Not any longer; in reality, metatags are not any longer even indexed by Google and Bing. however do not ignore them altogether: Your metatags kind the text that’s displayed together with your link within the search results–and a additional compelling description can compel additional users to click on your listing rather than on others.
The additional inward Links, the Better
False. all told the recent updates to Google’s algorithmic program, the search large has created it a core priority to own quality trump amount. Gone area unit the times of getting thousands of superlow-quality links driving up rankings; in reality, making those links will look spammy and acquire your web site penalised.
Focus on getting links from sites that area unit relevant to your merchandise, services, or industry–and on having those links be enclosed by relevant text. A diary review regarding your “blue widget” that links to your web site is way additional valuable than a knave link for “blue widget” stuck within the footer or sidebar of some site–even a extremely graded one.
PageRank Still Matters
Google’s notorious PageRank (named once Google co-founder and now-CEO Larry Page, mind you) may be a 1-to-10 ranking of the authority of each website; the larger the quantity, the upper the rank. In years past, this on the face of it omnipotent variety dominated the eye of SEO consultants.
But today, Google’s algorithmic program has evolved well on the far side any single indicator. The PageRank still exists, and if all things area unit equal, the next PageRank trumps a lower one–but factors like connection and context matter, too.
Google Prefers Keyword-Rich Domains
In years past, Google gave the impression to place a disproportionate quantity of stress on keywords within thename (what you’ll consider because the URL). as an example, vinylhousesiding.com would nearly actually be graded initial during a hunt for vinyl house siding.
Not anymore, says Google. If vinylhousesiding.com is in reality the additional relevant, authoritative web site on the subject, it’ll in all probability still rank first–but not owing to its name alone.
Websites should Be ‘Submitted’ to go looking Engines
Note that being indexed may be a so much cry from achieving high rankings–but that initial step of submission isn’t any longer required or useful.
Sensible SEO is essentially regarding Trickery
False, false, false. though there area unit still some SEO consultants out there UN agency set about their business attempting to “trick Google,” this is often completely not the thanks to offer sensible, lasting SEO.
Good SEO is regarding making a relevant, informative web site, with distinctive content and nice user expertise, and inspiring the sharing and distribution of nice content to drive organic packaging and links back to your web site.