How to create call-to-actions killers in Power Point

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Click here! Know more! Download the eBook! Buy now! Take advantage of the promotion! These are just a few examples of imperative sentences that work very well in CTAs (call-to-actions), ie calls that invoke an action. So important to the conversion process in Digital Marketing , already produce some posts and even a specific material on the subject .

However, in today’s post, we decided to address a very practical way how you can create your own buttons and call-to-action banners, using Power Point . That’s right: the program in which you are used to making presentations can help you win more customers without wasting time.

With step by step we have prepared will be much easier for you even produce the material, increase conversions on your site and reap the results.

Creating a basic button call-to-action

Do not be afraid, because it’s easier than it sounds. When in doubt about how or choose font, choose the simplest. I’m going through these tips from the point of view of a lay user in design. I, who am a journalist, I can produce these parts without difficulty.

While writing the text, I was running to show how each step is quiet and quick to make.

1. Select a shape

On the Tools menu option, select one of the available forms. I chose this rectangle with rounded corners, which can be useful for any text size.

2. Choose the right color

When choosing the color, it is very important to take into account the prevailing tone on the page where it will be inserted, and from it, choose a color that ensures harmony. One theory used in the design is the color wheel Itten, which aims to seek the satisfaction of the human eye, stimulating it also amounts to the primary colors.

If it sounds complicated, you know that there is a very interesting site that can help you with this, the Color Scheme Designer . It shows the complementary colors and you can even enter the RGB color code of your site to find out the exact complementary color. In addition, it shows the variations of tone, darker or stronger, which can also assist in the composition.

To find the RGB predominant color of your site, you are another tool that does the work, the Color Zilla , which runs from Chrome.

Once you install on your browser, just place the mouse over the color you want to select the page, the tool will inform both the hexadecimal and RGB color proportions.

Take that number and enter the hexadecimal (eg ECA806) in the Color Scheme and it will show you the complementary colors and tone variations, with their hex codes.

create CTA2 button

You can then choose the same color for only a different tone, or even by the complementary color. To give greater prominence on the page, I chose to create my piece with the complementary tone. See how was:


3. Enter the text

Remember to choose a short call, rightly set the action the user will do by clicking on the button. You can use some of the examples that I used at the beginning of this post for inspiration.

4. Choose the source

Now a hint practical and simple: to keep the harmony of your page, select the same source used in the body of the page content of the text. Thus there is no risk of losing elegance. When in doubt, bet on the basic Arial. Leave the highlight on account of color.


Regarding the font size, the ideal is that it is 20% higher than that used in the body of the page text. If the font size is 12, it is perfect to choose the 14 for the call of the CTA.

A great source too will only damage the beauty of the page. If you are tempted to increase more to arouse the visitor’s interest: trust a good call already fulfill this role.

5. Add another way to highlight the message

If you want to stop there, there is already a good chance of having created a simple and attractive CTA. However, you can spice up a little more, including another way to highlight the message. Can be an arrow or even a way to give the idea of ​​that was my choice.

6. Group and save

Before saving the image it is necessary to group the items created. Select all simultaneously (CTRL + T) and right-click on the “Group” option.

Then, again using the right-click “Save as Picture”!

Ready! You already have a CTA button to call your own!

Now just upload the image to your site and include it in the location indicated by the link to the landing page.


How to create a call-to-action button with the logo of the company

Now, if your need is to create a banner that calls a little more attention and highlight the company’s brand, we will show you another option. Here’s how you can produce, in a very simple way, a banner with a look a little more increased.

1. Choose a shape

Just as in the previous year, begin by selecting the best way to suit your needs. Keep in mind that in this case, the banner will be slightly higher because it will feature the company’s logo to illustrate.

To give greater prominence to the call, consider adding more than one way to its creation. Here sobrepus two forms: a rectangle and the other rectangle with rounded corner.

banner simples_1

Choose a different tone for one of the forms and test the visual effect of the combination. I tried a version with the complementary color, but the result was not good, so I went into variation of tone only. See the difference:


yellow banner simples_cor


2. Add the logo

Insert the logo at the bottom to make a kind of signature of the message you want to spend.

3. Enter the text

That’s the easy part: Paste the text you had planned for your offer.

4. Choose the source

Remember that the ideal is to keep a supply equal to or similar to that used in the page content of the body.

5. Use an effect

After adjusting the colors according to which become more pleasant to compose the background of the logo, you can guarantee a ‘up’ the look by choosing an effect. But be careful not to exceed and let his creation like an allegory.

Here, I opted for Reflection effect. This option is in the Format> Shape Fill. I chose the most subtle of them, just to lighten the look.

6. Group and save

There, his creation number 2 is complete! Just group, as we did with the simple CTA, save and insert into the page most suitable for the offer.

How to Create a CTA banner to a related offer

Let’s see now, how to create a call-to-action banner further increased for you to use at the end of your posts, calling for a related material. You may have noticed that here in our blog, we use this feature on every page. It is important to arouse the interest of visitors and generate internal traffic for the materials that you need to disclose.

Mouse to work!

1. Choose a shape

I found very interesting this rectangle with rounded edges in diagonal and decided by a composition with him.

What I did was create two identical forms and put them side by side. I will reserve one side to the title and one for the image with the call -to-action.

2. Insert an image

If you are promoting a material, you can use the cover of the eBook or even a clean image that best represent the content.

Include the image in the same way you did with the logo for the year 2.

3. Enter the text

Remember that the call should be short and attractive. Preferably, if your offer is to download an eBook, use only the title of the material in one of the areas of fashion and leave the call to action in another part of the banner.

4. Tailor the source

Remember to use a power equal to or similar to the page content. To make the message more attractive, use bold or a larger font for the words that have more importance in the text.

5. Choose the right color

Now fits the color of the background for an option that becomes more harmonious with the chosen image, while respecting the colors of your page.

Note, then, the text color is running in the composition, and especially if it is a pleasure to read.

You can choose to change the color to value some message excerpts, but be careful not to let the carnival layout.

My choice was to work a lighter shade of blue, yellow (complementary) and white:

6. Emphasize the call to action

Here it is interesting to follow the same pace in the period 1 to create a button which will call for the conversion action.

This time, I chose to use a pentagon to the idea of ​​the arrow and stimulate action.

For a special touch, also included the effects of the arrow that was used there in the first year.

7. Group and save

And then, like the result? Now just group, save and include in the post page that best relates to your stuff!

At first glance it may seem complicated, but the business is to put your hands dirty and test until you get a nice version. When in doubt, call the colleague next door and ask what his preference between two choices of background colors, for example.

After making the first time each of the above exercises, you will not take much more than 30 minutes to produce a more complex version using this step by step.

Test yourself and then come tell us what were the results?