There are very few companies today do not use social networks such as Digital Marketing strategy. After all, as long questioned there: “Who is not on social networks today?” .
Given the popularity of these channels, it is quite common that there are many studies on the subject. Similarly, it is quite commonplace that many untrue facts about the use of social networks within a strategy Digital Marketing from spreading and, in many cases, become “truths” for many people.
To demystify these fallacies, we gather in this post 8 myths about social networks that you need to know to reap better results in these channels.
Perhaps the most popular metric of social networks, but not by far is the most important. Not that it is not important, it’s just not the main.
The number of fans or followers you have is social proof that your company is socially engaged and can influence decisions. But these fans are all influencers? Are potential consumers? They are qualified as potential ambassadors of your brand?
Define who will be the persona who follow your brand on social networks and work so that their publications reach it. Have on the radar the wrong audience can cost more in the end.
The use of hashtags (#) is an important practice in social networks. Works for both engage the audience exactly how to reach people who do not follow your page. But they should be used with caution.
Publications with over 10 hashtags (or even less) have a bad appearance and are often not taken seriously by the people because they are easily confused with spam.
Let those present numbers of users in social media to unravel this myth:
With so many active users on social networks, will be even if your customers are not them? It is easier you do not find what they are not present in the media.
It is important to know how your company uses a particular social media does not necessarily work if used in the same way in another.
Each social media has simple differences as average age, purpose and predominant media shared by users. The way your company uses Facebook should not be the same as using Twitter, for example.
Moreover, when creating pages in several different social networks, keep in mind that you need to have time to manage each of the strategies. No use to keep pages on various social media if you do not have time / staff to manage them.
You can learn more about it and see some examples reading the post ” Social Networks: Why use each differently (and as the RD does) .”
It is true that a driven publication (when you pay to make it appear the most fans) reaches a greater number of people. But imagine if you had to drive all publications to have results. It would be a price somewhat expensive, right?
A strategy of smart social media provides two metrics to be measured: paid and organic range reach.
If there is an offer behind a publication that can generate Leads or even a direct sale, a publication paid and well – targeted can bring ROI for the company.
Now, if the publication is only a blog post or any other post that contains no offer, the amount paid in driving will not be an investment but an expense.
So, know the dose two fronts. Boost publications that can generate return for your company, but do not ignore the organic range. You can generate enough engagement to publish posts without investment.
Blogging the Digital results, we have several tips on how you can generate good results organically on Facebook, Twitter and LinkedIn.
This is a common mistake and what happens to many companies that are beginning to work with social media.
It may seem that the more content is shared, more people will be reached. It turns out that there are two types of news feed on social media: one is updated by recent posts (Twitter, Instagram) and the other is updated by relevant posts (Facebook).
In the first case, posting very content may upset the fans. Just because they like your brand does not mean they will consume all the information you publish. It takes maneirar and focus on quality so that posts are not published without generating results.
In the second case, no use publishing too often is the foundation used to appear on the users of the timeline is the relevance. In Facebook, for example, the posts appear in the timeline according to the preference of users. The more you enjoy the posts of a page, the higher the chances you receive your next updates.
In short: for best results, focus on quality and not quantity.
Ideally always do everything to not get negative comments. However, we know that incidents happen. And when they do, be prepared to respond in kind.
In social media, the news spread in an invaluable speed. And, depending on what is, delete a comment can cause an even greater impact.
There are many examples of immature companies in social media who have chosen this bad practice and ended up sinking further. Remember that everything that is posted on your page has public visibility. Delete a negative comment may revolt the user, who will comment again and, in some cases, will post the print screen of the deleted comment.
If you want your brand to maintain a good reputation in social media, learn to deal with negative feedback. Do not ignore it, and especially not delete it.
If you still think that social media are not channels that can generate Leads for your business, upgrade yourself and review your concepts.
The proof is that many of the results generated by the Digital Leads come from social media. And this is true for both organic listings and for publications.
Facebook, LinkedIn, Twitter, Google+ and Instagram are some examples of social media that can generate Leads for your company.
If you want to know more details, we recommend reading the post ” How to Generate Leads with Social Networking in 5 steps .”
Certainly there are many other myths spread around. The intent of this post was to show some of the main points that generate a lot of doubts in marketing analysts.
Be present in social networks is not new. Probably all of your competitors are already. Therefore, you must use the best tactics to stand out from other companies and ensure the attention of your audience.
If you want to know other myths, download now our free eBook “Digital Marketing Myths” , a compiled 63 myths about social media, SEO, Marketing Automation, CRO, Inbound Sales, content production, paid media and Email Marketing.
And in your opinion: what myth was missing?