It ‘s been some time that Instagram surpassed fun app position of photo editing, making it an important tool for Digital Marketing .
As was encompassing new features such as Stories and Ads, Instagram saw its growth take off: in April 2017, were 700 million users worldwide , leading him toward the group of social networks with over 1 billion users, which now has Facebook, Messenger and WhatsApp.
Such data show that having a strategy on Instagram may be a good way to get visibility, appeal and brand recognition for your company.
If you are starting – or want to start – an account for your company on Instagram, here are some tips to make your first followers on the social network.
Remembering that this post does not include buying tips followers and other inauthentic ways to get tanned, because we believe that the best thing to do is to produce interesting content to achieve organic followers on the social network.
If this tip seems too beginner, you can skip to the next item!
But if we start with the basics of basic, it is important to complete and optimize some information from your profile before seeking followers.
First, if you are a company, make your personal profile in a business profile . It’s fast, simple and allows your account has access to various information that is not available for personal profiles. You only need to have a Facebook page.
To do this, go to the Instagram settings page and click Switch to commercial profile . Accept the request for linking your page to the application and fill in the information telephone, email and address . This will help your customers to get in touch.
Also, look for a short user name, easy to remember – if you already have one that is not very good, you can change it. Here at Digital Results, we chose the @resdigitais because the company name was greater than the number of characters behaved the social network.
On the Settings page, do not forget to fill the field name that will appear in bold just below your profile photo. It is the Digital results in the image below. Choose the type of company that is more in line with its market and complete biography with an informative phrase and impact.
It is important that the look of your profile is inviting and that by beating the eye, visitors know just what it is . If you are present in other social networks, have their talk pages, using the same profile picture and the same user name, if possible.
The biography text box is valuable because it is the one that allows the insertion of links . Take the opportunity to publicize your website and possibly other interesting links, like that rich material or post killer blog. Shorten addresses using tools co mo the Bitly pair to look better.
If you are starting to look for tanners now before disclosing your profile is interesting to have some published photos. By producing these images, remember that in Instagram, the quality of images matter much. So when people come to your profile, you will see that you produce good content.
Also be sure to promote your Instagram account on other social networks that are present. If anyone ever follow your business on Facebook or Twitter, you probably will not mind to follow it into another social network.
Here on the blog RD, we insist much on the idea that buying email lists is a bored , and the same applies to Instagram followers.
An organic way to get followers on the network is following partner companies and accounts of people known in your market that are interesting for your business. After following them, interact with them, enjoying publications and making comments.
This way, you also attracts attention to your profile, exchange ideas and inspired with the contents of those already for a longer time on the social network.
The idea, however, is join the conversation by saying something interesting. Not worth sending only leave comments that “follow back”, which sets practice spam !
Similarly, as is gaining followers, interact with them. Show you care by answering comments, following back the profiles that make sense and engaging with the content they publish.
Not because Instagram is a social network focused on images that you need to put aside their captions.
Enjoy this space for the text to tell an interesting story about your pictures, the supplement. It is a good opportunity to tell details that the image does not show and achieve engagement.
Write may seem difficult at first, but gradually you will develop a voice for your company on Instagram, that differentiate from others.
On Instagram, the hashtags have an important role because together publications of users who are not connected on a single page.
So, if you use relevant hashtags, your posts will be exposed to more than their followers and people they already know about your brand audience.
Among the topics that relate to your business, look for that are most popular. Just type a word preceded by # in Instagram search to see the number of publications. By doing so, the social network also suggests similar hashtags.
Another tip is to join popular hashtags among users in general, as #tbt to publish old photos. For example, when the cold arrived in Singapore in 2017, shared a picture of our headquarters with the hashtag #WinterIsHere .
Just not worth pushing it and use popular hashtags that have no relation to their content to appear on a page that is very accessible.
When you already have followers and if you want to publicize an event, product or other specific action, it pays to start a hashtag from scratch. It’s a good way to engage your followers and build presence in the social network.
During the Digital Marketing events promoted by the Digital Results – the RD Summit and RD on the road – for example, we encourage participants to use hashtags we create. The idea is to accompany the photos and opinions about the meetings, and create a sense of participation and integration.
The Stories tool launched by Instagram in 2016, had good adhesion between users and companies began to use it as well.
Here in DR, we have used the Stories to publicize our posts and rich materials, as well as other more ephemeral celebrations, which are worth a post on the social network.
If it is important to take beautiful pictures and use filters on photos to be published in the conventional timeline, the Stories is the place for less retouched images. That’s why you can use it to show the most real life side of your business, as the scenes.
Over time, Instagram was launching other news, gathering, for example, all Stories on a page, according to the place of publication or the hashtags used . If you own a local business, it is an especially useful option because it allows publicize your company in your region.
But the benefits are not restricted to local businesses, because with the hashtags, for example, you can make publications marking the subject of your business or other keywords. You can also use them to take advantage of the cooperation of the people if you perform some event, for example.
There is also the option to live broadcasts on Instagram through Stories. They are available in the same way, for 24 hours.
If interested in doing Stories for your company? Be sure to check out our post images sizes for Facebook and Instagram , with all the measures (including the Stories), an infographic and templates in Photoshop for download.
Another way to expand your follower base is to make a drawing asking those interested to tan your page and comment in the publication as prerequisites to compete. After all, who does not like to win this one?
The award can also be done in competition format, an opportunity to get content generated by users . Ask people post pictures of themselves using a specific hashtag, and adopting their profile.
However, before placing your hands dirty and do the sweepstakes or contest, it is important to be aware of the rules. In Brazil, the agency that regulates these actions is the Caixa Econômica Federal. Read the rules of the institution , as well as Instagram own guidelines .
Enjoy also to enjoy the marketing kit on Facebook and Instagram .
Is that you? You have some trick to share? Leave in the comments!