Writing content can be very hard. It takes time, concentration, energy, inspiration, focus and all sorts of things that are “painful”. It is much easier to get into the office and answer dozens of emails, which sometimes amount to about 2,000 words, to sit down and write an essay of 1,200 words.
However, it goes without saying that content marketing is critical to position your company as a thought leader and make your brand relevant in the audience to which you want to run element. So why do so few companies designs take the time to produce original content? Is it due to lack of ideas?
Would challenge any CEO to spend only one day writing all the questions he asks his team, customers, investors or partners and identify two or three ideas for writing an article within that list.
In HubSpot, we have discovered that blogging is something extremely valuable sales tool and as a marketing tool. Excellent content can be a source of generating sales opportunities, but can also be a source of answers to questions of your customers.
When you send a prospect well-crafted article that addresses exactly your question, you have a powerful tool. You’ll get extra points if published in an important source of news in your industry or arouses great interest through social networks.
So what is the best way to put pen to paper (or fingers to keyboard) and start writing? Given my passion for the contents, here are the five steps I use when I try to bring out my inner Hemingway: environment, exploration, extraction, expansion and editing.
Because writing is already a process with a lot of stress, you want to prepare to make the process a success. Although it might be the secret formula of some, sit down and write in the middle of a busy train station with heavy rock playing in the background after you just eat a giant hamburger, probably not the most effective way to start your writing session. It is absurd to imagine such a scene, but clarifies some influence your environment can have on your ability to write and think creatively.
The goal is to find your ideal environment while writing next article. Do you like background music or silence? Better you work early in the morning or late at night? These details will vary according to each person. However, there is something that is universally effective: turn off your phone and close your e-mail.
You must eliminate as many distractions. One last thing to consider is scheduling. Like most difficult tasks, if not destine time to write, it is very unlikely to ever really get to. Aside certain amount of time on your calendar, one day per week, month or quarter, depending on how often your writing is needed.
Closed the door of your office with a lock, you prepare a cup of tea and put some music of Miles Davis.
Now comes the real work. The second step in this process of writing is the exploration that has to do with writing as much material as possible. At this point what matters is quantity.
You must open your mind and just start writing each sentence, fact and anecdote that comes into your head. No matter if it is written badly, riddled with errors and 50% based on false information. The Exploration step relates to familiarize yourself with your issue and examine it from every possible angle.
I have found that there are three tricks to writing in particular that help me during the exploration phase. The first trick is to write sentences of a line. This forces you to examine your thoughts individually, rather than in the middle of a paragraph. This can help you avoid superficial things in your writing and focus on the valuable material.
The second trick is to write furiously in spurts of 15 minutes and then rest 5 minutes. By establishing a short period of time in which you commit to write without stopping, you force yourself to produce materials and avoid your mind disperses and may be distracted. Once you’ve met your 15 minutes, reward stretching his legs or with another cup of tea. Just be sure not to check your phone or email and fall into a dangerous abyss of distraction.
The last technique I use is written to a plain text editor. Since our goal for now is quantity, not quality, we want to eliminate any review of grammar or spelling of our process. Do not be distracted underlined in red at this point.
Now we have a jumble of words ready for a real analysis. The third step in the writing process is the extraction, it relates to carefully examine the words to find one or two nuggets of gold.
It is likely to have repeated several times ideas. It is equally likely that you have contradicted several times. Since you’ve written prayers of a line during scanning, it should be easy to check each line (or idea) and wonder what role or value is in the article.
When you start the extraction, I like to move a little to discover what order lines gives more fluidity to the article. During this process, you should evaluate and remove any surface content that you’ve created. In addition, you should note anything that can be used to support the facts or quotations that help strengthen your position.
The main objective during extraction is to create a sketch of your article. Although some people prefer to start their writing process and a sketch by hand, the articles often take shape organically and move in surprising directions if you use a more spontaneous as recommended in the Exploration approach.
As you rearrange your prayers of a line, you will find a natural sketch begins to take shape. This is an opportunity to identify any possible subject or title. Although you want to avoid detailed editing (such as grammatical or spelling) at this point, it is useful to start thinking about tenses and transitions while your overall structure begins to take shape.
Once you have established your structure, your ideas consolidated and identified weaknesses in your argument, it is time for expansion. This step in the writing process is completely related to fill in the gaps with better writing and key facts. This is where your prayers will combine to form a true structured paragraphs and begin to replace facts with sources cited invented online.
Naturally, you may find ideas or external events that make you come back to the stage of exploration or extraction, which is highly recommended. It is during the expansion that become ideas in an article
There are a few things you should keep in mind that can help in the expansion process. The first is to prevent des format and style to your article. Although your list Printable version will incorporate beautiful fountains and strategic use of boldface and italic formatting, you still try to crystallize your general ideas, not polish them.
Second, if you plan to add an image to your page, use a placeholder, like a screenshot, until the writing itself is complete. The design is a separate process and other tempting abyss of distraction you should avoid to conform with all your editorial work.
Third, as you investigate the facts and arguments respaldas, consider using a tool like Evernote to help you organize your materials. This lets you capture sources on multiple devices and interfaces, as well as tag and organize your materials in a user-friendly format for future research.
As much as you want and press “publish” at this point, the editing stage is about to take a little extra time to make sure you’ve prepared a work that interests the public. In fact, the first tactic in publishing is actually take a little extra time. So far, we have been working in bursts of 15 minutes with breaks of 5 minutes.
Before editing, you should take a little more time to step aside and clear your mind of the last hours of thought. The goal is to gain a fresh perspective as possible on the article to ensure that you observe mistakes otherwise you could escape. Undoubtedly the best way to avoid mistakes is passing you ask someone else to edit your text completely.
If you have a friend or colleague generous work willing to help for free, clearly you must take full advantage. For those who can not blackmail people to work us free, it might be worth hiring a freelance editor to review your work. If outsourcing for editing is not an option, consider reading your article aloud. The process of listening to your words aloud may be sufficient to identify any sentence or idea poorly constructed.
The last thing to consider when editing is the opportunity to give a little time to focus on the SEO of your article . It is the practice of optimizing your content to be easily indexed by search engines as to the target keywords related to your products or services. Check in your article keywords target and develops a title and one metadescription short to help Google to rank your article.
If you decide to apply this process or some other approach to writing, you can not deny the value that writing also brings the pain it causes. Good writing takes time and thought.
If your brain hurts, it’s probably a sign that you are exercising the way necessary to communicate a smart point. Even if the blog publishing and content marketing is not the main thing in the way you promote your business or part of your area of responsibility, the act of writing is a great way to help reinforce your understanding and perspective on any theme. Defines a process, take your pencil and starts producing.