Web Positioning is a fundamental strategy for anyone who wants to succeed on the Internet. This is because it makes web pages much more visible, attracting a large number of visitors and taking advantage of the competition.
That is why opting for SEO positioning is one of the main decisions that are made to appear in the first places in Google .
An optimized web page with well-planned SEO will achieve better conversion goals and save you a lot of time and money .
Search engine optimization (SEO, Search engine optimization) is the process of increasing the visibility of your web page in Google’s SERP results. When users are happy, search engines are also happy. Following good SEO techniques on the page improves the user experience and this creates a series of short and long term benefits.
SEO will help small business owners create a faster, simpler and easier to use website. Although most people still cling to the old definition of SEO, thinking that it’s just about optimizing for search engines, nowadays SEO is also about improving the user experience.
Well-structured, clean and clear websites force an occasional visitor to stay longer, which decreases the bounce rate and increases page visits. Similarly, highly relevant content (sales pages and blog articles) keeps readers happy as they solve their questions, solve their urgent problems and help them find exactly what they are looking for on their site.
SEO on the page, if done correctly, makes users happy, which makes search engines also happy because they love publishing high quality information for their users.
The web is definitely one of the fastest growing markets in the global economy, but it is not the only one.
A successful SEO campaign will help you find new markets and explore new economies. Social media platforms and mobile markets can take your traffic levels to a whole new stage by increasing your SEO performance.
Let’s face it, one of the main reasons to have a website is to stand out from your competition and increase your customers. Otherwise, why invest 1,000s of dollars ($) in marketing, right? Companies that have a website optimized for SEO bring MORE clients and grow twice as fast as companies that do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. In addition, it will only attract customers who actively seek to find your product or service!
If you are willing to devote a few hours of time, energy and a small amount of money, SEO will help to attract “quality” traffic to your website, and eventually more customers for your business than any other marketing tactic ever.
When talking about conversion, it refers to: a purchase in the case of an e-commerce, a new subscription / newsletter subscription in the case of a blog / news site.
When performing the SEO work, the keyword searched will be the trigger for a conversion, so it is important that they are well defined.
If your site is an e-commerce site, for example, it is much better to have an average volume of traffic, however qualified with more business possibilities (conversions) than extremely high traffic and without the lower quality and consequently without the increase of conversions .
Web sites optimized for SEO load faster, are easy to read and navigate, are displayed correctly on almost all types of devices, including mobile devices and tablets. Websites that are easy to read and navigate are more likely to capture and maintain the attention of your readers or visitors, that is, they are more likely to become your loyal customers, subscribers and regular visitors.
One of the benefits of obtaining higher rankings in SERPs is to create brand awareness. When your sites appear on the first page of major search engines like Google, Yahoo and Bing, your potential customers are more likely to trust your brand when they search for a particular term instead of other brands that do not have a good presence network. on-line.
Let’s take an example of two businesses that are in the same industry, that sell similar products, at similar prices. One of them has an optimized website, while the other has a non-optimized website. Keeping in mind that everything else is the same, what company do you think will attract more customers to your website from local searches? Which company will probably grow faster and be more successful?
When we talk about improving a website, many may think directly about increasing traffic, which is critical; however, more important than getting a lot of traffic is for that audience to be qualified, meaning users looking for what you can offer.
This increase in qualified traffic in summary is to attract users who are looking for exactly what you are offering.
The term authority in the case of SEO refers to the reliability value of a website and the information it makes available.
This criterion is measured in two ways: domain authority (DA) and page authority (PA), in which the first refers to the site as a whole and the second to the page in question.
By “organizing the house” by performing the work of SEO On-Page the ideal is to invest time in handling the authority of your website.
The main strategy used for this action is the so-called Link Building.
Having done this over time, there is a great chance that you will become a benchmark in your market.
This work involves developing content for other sites that link to your site. Although it sounds simple, an improved study is needed.
Google values the number of sites that link more than the number of links coming from the same site.
By delivering quality content and interest to your audience, the likelihood of sharing and replicating content is much greater and this increases your authority.
SEO is not only important for large companies, it is a necessary investment for all companies. Remember that you can be a small company but on the internet you can pretend to be The Big Company.
Having an optimized website is the absolute minimum these days and the money spent on SEO should not be considered a cost, but an investment. It opens up new markets, new potential customers; In addition, Google searches are intentional, that is, users search with an intention and in most cases is to inform, buy, etc.