7 items you may know with the Facebook Stats part

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If you have a Fan Page , more fans, increase their engagement , generate More Leads and even more have results are key to the success of your campaigns.

For this it is important to monitor each metric to get there. The Facebook is a strong ally in the measurement and the search for better results. 

For this separate Facebook Insights (in English) or “statistics” in 7 specific topics for easier reading.

1 – Overview

Here is the dashboard with key data from your page. It works great as a summary of all, divided into three main fields.

Total Share Options

Indicates a more general performance, here it shows the page growth over the previous week.

Publication reach

It is divided into two parts: the “full range”, indicating the number of people who saw anything related to your company (and this includes ads) and “publication of Reach,” which indicates the number of people who viewed the posts published by page.


Shows how many published in the wall, likes, they commented clicked or shared page posts. In simpler terms, the metric indicates how many people interacted recently. This information is important because the interaction is one of the metrics that make up the Facebook algorithm, called Edge Rank .

Finally, below the three columns there is also the performance of the last five publications and some page to follow (Benchmarks and competitors, for example). However, all this serves only as a summary and we will show later in other topics the data further.

2 – Likes

Total tanned on Page today

As its name says, it shows the total number of tanned across the page of creation until today. Having fans on a page is very important, but it should be understood that performance metrics with little relevance, since hardly this number is expected to fall.

Total net tanned

The graph red part shows the number of people who have left to enjoy the page, since the blue line with dots indicate the balance: new Likes least those who have left to enjoy. In all the graphs you can click and view in detail a single item. This action will also generate a comparison of the current period with the previous one.

The following chart breaks down a little the origin of the options “like”. This is great to identify the actions to garner more fans have functioned as expected or not. It is interesting to try to understand if there is heavy reliance on one form.


Where tanned on your page occurred

The number of times your page has been tanned, detailed where it happened. It can be compared over time and measured by ads, Likes on your Page, Page suggestions without Category Mobile and others.

As paid tanned calculated?

Tanned are counted as paid when they occur within one day after viewing an ad for your page or up to 28 days after clicking on your ad.

For example, if someone views an ad for your page and enjoy it several hours later, tanned counted paid because it occurred within one day after viewing the ad. If someone clicks on your ad and enjoy your page several days later, tanned counted it paid because occurred within 28 days after clicking on your ad.

Important: if someone enjoy your page after seeing or clicking on your ad and then descurtir your Page in 5 minutes, Facebook does not consider as a tanned or descurtida.

What are fake tanned on Page?

The fake tanned on Page consist of tanned from false or compromised accounts, usually sold by external services (eg, Buy 10,000 tanned) they have no real intention to enjoy and are bad for users, advertisers and Facebook itself.

There are four main sources of fake tanned on Page:

  • People who are paid to enjoy certain pages
  • fake accounts created in order to enjoy Pages
  • Accounts that have been infected by malware and, therefore, like pages without knowledge of the owner
  • People who purposely install malware for more tanned on your Page

Note that do not include these cases tanned on Page from the use of tools, free or paid, offered by Facebook.

3 – Scope

Range of publications

This graph represents the number of people for which their publications were displayed. Divided between organic range and reach paid, this metric helps you compare how being the average performance of your Page over time.

The indices show how many people actually viewed their publications in the news feed or in the Fan Page, regardless of whether or not interacted.

Likes, Comments and Shares

We have three lines composing this chart. As the tab name suggests, the lines represent the total number of likes, comments and shares that the publications of your pages have received recently.

In this tab, you can analyze as being the kind of engagement of your audience and if you are on your goals, improve it.

Hide, Report spam, and descurtidas

Here, the opposite of the above metrics. This tab are all negative interactions of your audience on your page, and the main goal is to keep these rates at lowest possible levels.

The lines of this graph represent, separately, the following indices: Hide publication; Hide all publications; Report as Spam; and Descurtir Page.

full scope

The last item on this tab includes the total number of people receiving some activity on your Page, including publications, publications of other people in your page, ad to enjoy Page, mentions and check-ins.

This item must have higher rates than the “range of publications”, as it also gathers overhead reaches, as described in the paragraph above.

It is divided between organic and paid ranges.

4 – visits

Visits to Page and guides

Facebook also detail monitors the number of times that each tab or section of your page was viewed. The graph shows in different colors the total views of each tab for a certain period of time, regardless whether or not interactions.

Clicking on a specific chart data you have access to the number of times that each tab is displayed on that particular day, and the percentage that each tab is the total number of hits.

You can see all crossed data on the same graph or define a specific guide to let the cleaner view. For the last option, simply click on the chosen tab the right side of the chart, below which is written reference.

If you notice that a certain section of your page is not receiving an expected number of hits, you can use this data to try to increase this rate.

Some guides that Facebook considers this analysis:

  • Timeline
  • guide Likes
  • Photos guide
  • Information tab
  • guide Videos

external references

This graph contains the number of visits your page received from a site outside of Facebook. It can be through a link to your page, a social plugin on your website, search engines or any other reference.

External references help you understand how the Facebook page can offer you a good online presence. All data that you add to your page, such as commercial information, content and publications are searchable on the Web, and help people find your business.

5 – Publications


There are several forms of threads and posts, according to the Facebook there are 3 ways that users become more engaged and tend to respond better:

  • Photos and videos: clear, colorful images that show interactions between people bring good results. Photos can be a menu, a local event in your store, launching new products or people enjoying their experience with your product or service.
  • Facebook Offers: attract people to your company with an offer (see here about rules offer ) that they can claim and share with friends. The publication of discounts and promotions is a good way to draw attention of new customers, generate new Lleads and reconnecting existing ones.
  • Questions: create interaction with questions. Questions stimulate interaction and shows that people’s opinions matter to your brand. Fans asked to view your page? Stay tuned for your response time and know meet the requests and complaints, in addition it is important to stimulate conversation to increase the reach of your posts.


This is where you will send your message. It is divided into:

  • Public: the post will be directed to fans of your page. Recalling that today the range does not reach all the fans who liked your Fan Page.
  • Demographics: through this option can leave their narrower and objective post. It is an excellent option to drive to a location with accurate audience for the message. In the example below our message is directed to women over 25 years in Brazil.


Reach is the number of people receiving impressions publishing a page. The range may be less than the impressions because a single person can see several impressions.

  • As the scope is defined? Publication of the range is the number of people who have seen their publication. Its publication is recorded as having achieved when someone appears in the News Feed. The figures apply to the first 28 days after the creation of publication and include people who see your publication on desktop and mobile.
  • What is the difference between impressions and reach? Impressions is the number of times a publication of your page appears, she has been clicked or not. People can see different impressions of the same publication. For example, one can see the updates of a page once in the News Feed, then again a friend to share it.
  • Why the sum of the paid and organic ranges differs from the full range? The total range is the number of people who have seen their publications, regardless of where they have seen. If your publication reaches a person organically and by an ad, that person will be included in the organic range in the pay range and total range.


From 30 Tanned it is possible to get information on your page. As an administrator you have access to page performance data. The most comprehensive charts point to two important points.

  • Click on publications and tanned, comments and shares: watching posts and crossing these two analyzes can identify whether a specific content had the performance that his company expected, but you can go further.
  • Involvement rate: is the percentage of people who interacted among those viewing the publication. With it is possible to identify clearly what were the issues that most pleased the audience and thus be more assertive in the next published content.

6 – Videos

Posts video have achieved considerable growth Facebook in recent times. According to an internal survey, the number of posts with videos increased by 75% in 2014, which shows the strong trend in the format. Therefore, it is important to consider these metrics to increase the reach of your audience.


In the Videos tab, there are three options for analysis

Video Views:

It shows the number of times the videos of your Page were visualized by 3/2 or more in a given time.

The indices are divided between organic and paid views of your videos during the period.

Views of 30 seconds:

On the second item of the Videos tab, there is another interesting chart to be observed. Here, you can see the number of times the videos of your Page were displayed for 30 seconds or more for a certain period, also divided between organic and paid reach.

These indexes are necessarily lower, but are just as important as it gives an idea about the quality of your videos and how many people are not abandoning the first few seconds.

“But what if my videos are less than 30 seconds?”. In this case, Facebook considers them with a caveat, and they enter these indices when they are at least 97% displayed.

main Videos

In the last tab Video information, you can check what were the most viewed videos on your page, and by 3 seconds or more.

To view the top videos in a different period of time, just go to the top of the Videos section and select the desired Start and End dates.

7 – People

People in the session, you can have an overview of how the audience of your page and find information such as age, gender, geographic location and language.

It is subdivided into: fans, met people and people involved.


Here are the people who actually likes your page. Even though data very simple, depending on your business you can use them very effectively. With this data, you can take advantage to program the next publications based on a more feminine or more masculine audience, if any, or in a region, for example.

people Reached

In this tab, it appears the number of people for which their publications were exhibited in the last 28 days. Unlike Fans, People Reached elucidates the total number of people who saw your posts. This includes friends of your fans viewing a shared post in the feed or people viewing paid posts.

Here you can compare it too, in two colors, the difference between their fans and the People Involved in the graphs related to age and gender. In blue are the data for the fans and the gray data on People Involved.

The large balcony this tab is to observe the characteristics of people reached with the beat of the fan. If the difference is too high there are some considerations to be taken into account. It may mean that the content of their publications is not being the most suitable to their fans. On the other hand, can also show a new audience being reached and, if applicable, a new opportunity that can be exploited

People involved

People Involved in you have another public aspect to consider. Here are gathered the fact that features are part of people who interacted with your posts. Ie people your likes, commented, shared their publications or somehow engaged with your page in the last 28 days.

A simple click on a publication is enough for a person to be considered “involved” and part of that chart. So here is the profile of people who actually engaged with the content posted by your page.

As in People Reached there is the possibility of crossing the data with their fans. The method is the same, the data related to gender and age, in blue color are your fans and ashes People Involved.


More than knowing where all the performance data you need to know how to read the information.

Do constant monitoring helps in speeding up the decision-making and can prevent problems in the medium and long term.

Follow your posts, look for competitors who are a good engagement and study its contents.

Having all this information in hand helps in their learning, growth and makes their actions may have even better results.