7 reasons why it’s still worth using Twitter as a marketing tool

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Twitter turned fever in Brazil when it was released – at the time, the word “tweet” has come to join the dictionary. But since 2013 the number of active users has fallen, according to the site social networks most used by businesses. Among users in general, is the 8th most used social network in the country.

Put all this, is that currently still worth investing in Twitter as a marketing tool? We believe that, despite this loss of active users, social networking is still a great option for companies who want to generate qualified traffic and Leads, and interact directly with the public.

In this post, we quote the 7 reasons still worth having a Twitter account:

1. Sharing content you produce

Twitter is a network that serves to get people talking and listen. So, for those working with content production and keeps a running blog, this is an excellent channel to share your posts and new materials and attract visitors to your site.

Moreover, the dynamics, many people use Twitter as a means of staying updated on the subjects that interest them. If the public like the content, there are great chances that the post is Retweeted by increasing its reach to other users.

2. Easy adhesion

Twitter makes it easy for users to interact with the companies: we are more open to accept a tweet that has fast read and mixes in a list of several other tweets, than cadastrarmos us in a newsletter, for example. In addition, the user can easily manage their relationships: it can follow and unfollow the company with just one click.

3. Another option to call

Some people do not like to pick up the phone and call your company, there are those who prefer not to leave the house and those who think that sending an email is a bit laborious. Twitter is a simple and nothing bureaucratic way to contact the company. Having a profile on the social network, your business offers over the contact channel. It allows the client to talk to your business both through DMs (direct messages) or the particulars – is what is called SAC 2.0 or care by social networks.

4. Relationship building

Twitter allows the construction of a relationship between companies and users. You can talk to someone, respond to a tweet, engage other users in the chat etc. Also, when we are followed by someone, the person agrees to receive what we write and also allows you to send private direct messages – that is, establishes a stronger link.

By allowing a more direct interaction (simply use the @ in front of the name of another user), Twitter is a good channel to identify and interact with influencers. This is a chance to maintain a closer relationship with those people who can influence others about their brand, products and services.

5. To characterize the brand

Twitter has the characteristic of “humanizing” companies. The social network, the company earns personality. It has its humor, opinions on certain subjects and their own form of language.

6. Monitoring

On Twitter, everyone thinks aloud. With a simple search, you will find different opinions about your company, products, competitors and industry. You can see a number of market opportunities. Also, see what your public tweets, you can better understand your needs and interests and work them best into your content.

Using a shortener links, you can measure the popularity of your tweets by the number of clicks, for example. Already through RTs, you can get an idea of ​​the reach of your message.

7. Twitter Ads and Twitter Cards

Twitter launched in 2015 , the opening of accounts for ads targeted to small and medium – sized enterprises. There is no specific value or tabulated – announcements via Twitter Ads are set by auction. You can choose between two ad formats: promoting all, when Twitter does a search for similar profiles to their followers through similar interests, and promotional tweets in the Twitter constantly monitors your posts, promotes that had a higher level of engagement and disseminate the best automatically.

Another new feature that Twitter recently implemented were the Cards . They are cards that carry extra information about a particular tweet and are shown to the public in its network, without requiring the user exits Twitter to find out what really is this link.

They work mainly with users who are using the Twitter app for mobile devices, since the tendency to leave the app to access another page is significantly lower than in the browser.

A YouTube video embedded directly in the feed, a downloadable application or a link card with short, like the links of Facebook, are examples of common cards on the network.