Google Posts: Learn how to post directly to the search engine using Google My Business

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One of the main objectives of companies investing in Digital Marketing is to improve the site’s ranking in search engines.

For these companies, Google has some good news: the company opened for small businesses using Google Posts tool that lets you share content with people who are looking for your company and which was limited.

According to the release text :

With 82% of people using search engines to find local information, your Google listing is the ideal place to show what your company is unique.

According to Google, the posts publishing tool is an easy way to attract new customers and build relationships with those you already have.

The posts will be seen on computers and mobile devices, and can be shared on social networks directly from Google. Posts can be created using the application Google My Business Android and iOS or the website .

The tool can be accessed through the Google My Business – which, as we talked about, lets you manage your information, interact with customers, see insights about your internet presence, create a simple website and is especially useful if you are the owner of a local business.


Posting on Google Posts


Continue reading the text to learn more about what it is and what it is for Google Posts and how to use it.

What is Google Posts

The Google Posts allows you to share content with people who are seeking for your business. They will see your content in search results.

With many people looking for several businesses before making a final decision, Google lets you share posts directly relevant updates in the search and Google Maps to help your business stand out, helping them to decide.

Post on Google enables new ways to interact with their customers, such as:

  • Special daily share or promotions that encourage new and existing customers to take advantage of their offers;
  • Promote events and tell consumers about events in your area;
  • Show your best selling products and highlight the releases;
  • Select one of the options available to connect with your customers directly from the search results – for example, the path of a click to a reservation, sign up for a newsletter, buy a product from your website.

Creating a publication in Google Posts

If you already have an account with Google My Business, you can how to use Google My Business this post .

on computers

  1. Sign in Google My Business and if you have more than one registered company, click Manage site and choose the one you want;
  2. In the left corner, click Posts;
    like posting on Google
  3. The Create posting screen displays. In it, you can add photos, text, events, and a button to your post. Just click on each field and enter the relevant information;like posting on Google
  4. After creating your post, click Preview to access a preview. If everything is right, click Publish on the top right of the screen;
  5. To make the post an event and / or add a Call-to-Action, simply check the corresponding options in the Publish screen.

like posting on Google

On mobile devices

On mobile devices, the process of creating a post is different. To begin, you must have the Google My Business app installed.

  1. Open the Google My Business app;
  2. At the bottom right of the screen, tap the icon creation, which contains the “+”. Then tap the displayed posts icon;
  3. The screen “Create posting” appears. In it, you’ll see options to add photos, text, events, and a button to your post. Simply tap in each field and enter the relevant information.

After you publish a post, it will be displayed to customers on Google search and Google Maps shortly.

If you want other tips to make the main services that Google offers, download our free eBook Google Marketing Tools for your company .