever you go, without disrupting your tasks.
Unlike other content formats, which demand our attention, podcasts can be consumed while performing other activities simultaneously.
And you know what’s best? To start a podcast requires less time, effort and money than you imagine . Then I’ll tell you everything you need to create a podcast cycle for your brand.
Many will tell you that the first step to starting a podcast is to buy a microphone. ERROR!
Like any tactic in your content marketing strategy, the first step to start doing podcasting is to answer (do) some questions:
In the same way that you plan the content for your blog or your social networks, have a plan for your podcast you will make your routine easier production . In addition, it will help you have a clearer idea of what you need to produce each episode.
This is necessary to define:
So your podcast sound organized and professional:
Many related to this issue blogposts recommend you invest in good microphones, curtain opening and closing of each episode, rights song that curtain … And the list goes on.
With this I do not mean that these elements are not important (on the contrary, contribute to a quality podcast), but, at least initially, you can do without them.
Instead, I recommend investing just enough to create a minimum viable podcast with the items you have in your home or office ( as in Art Attack, but really ) and testees the reaction of your audience.
From there, you can make some adjustments and start investing in microphones USB a / designer / a logo for your podcast or an / a speaker / a for the podcast intro.
When recording your podcast, you can follow this simple recipe:
A couple of tips:
Once you’ve finished recording, edit and post-produce your podcast, you can upload in different directories . Some of the best known sites are:
Podcasting is not difficult. The difficult thing is to make people listen. – Marc Maron
To make your podcast be heard, you need to promote it in the same way that you promocionarías a piece of visual or written content.
A creative way to promote a podcast is showing a small preview in multimedia format, redirecting to the site to listen to the full audio.
And I do not mean measure to write down infinite numbers just for the sake of art completing an Excel spreadsheet.
To measure the effectiveness of your podcast I mean that first you wonder what the goal you want to achieve with your podcast , and from it choose no more than three metrics to help you determine if you achieved that goal.
Some metrics that you can use:
Even, you can:
Podcasting is an excellent alternative to innovate in creating branded content to reach a lot of potential listeners.
If you take the time to plan and prepare each episode, if you invest in sound quality, especially if you possess a good strategy to promote content, you will have in your hands a powerful tool in your arsenal of content marketing.
Have you been useful this post? I invite you to take a look at other items that may interest you: