Despite the misconceptions that many people (parents, friends, acquaintances and even strangers) seem to support the work of a Social Media Manager it is much more complex than simply ” chat on Facebook ” or surf the Internet. In fact, the tasks of so – called Community Managers are becoming increasingly important for companies, as confirmed by the trends of Social Media Marketing in 2015 .
Conduct campaigns on social networks is an increasingly instance crucial in positioning strategy of any company. And that strategy is carried on daily by thousands of Social Media Managers worldwide. For that reason, in this blog post I will present the five essential qualities that all professional Social Media must have to do a good job.
Even though (for some reason) often overlooked , the truth is that much of the work of a Social Media Manager is writing . Indeed, this work is largely update many accounts every day through new tweets , statements , comments , posts and more. And even though theoretically ” anyone can publish to a Facebook , Twitter , etc.”, the truth is that to reach the audience requires a naturalness that few people manage to achieve.
So, carry out any communications campaign on social networks always involves writing . Whether dealing with the owner of a video on Vine or put a caption on Instagram , the truth is that the professional in charge of these tasks should have skills to write . And it is that a state well written with verbs and adjectives aptly chosen, is much more likely to result in the desired audience reaction (click, share content, etc.) than another poorly drafted. In the picture below you can see some examples of the work of writing a Social Media Manager on some social networks .
Thus have the skills to write the perfect post on Facebook and have the capacity to generate the best content Social Networks are essential qualities that every day are performed by these professionals. This is because of them depends the success of all efforts made in the Social Networks .
Apply strategies SEO (acronym of Optimization Search Engine , English Search Engine Optimization ) is essential to achieve a good positioning of content in search results of Google , Bing , Yahoo and other engines. And it is that through SEO techniques can optimize the different products (publications, photographs, videos, etc.) to be indexed properly by Google. That is essential to promote the arrival of users through instance organic searches and can thus increase web traffic to your site.
Hence the importance of having knowledge of SEO . This together with a good campaign on social networks are what enable access to thousands of visitors to your content, and in turn, what will your proposal to the general public . So it’s very important!
As you know, the photographs are among the most shared content on social networks , so they are essential in every campaign Social Media . Hence professionals in this field should have capabilities to find the best images and can edit them when necessary.
Images are now so crucial from the point of view of social media marketing , there are even dedicated himself to share (like sites Instagram , Pinterest and less Tumblr , among others). Alongside this, the public itself expects the best visual content accompanying articles or illustrating the states who read daily.
For these reasons a Social Media Manager professional should be able to choose and create attractive images and relevant . Should also be able to ensure that factors such as resolution , the size , the light and other aspects are appropriate in each capture will be used in their social networks , in order to make them as ” sharable ” possible and that equally showy result in computers and mobile phones .
Extra Tip! Updated guide sizes and dimensions of images for Social Media
As part of a Marketing Strategy , each Social Network managed by a Social Media Manager has its own goals and purposes . That is why all professional able to organize effectively their campaigns on social networks , you must monitor each channel as a project in itself , with its own characteristics and goals.
By doing so it is allowing the Social Media Manager measure and record the progress on each channel, in relation to the objectives . In addition, this kind of organization is it possible to manage projects on social networks increasingly complex .
So, develop and manage calendars Social Media , as well as manage spreadsheets to sort the contents are basic activities of a professional social networks . Working with these methodologies enables them to develop implementing systematic and measurable campaigns .
The Analytics is a fundamental part of the work on social networks , since she is the one that measures the effectiveness of efforts made. That is why all Social Media Manager Professional should be able to access information and interpret data concerning the number of clicks received, to reach a mention or a comment and the number of new fans made during a certain period, for example.
The use analytical tools is essential for many reasons: they let you know what content you have helped to have more followers on Twitter , which you have served to get more Likes on Facebook , what are your best times to post and what kind of publications are the most requested by your audience .
Thus, the power to consult the Facebook Insights from a Fan Page or go to Twitter Analytics is a basic instance to advance Social Media campaigns . And the analytics is the means by which the Community Managers to measure and better focus their efforts in Social Media .
The five qualities I have shared with you are the essential skills that every professional must have Social Media to carry out their work . As you may have noticed me, it is much more work complex and rich than what people usually think. I hope this list will have served for more clear what are the tasks of a Community Manager and what qualities are needed to carry them out effectively.