That’s it your site is in place, the content is there, the first visitors arrive … everything is ready. Except that you would need a little back to strengthen your presence on Google. Nothing like a marketing strategy for link building (generating incoming links to your website). The backlink is a key element of SEO , whose number and quality are an indicator of popularity of your site.
In this article, I summarize the 7 essential techniques to put in place now. Those that take less than an hour. So go ahead, you know what you have to do, with a little work it will pay off.
Many other techniques exist to have back links . If you are interested, I invite you to go to this post from a colleague who I found very useful: 70 + Detailed Techniques of Netlinking .
The advantage of being free and having a good PageRank (beneficial for the backlink). If possible, make a unique description of your site , directories do not generally like the duplicate content . Arm yourself with a little patience, these sites take more or less a week to index the new sites.
Feel free to search if directories specific to your sector or your theme exist. They will have a greater impact than GPs for your SEO.
Sites such as Press-Free , News Du Net or Powerpress are good places to broadcast a press release for free. Okay, this will require a news release . A little effort: put in 300 words the pitch of your company and the strengths of your activity; finish with a presentation of the team and the company.
Whether you agree, I’m talking about answering questions about your business , not spamming forums with poor posts with a link – otherwise you’ll be quickly banned by moderators. The way to make your site visible on the forums is to create a profile and participate in discussions.
Participate really. Bring something useful to other members who might be your clients. It’s not a magic recipe, but it looks like this:
This technique pays when it is done in the respect of the rules of the forum and with patience. Having the reflex to spend 15 minutes a day on the forums can bring you a lot of qualified traffic, and this faster than you imagine.
Note that sites like Quora are good sources of traffic but do not create do-followbacklinks .
Duration: 15 minutes / day
All stupid, but increases visibility . If it’s not done yet:
Also remember to choose the network or networks on which it is relevant to be present. No need to be everywhere. Creating a page often requires regular updating …
Browse your repertoire: customers, suppliers, friends … are all potential partners with whom it is often easy to make a link exchange . As such the famous “blogroll” (previously used list of links) is rather badly seen by Google today. To avoid this, we must contextualize the links in pages with text: the description of your activity in a few words for example.
If you regularly read blogs about your business, I advise you to install the Scoop. button on your browser. Scoop.it is a bit of the last of the survivors in the big French digg-like family. The only one that is really effective for my taste for SEO. It also allows you to share content simultaneously on different social networks .
To shorten it :
This same technique works with the Pearltrees website .
No need to have a blogger friend to do guest-blogging. Interested you a blogger who YOU like (traffic, topics covered, years of existence) and offer it to create a “content guest” for his blog. Motivate your interest that you share common points and show white pasta. Do you know that bloggers are often looking for content . A blog article is traffic for him, and obviously for you since you will be cited as an author .
Although the email signature is not referenced in Google, do not neglect the traffic it can bring you through clicks. Personally, I use HTMLsig to generate email signatures.
Commenting on blogs will not make you have do-follow links to your site ( do-follows are better backlinks for Google). By commenting on a blog, we have the possibility to indicate its site (the backlink is displayed on your name). Like the answers on the forums, participate in the discussion . Do not just comment to “swing” your backlink … nobody wants it.
On the other hand, by bringing useful comments, you will give the other readers – even to the moderator – the desire to visit your site, and even more: to share your site . Engage in the discussion, react, get started!