Since I am not naturally ordered, on the contrary, highly dispersed, I want to share with you my recent successful (it would be seen) challenge achieved: use a calendar content.
In today’s article, I’ll tell you how to create a calendar content or schedule posts for your blog (you can also apply these tips if you want to create a calendar of publications for Facebook, Twitter or any social network) , the advantages of using one , and even included some ideas for posts.
My goal is to take advantage of this article to avoid making the same mistakes I did , and if they like the idea, use this resource that is essential for anyone who works with content , whether a content manager a community manager , a professional blogger or not.
I will not lie: on the Internet, you may discover that there are many items with lists of reasons why use a calendar, its advantages, scopes, etc, which will include unfailingly at this point (because they are valid).
But there are other reason s notice that no one reveals and consider it more in line with the daily reality of any writer or person administering, create, edit or live content, like me. Then, continuing with sincerity, I share with you the reasons that I think are the ones that actually justify the use of a calendar or calendar content publications:
These reasons will not be manual, but I think we all agree that are real and truly these are the things you want to avoid, because it’s what we live every day .
Notwithstanding the foregoing, you now review with other more theoretical points but are also equally important to consider when making the decision to create a calendar content or publications:
These were also just some of the reasons why it is very necessary to use this resource, if you really want to build a serious and productive communication channel.
First, I would like to clarify that there is no right way to do this , nor is there a form that is better than another. The important thing is that either way you go to design it , has to serve you and your team, should work with partners.
Another important question is: is likely to take time writing “you” or “” blog, but before we go, if you really want this to work really, you should stop right now, and define basic questions that will structure your strategy communication and as a result you will publish the content you.
At this point, we can consider that over 50% of job creation calendar, is covered . Well, we are far from the world ends:
If research on the web about models calendars sheets content for your blog or social networks (Facebook, Twitter, etc), you will see that there is an endless variety and quantity.
Also, surely they will check, most are too elaborate, with hundreds of columns, filters, colors … in short, so complicated that you need a person to help us understand. What should be a solution, it turns out to be a problem.
To spare that frustration, below I share with you a “sample template” that I built for you, and that is very similar to that used in Postcron . You can see it is very simple, but super effective, as we like: fast, simple, practical and without laps. A real tool to save time.
Before showing our example, I would like to suggest the following list of items, which would be the basic points that structure a calendar. Anyway, I remind you that there is nothing or yes or no need to go into a table. This is a resource that should serve who uses therefore is under his “free will”.
And here is our example! You can check it on line, from this link:
As I said earlier, on the web there is a wide range of tools, spreadsheets, plugins, etc. to create calendars. There is none good or bad, it depends mostly on the volume and complexity of work. Not the same someone who does individually, an online magazine, which has a publishing department to coordinate.
If I could offer you my opinion, I’d say Google Calendar and Drive Goole sheets are more than enough to work either individually or on a computer. It is free, is collaborative, you do it to your needs and syncs with the other elements of the package Google, among other benefits.
Anyway, I share other options so they can compare:
To end this article, review with you some good ideas where to get an ace up his sleeve, if creativity take a vacation: surveys, interviews, rankings, listings, reviews, tips posts, “how to” posts, manuals, e-books, etc.
You can also transform posts with lots of information on infographics, update old posts, create videos explaining the “step by step” of a new tool, invite other bloggers, and if you need more ideas, you can use the feature : ” recommended content “ or the ” Gallery Content ” of Postcron for ideas or schedule posts directly to your social networks and automatically complete your calendars published on Facebook, Twitter, LinkedIn and all your social networks.
I hope you find them very useful my previous experience, and they can be encouraged to create their own content calendar .
Remember that a calendar is to organize, but not to stagnate. You must be aligned with the overall marketing strategy of the company and must be dynamic, revised and optimized periodically (monthly) to achieve the results of the objectives posed, whether related to traffic or impact on social media channels, only to give an example of basic issues analyzed.
You can use this form to begin planning now remember assess at least every 30 days the results of each post (visits to the post and number of shares, likes, mentions, etc.) to determine which topics and types of post they generate are the most visits, shares or conversions, depending on your goals.
The calendar is closely related content and is the basis of the calendar of publications on Facebook, Twitter, etc. because it is the basis of social media marketing strategy. Therefore, a key measure results in each channel (Facebook, Twitter, Google+ and LinkedIn).
Would you have any doubts? I hope your comments!
And if you want to read a little more about how to plan your strategy Content Marketing, I leave here some links that I think may be of interest: