There is a very serious mistake on common sense. It is when someone says they can not write because it is a vocation, a task that can only be done well by “who was born to write.”
In the next lines you will find that writing is not something that can only be met by a “select group of talented enlightened beings.” No, writing is an intrinsic activity of the human being, a form of communication created more than 5000 years and you probably use every day.
“It’s bad writing you learn to write well.” (Samuel Johnson)
Everyone is an expert in at least one subject. And for that one issue there are thousands – if not millions – of people interested in learning or deepen it. So, yes, you have something to say.
Here at Digital results, we are all encouraged to write about our respective areas. And it has brought incredible effects.
For example, if you work in sales, you can quietly write about how to sell more, win more customers or give Inbound sales tips . If you are a developer, you can talk about the various programming languages that you master or project that you are participating. If you are social media can talk about how to advertise on twitter or how to increase the organic reach on Facebook .
You realize it is very difficult to find a ninja who can speak with the same fluidity and authority over the three issues above (sales, programming and social networking)?
This reinforces what we have covered so far. Each person is unique and has its own skills and individual characteristics. Use them to your advantage to produce content.
“And I learned, with the Greeks, to the Romans, the Jews, the Arabs, with the Eastern and Western, that learning and teaching are one who does not teach not learn, and do not learn who not teaches. “(Charles Kiefer)
it is misleading to think that the writer is only teaching others. Is not true. Who writes is, above all, teaching himself.
After defining the subject you will talk, take the time to learn more. Be curious and enjoy to research more deeply on the subject. Join personal experiences with knowledge of others, case studies, additional information or whatever.
There are plenty of articles on the internet about various topics. If you have not specifically about what you would like to write, at least there is something similar.
Do this research before you start and save links that interested you. You will already take advantage of this pre-written even before its post aired.
By the time you are writing, all content you searched must be fixed more strongly in his mind. Have you had knowledge will certainly be developed.
“History has shown that the most notable winners usually encountered painful obstacles before triumph. They won because they refused to become discouraged by their defeats. “(Bertie Charles Forbes)
One of the biggest fears of the writer is to open the text editor and stay for several minutes with the white screen, watching this intermittent character: |
You are not alone if you feel it. What happens is that in order to circumvent this situation, there are some simple antidotes and easy to apply in his writing vein.
Consider, first, that there is no text ready without draft. Thus, do not feel afraid to put anything (anything at all!) To fill the screen. Write what comes and mind to “take block” without the commitment that this first version is the definitive since it will not be.
The initial is like that, write without haste. Release the ideas or topics and let it flow, everything is in lapping process, and later you can go back to better organize the text and redo what is not appropriate
In particular, I recommend that you organize before even a kind of article script – speak of it in the near topic. You can delete, edit or add more words in the future.
We live typing, so it’s not that hard:
If you still find it difficult, make the following analogy: think you’re talking to a friend at facebook chat or meeting a client for live chat of the company, or commenting on a post in a forum or social network .
Now think about that every time you are doing some of the examples of the above paragraph, you’re effectively writing! We live typing and this is, in fact, a form of communication, writing.
If the screen goes white scaring you, make this simulation. Pretend you’re telling it to a friend. After you organize the style, spelling corrections and all. The important thing, first of all, is drafting.
Parenthesis: Some companies have editors on their blogs. These professionals have the function of assisting people in the production of content, suggest topics, make corrections and editions, among other activities so that the texts gain in quality. This facilitates the process, especially for those just starting out.
Read more about the role of the editor in the blog of your company.
“Amateur sit and wait for inspiration, the rest of us up and starts to work.” (Stephen King)
There are some villains known to all of us that get in the way, and in the development of our activities – and this goes beyond the writing. This troupe, I highlight three (who persecuted me so long):
You have to eliminate them and replace them with three other words: motivation, patience and productivity. There is a widespread phrase in the creative industry, and assigned to several different authors, who says that talent – or genius – requires 1% inspiration and 99% perspiration. For all people who often complain of not being inspired or on a good day, this idea can save their careers. Or lives.
If you happen to not feel willing to produce at a certain time, be patient, get a little chair, drink a water, if you have the availability walk in an open place and then get back to work.
Ventilate the mind is important and everyone needs those times, but after that did not make the “lack of inspiration” a reason to not produce anything. Hammer the keyboard and make the words fill the white screen. They do not take themselves way, however obvious it may seem.
“Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are subjected to this diet have very nice careers. “(Ray Bradbury)
Writing stimulates reading. Reading stimulates the writing. And both activities encourage critical thinking and learning. The benefits of having a time (daily, weekly, fortnightly, monthly … you choose!) To devote to the production of content go far beyond the pageview number. Help you in growing your business while helping yourself.
Moreover, when producing content that is linked to your name, you strengthen your relationship with your customers, suppliers, sponsors, professional colleagues and their audience in general.
When you publish an article on the blog of your company and show it to your customers or your audience, you will enhance your image before them. This content is proof that you have knowledge about a subject and it is worth you being followed or respected.
Write, so in addition to increase your intellectual and argumentative capacity, is a full plate to leverage their clientele.
“The first draft of anything is shit.” (Ernest Hemingway)
We speak in the chapters above about the importance of, first of all, put the ideas in the editor to organize them later. Okay, but how?
It is true that the method varies with each person, and this should be respected. However, there are some hacks, especially if you are starting, which will assist you in producing your text for you:
Thus, it is interesting before drafting the article itself, follow a few steps. I recommend the five below:
1 – Search
What are you going to talk? References which you will use to produce the text? What questions will you respond? What the audience you want to reach?
Ask these questions to you and when define and delimit your topic, search, and read a lot about it. It’s a cue for you to learn more and eventually use this content in your work and in your life.
Also ask for suggestions to your editor, if there is one, and the other people working with you. An additional opinion is always an asset in preparing the content.
2 – Assemble a structure
Every article published online need to have a well-defined framework. In most cases, those who read the Internet first scans all text to try to find something that is of interest to you.
Set subtopics within the article. This detail is crucial for you to organize your ideas and not repeat them in the middle of text.
Read here about how to plan a killer post structure.
3 – Rascunhe
You simply write. After researching on the subject and define the structure, it’s time to make your ideas are turned into text according to what you pre-set. It is less technical and more creative moment of all.
Use the reading of saved links, case studies from other authors, other media platforms references and personal experiences to create a narrative. Write a closely to the reader, as if you were actually telling something to a friend, it is a recommendation.
4 – Review
Probably not, but certainly after the end of the writing you will review the text and find typos, grammar and spelling. It is normal and what this step is present.
If you work alone or in a company that does not have someone who can help you, this task will have to be done by yourself. If you have an editor, as is the case here of Digital results, this step can be done for him.
Check out our post with 8 tips from a managing editor for the blog of your company never have Portuguese errors.
5 – Improve
After the text is written and reviewed it comes time to organize it. The maxim that the first impression is the one that is also applies to a published post. So after the content ready pay close attention to aesthetic issues.
Remember to be careful not to force the issue. There are ‘n’ types of posts to be published. Some require images, others not. Some demand videos, others not. And so on.
Learn more with our 6 tips to make your content more scannable.
As noted above, there are some hacks, methods and benefits that are of great help to assist you in starting the production of content and become an authority in your field of expertise.
Although existing methodologies and techniques, it is worth remembering that the determining factor to make you become a content producer is more than skill or talent, their own will.