We already know that SEO keywords are those terms, phrases or even sentences that are used to get a list of results in a search engine.
In general there are 5 types of SEO keywords:
To fully understand the meaning of each type of SEO keyword will allow us to perform a search for keywords more effective and focused entirely on profitability and positioning a web page for any of these four objectives:
I will now explain each of the types of keywords.
Actually it corresponds to any keyword that throws a set of results in a search engine. For example:
re cycling cans
for dog collars
Long-tail keywords correspond to all those keywords that are actually terms of three or more words. Even long-tail keywords can be sentences.
An example of a long tail keyword would be:
perfumes for women with fruity aroma
Note that this keyword is actually a phrase composed of 5 search terms (of course, omitting “for” and “with”).
The informative keywords are all those keywords that are used to obtain information on any subject, which could be information about a product, a geographical region, how to do something, etc.
Informational keywords often start with questions like “what”, “how” or words like “best”, “forms”, “methods”, etc.
Let’s see some examples:
how to make my cat speak
better places to eat in the city X
methods to eliminate gray hair quickly
Commercial SEO keywords are those words that denote a clear intention to obtain information about a product or service even when they are undecided about making a purchase or not. For example:
shampoos for hair growth
supplements to gain muscle mass
Transactional keywords are those of a commercial nature that are used by users who are in the final phase of the purchase process or who have a genuine interest in taking an action, whether subscribing to a membership or requesting information about a service.