You remember the excitement when you created the first buyer people for your company? ( To find out what the person I recommend buyer from this link )
Interviews, surveys, extensive research … the PowerPoint presentation that you mounted in order to correctly display your buyer person in all its splendor and glory.
“It turns out that Monica Model checks her Facebook religiously, but do not much use Twitter”, you explain to your team who are visibly impressed by your wonderful deductions. “Furthermore, Ernesto Example abhors Snickers” continue, “but enough for one Toblerone”.
Of course, after the masterful presentation of your buyer person, is the inevitable post “just created a buyer person of our company”, where all your colleagues congratulate you get pats on the back and win a condition “period celebrity marketing “that reigns in the office during the coming weeks.
And what happens next?
Well, usually, take the buyer who created so carefully, you display in the meeting room and the refrigerator in the dining room of the company and never think of them again.
But … what’s wrong with this picture?
Marketing is not a craft project. The goal here is not to do something nice you can take home and show it to your family. On the contrary, the words simple- -dicho goal is to generate leads and convert them into customers.
So, after taking the time to create the individual buyer for your company not allow to be lost. There are many ways you can use your buyer person to improve your results
Here 14 ideas to start:
After creating your buyer person will have a better understanding of how your potential customers spend time online. And, ideally, you also know what your favorite publications and online news sources are. With this knowledge, you can assess where you are spending your resources (such as ads on Facebook, Google, etc.) and reassign them according to your research on the buyer person.
The same principle can be applied to your marketing and sales team: If you know that most of your audience is on Twitter, you’ll want to make sure you, or someone in your team- regularly monitor the network and interact with people who belong to your potential customers.
The goal here is not to go hunting or chasing people (because you’re not a hound dog, right?). On the contrary, you just want to make sure you’ll be where people are your buyer.
When you find out how people communicate in your different groups, begins to speak your language! Use the buzzwords they use. Use the jargon they use. After all, you’re not a strange entity that was implanted mischievously in his world (if you’re a bloodhound will go for you).
You are a member of the community and have a thorough knowledge of how you like to interact with people of that community. You’ll use his jargon as something natural.
List segmentation is the key to providing more customized to your sales opportunities and customer experiences. When you’ve segmented your buyer list person, you can do anything you want. (Keep reading!)
Create buyer person gives you a better understanding of what they like and what your ideal customers respond, as well as what bothers them. Using this information you can create an e-book specifically targeted to address a common problem – or answer a question commonly have a buyer individual.
And if you’ve segmented your list buyer contact person, guess … You can easily share this e-book only with the contact group that you know will be interested in it.
You can specify keywords, and eventually, you’ll even decide to create sections or channels of your blog for certain buyer person.
Of course, creating content for your buyer person is not limited to e-books and blog entries: There is a host of other content formats that maybe your buyer prefers. In fact, perhaps during your investigation you discover that one of your buyer person hates to read and would rather see short videos rather than reading a blog post of 400 words.
By tailoring your content formats to your buyer preferences person, you can provide a more pleasant experience.
Performs an audit of all your content and try to see which buyer person each piece is aligned. If you find content that is not aligned with any of your buyer person, you can consider upgrading or if it has not generated any opportunity for sale- just get rid of it.
In short, to attract the right people, you have to create the right content.
In addition to specifying the content according to the buyer person, you can specify another dimension stage in the sales tunnel. Tunnel sales stage refers to how far someone is closing a sale.
By adding this dimension to the mix, you can make sure you’re not creating just the right content to the right people, but you’re also creating for them at the right time. Want to know more about the stages of prospects? Check out our post theFallas prosectos tracking campaigns .
When you offer a new piece of content, make sure the landing page that accompanies it tells your buyer -in your language- person how your content can help them solve a problem or add value to their lives.
Say goodbye to those static and created for a single type of people websites. With dynamic content (in HubSpot we tell Intelligent Content), you can show different messages to different people depending on the buyer the person you’ve assigned.
Whether a webinar, an e-book written together or just a post on your blog, work with companies that are sure your buyer person can follow and trust reportarte high credibility.
Let’s admit it: Often the saying “tell me who your friends are and I’ll tell you who you are” applies to businesses. So make sure to always be in good company.
An “exclusive” buyer – or negative – is a fictional representation of someone who does not want you as a customer. It could include, for example, professionals too advanced for your product or service, only students who are interacting with your content for the purpose of conducting research or acquire knowledge, or potential customers whose purchase will simply be too expensive.
If you take the time to create buyer negative person, have the additional advantage of being able to segment the “bad apples” from the rest of your contacts, which can be of much help with generating sales opportunities and the conversion rates customer opportunity.
Just he is kidding, because that’s not nice.
Can you think of anything else you can do with the buyer who created? We hope to hear your opinion.