Getting Started: How to use YouTube for your digital business?

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If you have a digital business, you know how important it is able to disseminate the most of their products to reach a wider audience and thus able to make more sales.

You’ve probably also know that not all Internet users are in all communication channels. So you need to be present in several places, such as Facebook, Instagram, YouTube and blog.

Of course, the choice of channel to promote its digital business depends a lot on where your persona is. But, have you ever noticed how some content formats seem to please more people?

Thinking about it, we will help you understand a little more about the format for video and how to use YouTube to digital business.

We hope that by the end of this post, you can understand why this is a great strategy for your business and start using YouTube to advertise more their products.

Reason for you to create a YouTube channel

Here in the Hotmart blog, we have published some content with several tips on how to make a good video . Now, we will teach you best practices to post these videos and create a YouTube channel for business, with a focus on sales.

But why should you do this?

The social network Google videos has more than 1 billion registered users and hundreds of thousands of hours of content watched daily. Therefore, digital entrepreneurs who are already carrying out the production of videos can not be left out and need to include YouTube in the strategy of your digital business.

With numbers so high, it is easy to see that you need to create a YouTube channel to be able to reach the audience that is on this network every day. After all, we can understand those numbers as a preference of users in content in video format.

Now that you understand the reason for working with this strategy, we will show you how you can use YouTube to your digital business.

1. Create quality content

If you are a Digital Producer or Affiliate, it is likely already know the importance of creating good content for best results.

No matter what your niche, the quality of all its publications will be crucial to build a solid business on the internet.

In addition to audio-visual quality, it is necessary that the content is also suitable for your audience. So do a search with your persona and try to understand their pains and needs.

A YouTube channel business should not do just advertise their products, but add value for people who watch your videos. And that’s what means creating quality content: is to create videos that help improve the daily lives of people.

Once you understand what are the solutions that your persona demand, you can use our tips on creating an editorial calendar also in their videos to organize the content that will be posted. In addition to work for your blog, it can also be used for your YouTube channel.

2. Have a goal

With quality content in mind, it is also important to ask what the purpose of the new video to your digital entrepreneur strategy.

There is no point planning content for your audience if you do not have a goal to be achieved .

Unlike a traditional youtuber or bloggers, digital entrepreneurs use these tools with the clear intention to make sales, even if the long-term and indirect.

So, create videos that subsequently lead users to understand what your business is the best option for when they need to solve a given problem.

In the following video, Rafael, one of our videographers, teaches how to sell on YouTube, which is usually the main purpose of a business channel that network. Check out:


3. Use the funnel strategy to undertake on YouTube

Before you start recording, set what will be the theme of your video and the purpose of it.

It will be a top video, middle or bottom funnel?

It will primarily aim to attract more audience, increase engagement with your online business or make sales directly?

If you are a little confused about this step, review our post that clarifies what is the best sales funnel strategy . So, you will understand what kind of content works best for each step of your sales process.

But to help you understand a little more, we’ll give you an example:

If you have an online course that teaches Spanish, could make a video showing how to ask for information at the airport. This would be a good content to the top of the funnel, which are people who do not know their product, but looking for solutions on the internet to be able to communicate in that language in international travel.

Already a good example of content facing the bottom of the funnel is a demonstrative video about your own product. In this video, you need to enhance the benefits and features of your offer.

Show how a person can communicate better after having done its course and as her vocabulary is larger.

If possible, make use of “screencasts” or computer screen images showing the content that the student will receive after purchase. In this case, it is essential that the video description also contains the Hotlink directing the user to purchase the product.

4. Apply SEO techniques on your YouTube channel

Talking about the description, you must be alert to the text accompanying your videos.

Did you know that SEO techniques also apply to YouTube?

Properly use keywords and tags makes all the difference when rankear your video among the best search results.

To help you, we have a practical tip: Pause reading and go now to YouTube. Look for some video related to your niche activity and note what the first results have in common.

Note that the number of views is not the only factor influencing the rankeamento. You can find videos with hundreds of thousands of views and others with up to 10 times less.

This is because many other factors influence the visibility that a video gets on the first page of results.

It is likely that the keywords related to the subject are the video title and also in the description, and it makes a lot of difference in rankeamento videos on your YouTube channel for digital business.

To study your competitors, click the video that you have the best positioning and analyze the page’s source code. When searching the term keywords , you can observe all the keywords that were registered and associated with that video.

With this analysis, it becomes easier to understand what makes some videos to have more viewing than others.

If your content is competing directly with those terms, consider the possibility of creating a video for each of them.

5. Have basis in publications

If you create many videos can be a problem for you then rankear with your YouTube channel for digital business may become a problem.

Frequency is important for those who want a popular channel on YouTube. The logic is not unlike a television program, it is necessary to have a periodic programming content.

There is no ideal frequency. Many youtubers success make daily publications, others just weekly. The important thing is to create a publishing routine, be it bi – weekly, weekly or, if possible, two or three times a week. It is this routine that will bring more faithful followers and increase the credibility and visibility for your channel.

A very common question among producers and Affiliates is about the duration of a video. And again, to the dismay of readers looking for an exact recommendation, the answer is: it depends. The duration should be enough to explore the content so that it is neither superficial nor tiring.

This time interval will vary greatly according to the theme of your video. Talking about the history of Brazil in a 30-second video is practically impossible, but talk about any cooking technique in a video more than one hour may awaken more sleep than the interest of your audience.

Also monitor all the comments and be sure to interact with your audience in this space. Answer all the questions that arise enter additional content and even arising criticism, do not worry: answer each one of them with education.

6. Partner with other youtubers

Have you ever thought that there are YouTube channels for complementary businesses to yours?

And they can bring a new audience to your videos?

For example, if your channel is about weddings, it is possible that your audience is interested in tracking a channel on makeup tips and vice versa. This collaboration between channels can be very positive to attract new followers .

If you know other youtubers contact with them to suggest a partnership. And even if you do not know any person, let shame aside and contact as well. Follow the channels that have the potential to become partners and start to interact with youtubers via comments and emails.

The format of the partnership may vary widely. The important thing is that your channel is mentioned to a new audience.

Here are some ways to do this:

  • Record a skype connection between you and another entrepreneur;
  • Record a video classroom with special guest participation;
  • Record a video and mention another channel while recording.

7. Diversify the format of your videos

Have you noticed how the same TV channel has content in different formats?

Even when this channel is extremely focused on one niche, like journalism or sports, it has a wide variety of styles and formats.

The same logic applies to a Youtube channel for business.

Switch your publications from more serious and funniest content. Also create shorter videos, with very objective tips, and longer videos, which are almost a class on a particular subject.

Test different shooting styles of internal and external location, and change the lighting when necessary.

Remember that when using YouTube for business, you have the freedom to test different languages ​​with your audience, since they always carry quality content to it.

Some interesting content ideas are:

  • Interview with experts in their market;
  • Description of products you out;
  • Videos with tips on a particular topic;
  • Videos with buyers testimonials or success stories;
  • Videos about the making of your business or your routine;
  • Tutorials or guides with practical tips;
  • Chat style “round table” with a group of special guests.

With the above list, will not lack ideas when carrying out a recording, does not it?

8. Caprice in the titles of your videos

After creating such a broad content and high quality, you can not help but have equally catchy titles for your video. After all, they are crucial to the rate of opening of the videos.

Apply techniques copywriting and storytelling to get think of interesting titles. This helps you to get the attention of people as they come in contact with your video.

Among these techniques, there are some practical tips for you:

  • Write clear and objective titles;
  • Do not exceed the limit of 100 characters;
  • Use keywords in the title;
  • The title needs to match the expectations of the public.

This last tip deserves to be strengthened.

A title that meets the public’s expectations is the one who runs away from sensationalism. The title may not work as a trap to attract more views – it needs to make clear what the video content in an efficient and attractive way.

9. Focus on thumbnails

Finally, remember that, like the title, the thumbnail will also be a major influencer in the opening rate of the videos.

Thumbnail is a miniature image. In the case of YouTube, the thumbnail serves as the cover of their video – is that static image that appears before the video is played.

Avoid that YouTube automatically select what will be the thumbnail of your video as it can get frames that are unattractive and do not show the full potential of their content.

Ideally you to build own thumbnail with some design tool – even the simplest serve.

When you edit the thumbnail and manually loads an image to be the cover of your video, you guarantee a visual identity for your channel. You can, for example, maintain the same background color, add text to the image and ensure that it is truly effective.

Notice how the most popular YouTube channels usually work well their thumbnails and search create your.


If you got this far, you must have realized how important it is to have a YouTube channel for digital business.

We hope that from now on, you begin to also engage in this network to get more visibility for your business and attract more customers.

Of course, like any strategy, we need to devote a lot to create video content, post them on YouTube and make them stand out. But with time, you’ll realize how important this is to your business, so be sure to do it.

Do you like these tips, want to start recording videos, but does not know how to post them? Enjoy reading our post that teaches you step by step to create a YouTube channel and get started today.

This post was originally published in January 2017 and updated to contain more accurate and complete information.