Glossary of blog terms

Content Production: The Best Bet on Digital Marketing
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If you own or manage a corporate blog of a company or personal blog you might have noticed that there are many specific words related to that channel.

With so many options and wording on the subject, we have prepared this glossary of terms of blogs, a simplified dictionary with words that everyone who has a blog should know.

If you have another word as a suggestion, just leave it in the comments that we updated.

Alt text

It is a text that you insert pictures. It appears when the image is not displayed and it is important both to tell the user what would be there and to show the search engines what it is the content of the image. Important for SEO.


Article and post often used with the same meaning. An article is a single blog post.

Subscribe or subscribe

It is available for the user to subscribe to and download their content whenever something new is published. Always include sending email and RSS (which will be seen later).


The name of the person who wrote the post.


An avatar is a photo or image that represents you at certain sites. That little picture on Twitter, for example, is an avatar.


They are external links pointing to your blog. They can come from other sites or within their own. Even today, work as one of the most important factors rankeamento. It is the way of the search engines measure the authority of a site.


Blog is a type of website or part of a site where there is a production of content, texts, images and videos.

It is a popular communication channel and an excellent means of acquisition and a business relationship. It can also be used for personal purposes.

A blog consists of several posts, which can be divided by tags or categories, such as Digital blog of results.


It is the person who writes for a blog.


It is the community of blogs and bloggers.


It is a list made by a blogger to indicate other blogs he reads and supports. It is usually in the sidebar of the blog.

Bullet Points

Each of the items in a list, preceded by a symbol such as ●. Blogs are useful to make the scannable and easy to read text for the reader.


Categories are classifications for posts. Using our blog as an example, we know that Digital Marketing is a very broad topic. So we have some categories, such as social media, email marketing and SEO.

CMS or Platform

It’s short for Content Management System (Content Management System). It is a tool that allows you to add content to your site in a simple way. WordPress and Joomla are some famous examples.


It is the opinion of the readers left response form in a blog post. It works as a great way to connect and chat with your audience.

To share

As you do not want your content exists in a vacuum on your website, you should leave your page in a way that it is easy for people to share your content on social media. So there are buttons to “share”, helping to spread the message via email, Twitter, Facebook, LinkedIn etc.

CSS or Stylesheet

It’s short for Cascading Style Sheets (cascading style sheets). It is a form commonly used in the site’s HTML code to give the page style. Put in style page layouts, colors and fonts are common to give a more professional appearance to a website or blog.


A popular commenting system widely used in blogs. It is even what we use here in this blog. However, it is not the only one in the post “What is the best system to use comments on a blog?”  Give other tips.


Embed is a type of HTML tag for media, used to be able to incorporate multimedia files on a page, such as a YouTube video, a presentation of SlideShare or audio from SoundCloud. It is also common to hear the term “embedar” or, translated, “incorporate”.


It’s that little image, usually a logo, on the left of the page title. This icon also appears for those who mark your page as a favorite. Gmail, for example, presents this Favicon:


Feed is a way to keep users frequently updated content. In the case of Digital results, for example, offer feed by email, telling readers whenever we publish a new post, and RSS feed, for those who use an RSS reader.

Footer (footer)

It is the horizontal area located at the foot of the page, below the rest of the content.


It is the top of your blog, which appears prior to any post. Usually headers include items such as logo and navigation menus. Our header, for example, is the blue part above the post, along with the “Home” menu, “Newsletter” and “Contact.”

Heading Tags (H1, H2 …)

Heading tags are HTML programming resources used to highlight the titles and subtitles on a page. It is important to present a clear structure for the page but also to improve the navigation of users and search engines. This because they say what is the content that matters more, creating a hierarchy that search engines understand.

The H1 (English Header 1 or Header 1) is the most important of them, having highlighted and larger font and costumando be the most visible element of the text page. It is also one of the factors that Google uses to identify the main subject discussed on a page.

As for the other Heading tags, ranging from H2 to H6, are generally used as a page headings. In SEO, it is a nice feature to include additional keywords – variations and additions to the main keywords.


It is short for Hypertext Markup Language, the language most often used to create web pages. Most elements of an HTML begin with <…> and end with </ …> with content between them.


Used synonymously link is a clickable text that takes the user to another page, another site or another specific part of the same page. The text of a link is called anchor text, which we will see later.

Featured image

Also known by the terms in English and post featured image thumbnail, an image is chosen as representative of a post or page. The size that is displayed varies from subject to subject.

Index (ado)

Indexing is the process in which search engines like Google, find your content and make it available for users to store and display in search results. To find out if your content has been indexed, you just look for the page in the search engine. If it is displayed as a result, it is because it was indexed.


Are lists of links to other pages or blog posts. Usually they are located on the site header and are linking to other pages (about, contact, faq) or categories, but can also appear in sidebar or footer.

meta Description

It’s a short description, inserted into the HTML code, talking about what is a page or post in particular. It is that text is often presented the results of a search, below the page title. It is interesting to use in describing the most important keywords for your business and limit it to about two sentences, always adding less than 150 characters.


The literal translation would newsletter newsletter, but in Brazil, the very English term was adopted. Are informative directed only to those who accept to receive them and are most commonly sent by email but also by SMS or other types of electronic communication.

If you have a blog, you can send a weekly newsletter, monthly or with the frequency that is more convenient for subscribers with a summary or the full text of published content.

Be sure to check out our post on “7 tips to create a quality newsletter” .


It is an attribute that indicates the link to the search mechanisms that link should not pass PageRank or authority. It is usually used in links in blog comments, in which the website owner has less control, or to talk about sites that you do not think that should appear better on Google. If you are criticizing a site that has a virus, for example, you must use the nofollow.

Page Title

The Page Title is the phrase that sits on top of the browser and also appearing as the title for the results of search engines. The Title Page is one of the most important factors for search engines.

Keywords or Keywords

Are the words you set that are most important to your target audience and why you want to appear better positioned in search tools. I wrote in the blog Digital results on how to choose the best keywords .


It is the address of a post on specific blog.


Plugin is every program, tool or extension that fits the other main program to add more functions and features to it. The plugins are characterized by being easy to install and use.

The platform for WordPress blogs is known for allowing a number of plugins, some even free to customize features. With them it is possible, for example, generate visit reports, insert polls and forms, make your site more friendly to search engines, add share buttons for social networks, among others.


A pop-up is an extra window that automatically opens the browser on the current window. Can be used for advertising, warnings, additional information, generate Leads, collect emails and other functions. It could also be programmed to open according to a pre-set time or according to user behavior.


As was said before, it is a synonym article. Basically, a post is an article in a blog, like this one you are reading now.

Redirect or redirection

It used to take the user from one address to another alternative. It is commonly used for pages that have changed addresses continue to be accessed by those who had saved the old address somewhere or clicked on a link to the old address. The most common type of redirection is the 301, which indicates permanent change. But there are other types which are also used.

To better understand recommend reading the post “What is Redirect 301 and he is a good friend of Marketing professional” .


According to the dictionary, responsive would be something that is adjustable, which involves answer. In the digital world, the term is used to describe sites that are compatible with all screen sizes and orientations, adapting its elements to the user environment. A responsive site adjusts automatically to mobile devices.


Also called robots.txt, provide information about certain websites, most of the time helping search tools to classify them correctly.


It is a way to provide a feed or an updated base content of a blog. RSS are read by an aggregator and make it easier for readers to follow the content and updates.


Short for Search Engine Marketing (marketing search engines), which seeks to place the company among the top positions in search engines, either through SEO or through Sponsored Links.


Short for Search Engine Optimization is a set of techniques in order to better position themselves in the search organically tools (free).

To learn all about SEO, read our eBook “The Complete Guide to SEO” .


Sidebar is a sidebar to the right or left of your blog. In general layouts involving one or two sidebars, but three or four may also be used. In it you can include elements like popular posts, social media sharing buttons, field to sign the blog, among others.

Sitemap or site map

Sitemap is a file that indicates what are the main pages within a site, riding a navigation hierarchy. This makes it easier for search engines to find the content of your site. Learn more in the post “What are the benefits of an XML Sitemap and how to create one for your business” .


Shortcode is an expression that can be used within any WordPress content, both pages and posts. It is a kind of shortcut to insert a pre-set HTML code.


Are words that describe a post or page. In general are a friendly URL version of the title of the post, which is automatically generated by WordPress or the platform you use. The idea is to use with permalinks (see above), since help describe what the page content.


For example, the address of the post “Dude, Where’s My PageRank” published here on the blog Digital results ( ) slug is “pagerank-over.”


Tags are labels that you put in the post and talk about matters of which the post is about. Therefore, the tags end up looking a bit like categories, as classified posts.


The theme of a blog is a template that defines the graphical interface of your blog, changing the layout, colors, fonts, among other details that one sees when accessing the site.

anchor text

It is used to relate a text to a web page. Thus, people can click on this text, and access the content. For example, the text “Digital Marketing Blog” Digital Marketing Blog is a link anchor text.


Something like a way back, is used to indicate that particular post was cited by another post in the same or another site.


It is the title of the post or what would be the headline news. Commonly also ends up being the page title.


Basically it is the address of some information that can be found on the web, as a page, a picture or a document. It’s what you write in your browser to access some content.


They are parts of a site designed solely to stand out. They are usually found in the sidebar on the site. Often provide links or other useful features. EBooks in the right bar of this page, for example, are widgets.


It is the CMS (Content Management System) most popular among bloggers and what we use in the Digital results. It can be used not only for blogs, but also for corporate and ecommerce sites. Learn more about how to create a blog in this tutorial .

Want to know more about blogs?

The terms related to blogs are always being updated. New arise while others fall into disuse. If you missed any term, use the comments below to your suggestion we add to the list.

Now if you want to learn more about creating a blog and what the best practices for the blog to be a strong acquisition and relationship channel for your business, read our eBook “How to Create a corporate blog – of the practical strategy” , one complete guide with everything you need to know to start producing quality content and generate business opportunities through your blog.