We often see companies creating amazing products, spending good amounts on advertising and yet, things do not work out. The client can not realize the value of the product and end up buying the competitor, lower quality but cheaper.
The problem here is that although the product development is important, there is also another side that is often forgotten: the development of customers.
Your customer will only be able to see the value and the difference of your product if you have knowledge about the area, if it is brought up to it.
Let’s use an extreme example to make things clearer: the use of drugs.
The drugs are on the shelves of pharmacies since we were born. Day after day an innovation is submitted, a competitor exceeds the other and fantastic as it is, is not why I woke up and decided to just buy the most modern medicine.
However, when we go to the doctor, we passed exams and the process we end this conversation in which we explained what we have and what it takes to be healed, do not hesitate to buy.
We bought that paying the price for that same remedy ignored in no time shelf behind. The drug could be much more effective than the competition, have competitive price and still not make any difference if the doctor does not in educasse. Information and education are essential to the creation of value.
In the example of pharmacy, it is the doctor who educates customers. And in your field?
It is likely that there is no one or almost no one student. The advantage of this is that the place is vacant and you can occupy it. Assuming this position, it is you who will indicate the remedies.
Teach fashion and the clothes of your brand is to be more valued. Give tax law advice and customers realize that their advice is not a bad idea. Indicate what to consider when buying a used car and show your dealership meets these criteria well.
The advantage of using education as a marketing tool, and generate value for sale, is that people care more for the content than if it were a simple product promotion.
We believe in Digital Marketing as an ideal channel for this content to work for three simple reasons:
And you, what do you think? Does the content of this post did not generate more value in Digital Marketing?