You know what is the position of your site in Google? And what to do to improve this position?
These are two strategic questions for any business as it is from Google (and other search engines) that most of your audience will come to your company.
And that’s why it is crucial that your website is easily found. However, for people to find you need to do a good job of SEO (search engine optimization, or optimization for search engines).
Making SEO may seem complicated and time consuming. But even with several other activities to develop on a daily basis, there is a series of small actions that will make a big difference in the medium and long term.
Ideally go making simple improvements inside and outside of your website to leverage your opportunities online.
To help you in this task, we created here at Digital Results SEO a spreadsheet. In it, we show a step by step you must take to have an optimized site.
When downloading the spreadsheet, you also have access to strategies that will improve your ranking, attract more audience to your website and increase your business opportunities.
When you open the worksheet, you will see that it is divided into four tabs:
Enter here the SEO tracking spreadsheet and see how to do SEO to get a good position in Google and increase your chances of business.
A small sample of what you will find in the spreadsheet is this checklist of SEO.
However, the material you have the option to schedule the status, priority and notes to each of the tasks below.
|Architecture and performance|
|The pages of the site and the blog are marked only in one category?|
|Internal pages link to the “higher” pages such as the home page?|
|Has broken links (missing pages)?|
|The site takes to load?|
|All URLs are friendly (exemplo.com.br/nome-do-produto)|
|The URLs are used hyphens instead of underscores|
|It is possible to access the site with or without www|
|You can access the site with http or https|
|There are no duplicate titles|
|There are very long titles (65 char.)|
|There are no titles pages|
|There are no duplicate meta descriptions|
|There are very long descriptions meta (above 145 char.)|
|There are no pages without meta descriptions|
|There is robots.txt file and is configured properly|
|Sitemap (XML and HTML)|
|The site has a sitemap.xml|
|The sitemap.xml has the listing of all existing URLs on the site|
|The sitemap.xml has been sent to Google Webmaster Tools and is ok|
|404 page has set|
|It does not have the same content in more than one URL|
|There is no duplicate content between categories and tags|
|There is optimized content on the category page|
|Pages of products / services / articles have unique content|
|The site has blog|
|The blog features regular postings frequency|
|The articles published on the blog link to the site|
|The categories and product pages are linking to the related articles of the blog?|
|The pages have a single H1|
|Use heading tags appropriately (H1, H2, H3 …)|
|The images file size has been reduced|
|All images have alt text|
|The file name of all images is friendly|
|The site has no content (text) picture|
|It contains the rich snippets that fits configured|
|It has rich snippet of user reviews|
|The site has sitemap videos|
|Button Social Networks|
|The site has content sharing for buttons on social networks|
|The site has paging and uses rel next and rel prev|
|The site has AMP set|
|The site has Instant Articles|
|The site is responsive?|