Who still thinks that to have a successful business is not necessary to have an online presence relevant? No, exactly. It is unthinkable that your company does not have at least one page in social media, but for some market segments, be present in social networks is not enough, and having a website is as important as the CEO to have a business card after all that’s what we’re talking about: the gateway to your business.
Many people (we will not classify them by age here = P) still do not know how to create a website , what are the best practices to make the relevant site in Google searches, what is SEO and why is it important to invest in these stuff. There are many free tools available on the internet to help in these situations, but these solutions require time and effort of those who will use them. But do not worry, we are here to help!
See below why use WordPress to make a website and how it will make your life easier in the long run:
WordPress is a platform that allows online content management, ie you can create a website or a blog (V eja which are the first steps to create a digital marketing strategy ) and modify the content inserted there whenever you want, You do not need a programmer or a nephew who understands everything technology.
This is a free software, you can download WordPress, install any of more than 2,600 subjects he provides and use it freely. All you need is an active domain and a web hosting.
WordPress has codes and structures that are in accordance with Google rankeamento criteria to search results, which makes it easier to have your site in the first few organic results when someone searches for something related to what you do. In fact, the framework of WordPress is the easiest to track and was even praised Matt Cutts of Google
The tool is open source, so developers all over the world can improve it constantly making changes to the source code, developing new designs and pugins.
With an easy to understand system, you can manage the site’s content in a simple and intuitive way. In addition, there are thousands of tutorials available to help you make the most outlandish things on the site.
Here’s some more features that WordPress offers:
You can enter multiple users with different levels of access to manage content. Some allow access only the inclusion of content, while others allow full control of the platform, and you can change layout, structure, text, images, etc. Look:
There are already more than 31,000 plugins with the most diverse solutions to complement the functionality of WordPress. They are also very easy to install on site, but be careful not to abuse because a very large amount of plug-ins can decrease the load time of pages, which is detrimental to the quality score of your website.
A tip: Search for plug-ins that are compatible with your theme
WordPress already offers many responsive themes to suit any type of device that user is using. This is no longer a difference in the online world, is a must and if you are not in agreement, your site will be penalized and hardly come in the top positions of the search, so it is to this fact watch out, okay?
Another feature of WordPress is the ability to schedule posts, this way you keep content constantly being published on the website and in the most comfortable time for you and your users, so that even if you have an incredible inspiration at 3 am, you can Publications it later, saving your most precious resource: time.
As the platform has become one of the most used CMS in the world, it is not surprising that it is a target for hackers. However WordPress takes security very seriously sites , making constant updates (some automatic) to prevent intrusions and problems.
With all these strengths it is very hard to beat the quality of the platform =)
Take a chance on WordPress, ok?
If you need help, call the NoTopo and we will give you all the guidance needed to rock the internet!