Why a Facebook Page does not replace a website

Step by step: what to do before, during, and after posting a post
What is a Bounce Rate and why is it important for your business

We have explained here the importance of your company have a Facebook page instead of a profile . What we are seeing today, however, it is a bit more troubling: some companies are leaving the site aside and turning their attention exclusively to corporate Facebook pages, that is, making these pages your own website.

It is true that many companies are making a lot of success using Facebook to boost sales. However, for the vast majority of companies, the site should not be replaced by a Facebook page. Below, you find out why.

Customization and control of content

As much as your company create a page with various visual and interactive elements, it will always remain tied to the layout of Facebook, that is, whenever there is a change in the business pages – which is not very unusual, say by the way – his company will have to adapt all content again, which generates cost and, at worst, page performance loss.

Control over their own destiny

Just as we recommend your company forced change to Timeline ). Moreover, who can guarantee that in five years will be the main Facebook social network? If it does not and your company bet all the chips there, you must return to square one and start again.

Confidence

Not everyone is on Facebook. Be not like social networking, or prefer others like Google+, LinkedIn and Twitter, for example. If decide to use only a Facebook page instead of a website, the company will be focusing only on a segment within your target market, which can cause serious loss of sales opportunities.

Another reason is that having a site, there is the possibility of working visual identity and convey something of the personality of the company, as well as spend more professionalism and credibility. Since not all people feel safe in filling out a form or make a purchase through Facebook, for example, the company may be losing great opportunities to generate Leads.

To learn more about how to generate Leads, see our Webinar Leads Management .

IF THE

We could make a post just listing all the dangers that the lack of a website brings to SEO, but we hold on to the two most important:

  • The company is not taking full advantage of the creation of an asset: a lot of links, news and shares on social networks are “pointing” to Facebook, or even after years in the market, the company will not have a domain authority before the search engines. In addition, all links will be structured as follows: facebook.com/SuaEmpresa/app_837501216403795 (strange, no?);
  • Indexing problems: a Facebook page, all content would be within the pages of a common site are tabbed and, within these tabs in iFrames. Search engines do not like iFrames. Their content, however it is optimized, should not be indexed by search engines. The result is that the company is unlikely to have access to the welcome page of Google, for example, which is a great loss for any company.

Content Creation

Creating content (posts) on Facebook is very limited. In addition to the content is difficult to indexing by search engines, you can not, for example, insert images and retain visitors with the use of internal links .

A solution to this problem would be the company have an external blog to create content, but would lose the purpose of maintaining the site within Facebook. If there will be a blog, why, then, do not put a product page, contact, etc? Ready, turned a website.

If you were interested in creating a blog for your business, check out our tutorial step by step how to create a blog .

analysis of difficulty

Facebook offers a very limited analysis solution for the pages. Data is good to know the profile of people who enjoy the company page and get more specific data about its performance, such as engagement with fans, origin of likes, etc.

These data, however, do not provide the most important insights necessary to generate sales leads. On a website, mainly due to the control over the content, it becomes easier to analyze and optimize, for example, the source of traffic that brings up results for the company as well as to know what was the keyword or post on a third site that generated the conversion of Lead.

 

Finally, make it clear that your business page on Facebook is very important and deserves special care. Our point is that it should, however, be treated as a part of strategy Digital Marketing , where the site is the main agent that connects all other relationships and communication channels with customers, as well as all online marketing actions of company.