Why Your Business Needs a Website to Survive in the Market

How to make a broadcast on Facebook Live: tutorial and good practices
Review RD Summit 2016: Never Start a Marketing Campaign Without a Dedicated Landing Page

If you’ve been putting off or unwilling to create a website for your business, answer this question: do you know any successful brand that does not have its own website?

Regardless of industry, location or size, this is the common denominator of all successful businesses. As we said in another article, having a website itself is minimal digital presence that your business needs.

In this post, let’s talk about all the advantages that a website with its own domain can bring to your company.

If your company already has a website, we also have a material that will be very valuable to you. It is the eBook “How to Create a corporate blog – from strategy to practice”, which you can read here .

But back to the subject and before talking about the benefits, we will explore three very common objections.

 

Objection I: “But my business is local. Why having a website is not seeing the Internet? “

Is it true that making sales is one of the possibilities that your company gets to have a website. Likewise, it is incorrect to say that a website only serves for this purpose. If it were true, all websites have the purpose to market products / services. And we know that’s not what happens.

If your business is local, as a law firm, an architectural studio or an Italian restaurant, you can use your site to attract new customers and connect with your audience.

Google search is widely used by users looking for services and solutions to their problems. So when someone searches for “labor civil lawyer in São Paulo”, “architects in Florianopolis” or “Italian restaurant in Porto Alegre,” a site itself would more authority to the search bots as well as convey a much more professional image to the user than a result with an address and a telephone.

In this case, the website can act as a first contact channel between your business and your audience. And a good first impression is essential for that visitor is effectively transformed into a customer in the future.

Read more about this issue in the post “How do Content Marketing for local businesses” .

Objection II: “But my company / agency is small, you need a website?”

Rightfully so. Having a website is a key step to initiate a strategy of Inbound Marketing, which works very well to give initial draw to micro and startups.

While traditional marketing needs a high investment at the beginning, the Digital Marketing allows a lower investment and a better return on this investment (ROI), since it is easy to analyze the result of all actions taken.

We’ve talked a lot in other posts, but it is always good to remember that the Digital results before launching the RD Station , started with this blog. This strategy was essential to make the wheel began to spin.

Inbound Marketing is an interesting way and a differential for you to insert your company in the market, since it is difficult to compete with large companies and consolidated already using the same marketing tactics.

Also watch the Webinar “Digital Marketing for Startups” and understand how the methodology can help in the search and building a business model.

Objection III: “But I already have a Facebook page, do not need a website”

A Facebook page is another key item, as well as the site. Therefore, a channel does not replace the other.

Without a website with its own domain is absolutely ineffective conduct campaigns Email Marketing, which are considered by Digital results as the most efficient form of customer relationships and generating Leads .

After all, where you will take your Leads? To your site or to a page on social networks? To make an analogy, where you would like to meet with your clients? In your office or in a coffee shop in the mall?

In 2010 already we talked about this relationship when we published the post “Social media are great, but do not replace the Email Marketing” .

Here in the company, we see social media as excellent channels of traffic generation and engagement. Ie used as an addition to our digital marketing strategy, but not as the main channel.

Now that we have already mentioned the most common objections of companies are still reluctant to have a website, let’s talk about five reasons why your company has a website and all the benefits brought to your business.

1 – To be found

Your company may be out of range, have the best service in the market and offer a high quality product. But what good all this if people did not find what you do?

Having a website is the simplest way to be found today on the Internet. The main search channel that a person uses when you’re curious about any topic is Google. And if that person is curious about your niche or your business will be no different.

If the search is on your business, it is important that you have a good and optimized website for the first search result is to link to your site. Now the search is about the problem your customer is facing, it is important that you have good content and good blog so that your company is ahead of competitors.

Further reading: eBook “The Complete Guide to SEO” . Read and learn how to turn Google into a traffic machine for your business.

2 – To gain authority in the market

If you know two solutions for your problem and only one has own website, who do you trust more? On a page with its own domain or on a fan page on Facebook?

We do not want to belittle the social media – as we mentioned above, they have a key role in a Digital Marketing strategy. The point here is that a website is much more customizable and professional than a social profile.

With a website, your business has many more tricks to promote your product. Moreover, through the creation of content you can prove to your persona to understand the subject and has technical ability to be the solution of the problems it faces. It is a very efficient differential in this decision making.

Further reading: eBook “Content Marketing Results for: aligning content to the sales funnel” . Read and find out how to turn the Content Marketing into concrete results.

3 – To expand the business

What is the purpose of your business? Do you have plans to expand it? One of the missions of Digital results is to assist companies to have a predictable and scalable growth through Inbound Marketing.

For this, we apply a proven methodology that, with the help of RD Station software helps thousands of customers every day in this successful climb. However, none of this would be possible if these companies do not have a website with its own domain.

To get more customers, you need more Leads. And to generate More Leads , you need more visitors. And to get more visitors, you need this site to receive them.

The site is often the first channel of contact between your company and the future customer. Inbound marketing allows these customers to come to you instead of you going after them. In the long term, it is a very advantageous process.

Further reading: eBook “Digital Marketing for Entrepreneurs” . Read and learn all you need to know to implement an efficient digital marketing strategy and attract new customers.

4 – To relate to your audience

We always talk here at Digital results both in blog posts and in conversations with our Leads and Customers, the form of consumption has changed since the internet became present during every minute of our day to day.

The consumer no longer has a role only reactive to marketing and advertising. It is normal that he search for your brand or your problem on the Internet before making a purchase decision. And this is coming into your company’s website.

There are several ways to maintain a relationship with your audience on your site. And they all work very well:

  • Publish blog posts or rich materials about problems facing the audience;
  • Reply comments from people in blog posts;
  • Create a contact center with answers to the most common questions;
  • Record and provide online training for customers;
  • Having a chat in real-time to serve customers.

We mention only five, but there are many other possibilities. The important thing here is to know that your site is like your virtual office, so every visitor should be treated like you are visiting your company.

Further reading: Post “Content Marketing to train, retain and engage your customer” . Read and understand the benefits of this strategy for your company.

5 – To sell

According to the good practice of the Inbound Marketing methodology, after attracting, converting and relate, the hour of the sale.

And what role your site at this stage? In relation to sales, your site can be useful for both consultative sales, as is the case of DR, as for self-service sales, as is the case of ecommerces.

If your sale is advisory, the site is a support to the seller at closing time with the client. It is essential to have an area with the solutions and the prices of their products.

If your sale is self-service, a website will help give scale to your business by allowing customers to take the purchase where and when they are most comfortable. Whether it’s Easter holiday or if 4 in the morning. The internet never closes. Ie with an online store, you need not be limited to business hours.

Further reading: eBook “How to sell more using Digital Marketing and Leads generation” . Read and learn how the Internet has impacted the way we get information and buy products and services and see how your company can take advantage of this scenario.

Conclusion

Taking up one’s own website is essential part for a Digital Marketing strategy focused on results. It is the channel that will pass all the necessary credibility to its base and assist on several factors, such as being found, gain authority in the market, expand the business, sell your products or relate to the audience.

If your business does not have a website, do not waste time and start to plan the creation. We recommend one of two options:

  • You can follow the example of Digital Results and start with a blog. Just follow the tutorial we did in the post “How to create a blog: The complete walkthrough” .
  • If you still experience difficulties, you can hire an agency to solve this problem for your company. In MarketPlace the Digital results there are several agencies available and able to perform this action.

Now, if your company already has a website, keep in mind that the path is being trodden, but so should you stand in time and think that everything is settled. The next steps after a website are the conversion optimizations, optimizations for SEO, updates the design, planning content, the layout adjustments for mobile devices etc.

To take the next steps after the construction of the site, we recommend reading the eBook “How to Create a corporate blog – the practice of strategy” . A complete guide with everything you need to know to start producing quality content and generate business opportunities.

We hope this post has clarified some doubts about the importance of a website for your business. If you want to add something to the debate, feel free to use the comments or share this post with your friends and customers who still have objections to create a website with its own domain.