Yes, I know. It sounds too good to be true , right?
Surely they will ask, ” A” scientific “way to make the ‘perfect’ article? or … Does such thing as a perfect post?
Even if you have doubts, let me take your skepticism , and tell you that there is a way to make the perfect blog post, and I’ll tell you exactly how , not in an article, but two. I have accumulated many details, data and information, it was necessary to put together this series of articles.
Before starting the “scientific” part, I want quickly to clarify and take the words of my more acidic and appreciated benchmark in social media, Jon Loomer , who says about “content” and something about:
“I’m tired of blame Facebook because nobody gives you like, or share a post. If you do not get likes, not by Facebook, it is because your content is awful, it’s bad (sucks). Face it and stop complaining “
(I could not remember the textual phrase, nor found the paragraph to quote him. This is what I remember more or less, their words)
What I aim with this? All these technical and scientific data that will explain in detail below, can not do magic if your content “sucks” as Loomer says.
1- The perfect headline writing attractive titles and subtitles. Its characteristics, number of words, formulas, readers optimization, SEO, and to be clickable. Creating a meta description that works. Data that will convince you to do your job well.
(No, we’re not talking about the body of Kim Kardashian, Jennifer Lopez nor nor this boy something for girls-.):
2- The perfect length of your content: factors that influence the amount of words. What works best for readers and Google (SEO)?
Paragraph 3- Creating perfect start to catch your reader features, the science of curiosity, formulas, and ideas to apply now.
4- proof writing anxious: the inverted pyramid of journalism.
5- The power of storytelling: the headline attention, but the story holds. Tricks and features of the story, so that your post is Devore from start to finish.
6- design tricks to make your text scannable : number of words per line, text width, blanks, font size, line spacing, and other amazing facts.
7- Images: why use them and some legal aspects you should consider.
8- Virality: techniques so that your content is shared more and more.
9- A check list you need to do so do not forget anything.
“How long users stay on a site before leaving? It is an old question, but the answer is always the same: not much . “
You have only 10 seconds to impress the reader with your value proposition and get to stay longer on your site, for about 15 seconds . During those seconds, “evaluate” your content and decide whether or not value to finally read it completely.
The appointment of the first paragraph, the said Jakob Nielsen , one of the engineers and researchers most recognized in the world , specializing in the behavior of users online and web usability.
People become very skeptical when surfing looking for information, because as you said Nielsen, have suffered countless experiences with content or very poor designs , so behave accordingly to avoid losing more time than necessary.
Nielsen also says about that:
When people have remained in one place for 30 seconds , decrease dramatically the likelihood of abandonment of the page from that time.
In the table below, we can analyze what we said before: the vertical column indicates in percentages, the probability of abandonment of the page, relative to the time spent on it (vertical line) seconds :
Nielsen says people do not read, scanned the text.
This article will help you to your post is as scannable as possible , so they can “read” quickly from start to finish.
The route that the eye makes the “scan” has a pattern shaped like the letter F .
There are various reasons or circumstances under which the p eople surf the web , but most do for an answer . Because the amount of information they can access, it would be impossible to find the perfect answer , so we tend to settle and remain on the site that gave us the solution that made us feel “more satisfied” .
The key: enunciate the answer quickly a good ranking of the issues, and clear writing .
This article will show you precisely, some techniques you write a headline and first paragraph that captivates and satisfies quickly to your reader.
You’re ready? All right. We start now.
“The optimization of headlines is a dangerous game .”
“(…) many publishers the over optimize and manipulate readers to click on stories that are not actually interested in reading … In most cases, it would be much better for readers, if the information to be included in the holder, to do click, only if they are interested in reading the rest of the whole story “
Who said that? The founders of BuzzFeed , one of the publishing platform, the world ‘s largest viral news. Obviously it is a lesson they are learning the creators of the sensational headlines themselves,
The dilemma that you must solve: does the confidence building long – term earnings per clicks or short term?
Maybe you can accomplish both, but the fact is that you need to learn to write great headlines , either to get many clicks, or to attract loyal readers who devour all your content.
Want to know exactly how to do? Keep reading.
Holders should be …
a- Specific: include specific facts and data. Specificity, can also be applied to create a mental image, using names, numbers and descriptions
b- Useful: go straight to the problem you have in mind the reader and you need to solve.
c- that generate a sense of urgency: that are interesting, it is not enough. No use if the reader clicks and leaves open the tab to “read the article later.” That “later” will never come.
d- involving an audience : involve or identify your head with an audience.
We have already referred to this in our article: 5 Tricks to write post and tweets so good and clickable such as BuzzFeed .
In it, we highlight the following:
“Look for the commonalities of your community, that you know that can unite under one headache, a laugh, a memory, a concern, question, search for solutions, and creates content based on that.”
Mel Martin, a legend of copywriting, rose to fame with its headline: “For golfers who (…)”, which particularly used this technique. This super effective formula still applies even until today. Another example:
The point is understood?
e Negatives: in a study by Outbrain, analyzed more than 63,000 owners and concluded that those titles with words or negative superlatives, had a 63% more clicks than those who used positive words.
The key? The effectiveness of the negative, perhaps it is because they are more intriguing and pointing or awaken our insecurities , for example, “stop”, “the worst thing”, “never”.
Remember this formula to write great headlines:
The order can be altered according to circumstance, but this would be a simple example:
10 incredible secrets to be happier, based on scientific data and that you can quickly apply to your life.
Please note the following points:
a- Readers, in addition to scanning the body of the text, so do with the holder , with the focus on the first 3 and last 3 words . The most important thing should be distributed among those places.
The minimum length is advised for holders, based on this observation, it is 6 words.
b- Title Tag: increased the size of the letters of the titles listed in the search engine search , therefore, Google will display the first 40 characters of your title. This means that you must include the most important thing in that space.
You can use this -> link , which includes a tool to write your headline, and see how they look on the results of the search engine Google.
c- SEO (1): to “spiders” from Google, which run all your content, quickly identify what your post is about, and evaluate the significance of it, including your keyword in the title and subtitle (ie in H1, H2 and H3.) . Also in the permalink.
The permalink is the URL of your post. Many people pay attention to this, and is another factor of influence for someone to click on a resultado.Tenemos an article specially created for beginners who have no idea of SEO , and there explain this in detail.
d- SEO (2): Remember that Google now delivers results in the search engine, based on a semantic analysis of the content of the article , and not only exact match search term located in the headline. Try to use synonyms and related information to the context of your keyword. This way, your content will have more chances to appear in various search results, and not just those that match the exact word.
e Social networks: with Facebook no space limitations, but your title should also twitteable, so it should not exceed 140 characters. I show the formula that we use in Postcron .
Long articles are the most shared and read.
Surprised? Keep reading and I’ll explain in detail.
I- Factors influencing the length of content:
Excellent Neil Patel , in one of his articles , indicates that there are aspects that make it valuable and distinct to a post, which should not be sacrificed for trying to fulfill a specific long:
a- The essence depends on what you say. If the concept and the central part of your content can be said in 100 words, then it does not deserve more than that. But if to convey the essence and value of the information needed 2000, then that number of words, is also good.
b- The style: if conversational and interactive, it will take more than words. Whether direct, obviously, they will be less. Everyone gives the example of Seth Godin , as it is an emblem of marketing, and blog differs from the rest because their post are mostly 250 words. You must define your own. (Ojo, no one Seth Godin)
c- Frequency: there are sites that share content every day, so it works better something short and quick to read. Others excel at delivering highly detailed and full text articles once a week, since another predisposition and reading time is needed.
d- The structure: the way it is shaped to an article and concepts are structured, impacts the therealong, as well as the readability and speed of reading.
e-Purpose: each content strategy has a purpose, and each article responds to it. For example: to generate engagement, position a product, generate awareness of your brand, get emails, conversions, education, etc. Each has a specific nature, and this will influence the number of words of an article.
f- Audience: the needs of your audience, their lifestyle, their characteristics, and personality obviously condition the length. The goal is to make content, be aware that your audience will read.
g- format : it is not the same as a computer graphics, video, presentations, a post 100% developed with words.
These data convince you put more content to 1,500 words.
Fact 1: the items that are in the top 10 of the results produced by Google, the search engine, have at least 2000 words. Whatever the keyword.
Consider the following chart: ( Vertical: ranking position results / Horizontal: cant word.)
Fact 2: Semantic search (the potential of your keyword). Google now not only focuses on tracking and identifying textual matches your keyword, but analyzes semantically related words to your search criteria. Spiders run throughout your article identifying and understanding the context , in order to deliver results that are related.
That is: the more words you have your post, the more versions of your keyword you will use. A greater variety, greater strength and potential have your keyword , which is essential to create a rich and higher value for the search context. (= Excellent optimization SEO)
Fact 3: Indexation. The more number of words have your post, the more you can index. More is indexed, better performance of your site and content in search engine results. Check out this link from Google support area to learn more about indexing: this
Fact 4: in a small study by Neil Patel on his blog, was able to confirm that long articles , do better than short ones . Post 1500 words or more, obtained over 68% and 22% tweets over likes on Facebook that were shorter.
Fact 5: The ideal time reading, should not exceed 7 minutes , equivalent between 1600 and 2000 words https://medium.com/data-lab/74b9f41509b. The curve shows the peak reader ‘s attention is at that time. Then he begins to decline.
Thus far we have come with Part 1 of this series: “How to create the perfect post?”. Although we advance enough, there is still more to go and learn, so you can not miss the following article if you want to know exactly how to write a super attractive first paragraph to quickly capture the attention of people who click on our post, how to write proof paragraphs anxious, how to use design principles to make each item Super scannable and easy to read, and other tricks of science and psychology to further take every piece of content you make. Do not leave with doubt, and I hope in the next post> PART 2 .