If your company does not yet have a Company Page on LinkedIn, it’s good to hurry, because the network has more than 500 million professionals updated profiles worldwide.
In Brazil, the number of users is 29 million – and that number will only grow.
While the personal profile shows your knowledge, skills and contacts of his career, the Company Page displays the characteristics and advantages of your company.
The great advantage of the second format is the ability to manage ads, capture insights and get many important data about your audience, and bring the company’s target audience and present their products directly and dynamically.
It’s like Facebook, where there are personal profiles and fanpages .
You can only add a Company Page to meet all the requirements below:
To create your Company Page follow the step by step developed by LinkedIn.
Connecting all of its employees on LinkedIn expands organic exposition of the company. This is an excellent tactic, especially for large businesses. Break, the Company Page becomes a clickable link within the profile of each employee.
With a novelty in the air it is important to the “Office cry”, that is, to make the team mobilized to disseminate content. Talk in different groups and foster good discussions involving issues related to the company is even more relevant.
A Company Page is extremely friendly for Google, which contributes to its strategy keywords right for your business and the content is appropriate to the target audience.
Add relevant terms in the description of your business increases the chances of ranking on LinkedIn and to be found in searches done the “search bar” platform.
When the Company Page is created, a standard URL with a numeric code meaningless, is generated.
To customize the page, enter your LinkedIn settings and click “Public Profile”. Create a simple URL and use the company’s name if it is available. If you need to change, keep the extent that the company uses in other social networks .
The Company Page allows you to perform actions sponsored to promote your content. The targeting capabilities and focus is often superior to other networks, such as Facebook.
There are excellent opportunities for you to take high quality traffic to your website in a short period of time.
Analyze the amount of views, clicks and engagement in recent publications of your company is essential to identify what resonated best with the audience and adjust the pitch to the next publications.
A panel gathers data from several followers with relevant information (title, activity sector, company size, etc.) and indicates whether your investments and content are being effective to attract the desired audience.
There are several plugins that can be inserted into your website or blog to take the visitor to follow your page on LinkedIn.
Include your LinkedIn address at signing emails, business cards and where to find more valid to spread the page.
The platform is one of the best channels for your company to talk with professionals and potential customers of your brand.
If you want to know more about how to use the social network to generate more business for your company, download our Introduction of the eBook marketing on LinkedIn , also available in audio for you to listen anytime.