Security is one of the most sensitive points of any website.
Even with a lot of investment of time, money and labor to build a reputation for your brand, case intrusions are able to put everything to lose.
Some sites may be unavailable, losing business while away from the air. There are also cases where sensitive customer data is compromised and accessed by malicious people.
Episodes like these can make the public forget to trust your company and discontinue access your site.
Although they seem remote the chances that something occurs, an attack only need three elements to happen: the existence of a vulnerability in the site, a malicious person and the intention and ability to exploit this weakness to their advantage.
The gaps that make them vulnerable sites are more common than you think. There is often a problem in programming and / or site configuration. And the best way to begin to fix them is to look seriously for safety.
Secure sites also have other benefits such as improved user experience and increase conversion. Some services also contribute to increasing the loading speed and relevance of the site, which helps in optimization and ranking on Google.
Following share 5 safety tips for sites and the benefits of ensuring each measure:
All security planning needs to assess:
The security planning is a way to understand what your reality, business profile and dependence on the site for the company’s survival. This view helps in defining the budget dedicated to site protection.
To facilitate understanding, imagine that planning is done by a large ecommerce with much traffic.
It is clear that the online store has a lot to lose if safety is compromised, because the site is essential for new sales are generated.
In addition, the store transact payments and sensitive customer data, which would have major damage in case of leaks. Brand recognition by the public also would result in major damage to reputation.
On the other hand, a small blog without logged environment and with few visitors would have less impact with an invasion and, therefore, could invest in more basic security packages.
For example, it makes sense that ecommerce invest more safely, avoiding all possible gaps and keeping at least one real-time protection, since any cause very serious damage attacks.
The SSL (Secure Socket Layer) is one of the basic services of security for sites and can be applied to all business profiles: ecommerces, institutional websites and blogs.
If your web application has some kind of contact form to receive name, email, phone, address, bank details and other sensitive customer data, consider SSL as its starting point in the care of security.
The role of this service is to encrypt all information that the site exchange with customers. It scrambles the data and creates a kind of access key that only the server can interpret. Thus, even if a malicious person can attack the site, she can not understand the content.
It is noteworthy that the SEO ) of two or more sites, it uses SSL as a tiebreaker, favoring the safest address.
Another measure Google over SSL, it was in your browser, Chrome, which began to show an inscription of “Insurance” for encrypted sites and “Unsafe” for those without SSL.
All sites with certification are easily identified by having the HTTPS (not HTTP), accompanied by a green padlock on the navigation bar.
Some sites even pass by a CNPJ validation and besides these elements, display the company name. To do this, you must set an extended validation protocol (SSL EV).
The WAF is a web application firewall that protects the server from the site, filtering customer inputs and outputs to record server attempted attacks to the site and block them.
The security firewall learns both the structure of your site as user behavior that often visit it. So you can identify when you receive any suspicious traffic coming from malicious sources, and thus blocks bots and hackers attacks before they occur and cause damage to the site.
An additional advantage is that, with the work to reduce suspicious traffic, the WAF also tends to improve the browsing speed on the site. And this is something beneficial both for the user and usability to improve the positioning of your website on Google, since speed is a ranking criterion.
There are manual and automated tests to check the security of your site and identify vulnerabilities that can compromise it.
One such test is the screening sites, which audits weekly web addresses, searching for loopholes and generating a correction report.
Sites that perform corrections receive the right to use the Armored Site Seal , which certifies addresses that do this kind of verification.
Another test, this done manually, is Pentest . This check is made an invasion of simulation to the site to understand which breaches an attacker to find and explore the site.
The intention is that the pentester, professional simulating the process, generate a report indicating any problems that need to be corrected on the site, strengthening its programming and configuration structure.
The Pentest can simulate two scenarios: one if the attack was made by someone who has access to privileged information and the other by someone who does not have any data of the company.
It is important to keep in mind that security for sites is an ongoing task, since new vulnerabilities and threats can arise at any time.
An SSL certificate outdated, for example, means that at that time the site is unprotected, so it’s important to always renew it and make sure the customer or visitor has no problems at the time of access.
When renewing the security of ecommerce?
Always look for a good security vendor digital to help you at every step.
Specialized companies can guide you in your security planning and executing all the services necessary to protect the site.
Never choose unknown risk or low reputation companies. It is the protection of your site and your customers is at stake.
Zele for your business and the users of your site, for security helps maintain a good relationship with your visitors, to bring in new customers and better position your pages in Google.